Download - MyNewsDay presentation 29th of May 2012
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Page 1 | © 2012 MINDJUMPERS. All rights reserved. May 2012
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Discussion Ques1ons Feedback Input
#MNDAY @klit_nielsen
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Business Intelligence and content in social media
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Mindjumpers – Social Media Agency
• The agency operates in Northern Europe with a main presence in the Nordic • Have in just 3 years become a leading full service social media agency in the Nordics with
mul1ple global clients • Profitable and based on organic growth • Key offering is to help btc and btb companies and brands organize, manage and engage
in social media
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We enable companies to strategic develop and execute interna1onal social media ini1a1ves in a structured, quality assured and cost effec1ve way
across markets with focus on crea1ng effect and value
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Securing offering through proven and structured process
Organize • Secure quality and best prac1ce in
community management across markets/countries
Manage & Measure • Secured through training, procedures,
guides, manuals and key performance measurement
Engage • Secure
• Brand consistent • Social media authen1c • High responsive • Na1ve speaking • Quality assured … Community management
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”Technologies which facilitate online interac8on between people”
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Every day, we create 2.5 quin1llion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate informa1on, posts to social media sites, digital pictures and videos, purchase transac1on records, and cell phone GPS signals to name a few. This data is big data.
What is big data?
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Big Data Applica8on -‐ BDA
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Crea1ng value through combining Paid, Owned and Earned Media
Facebook Ads (premium, social,
stories)
Facebook Page (content)
Facebook (likes, comments,
shares)
Key Objec8ves: Paid Media: -‐ Brand & Product Awareness (reach and impressions) -‐ Grow Owned Media (conversion) -‐ Increase Earned Media (virality)
Owned Media: -‐ Brand likeness (percep1on) -‐ Brand engagement (loyalty) -‐ Brand and product awareness (reach and impressions) -‐ Cost reduc1on (customer service and Paid media) -‐ Sales (traffic to site & store, customer service) -‐ Product innova1on
Earned Media: -‐ Brand likeness (percep1on) -‐ Brand engagement (loyalty) -‐ Word of Mouth (personal brand recommenda1on) -‐ Product innova1on
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We are all becoming media outlets
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#escdk
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Total: 7.100 tweets (10% af samlede tweets på dagen) Peak: 2.300 TPH Tweeps: 900
#escdk
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Intelligence
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Plaiorm API Data Mining Offline Buzz tracking
(real 1me)
Listen & analyse
Share of voice
Social insight and measurement Strategic dashboard to gain insights on our brands and consumers
and the performance of our social strategy and ini1a1ves
Campaign performance
Content
Ads
Apps (Plaiorm/device)
Web analy1c
Social Profiling SEO
Traffic
Benchmark
Sales
Reputa1on
Loyalty
Trend mining
Insights Reputa1on
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Using content to gather insights and create engagement
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Using content to gather insights and create engagement
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Gather insights through content that have user value
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725+ inspira1onal ar1cles on social business @ Mindjumpers.com/blog