Download - My Phone Plays Fetch
MY PHONE PLAYS FETCH
Mobile Devices – Work or Play?
By Emese Somogyvari
Image by Robert Bejil Photography
In 1973, Motorola’s Dr. Martin Cooper walked the streets of New York City while calling rival AT&T’s Bell Labs on the new Motorola mobile phone, in front of reporters
Image by Yellow.Cat
By 2010 there were 5.3 billion mobile subscribers
That’s 77% of the world’s population
Source: Global Mobile Statistics 2011 – mobiThinkingImage by woodleywonderworks
Before 2007, the main functionality of mobile devices was phone and text
Not only convenient, but also practical
Image by oslay
The appeal
of mobile
devices grew in 2007 with Apple’s launch of the iPhone
Image by Ian’s Shutter Habit
Opening weekend sales of iPhones was nearly half a million
And that was before the App Store
Image by qthomasbower
Google followed in 2008 with it’s release of AndroidImage by topgold
The iPhone App Store, and Marketplace for Android users opened in 2008 and 2009 respectively
Image by nunnui
Over 10 billion apps have been downloaded to date
Games hold their position as the most downloaded app
Source: Global Mobile Statistics 2011 – mobiThinkingImage by Cristiano Betta
This questions the initial appeal of mobile devices: fun or functionality?
Image by JD Hancock
30% of mobile
subscribers are
SmartPhone users
An even smaller
percentage of apps are
business related
Source: Top Ten SmartPhone Market Statistics and Projections – Online Marketing Trends
Image by J_O_I_D
So what’s really making mobile devices so attractive?
Image by webtreats
60% of time spent on mobile internet is spent on social media sites
Source: Staying Ahead by Being Mobile – Ground Truth
Staying connected is now easier than ever
Image by Radar Communication
And there’s something for everyone….
Image by Mike Licht
Schools are now embracing mobile devices as
learning tools
Image by mortsan
iPads come naturally to infants and toddlers
Image by novemberwolf
And now they come in a wide variety of
colours
Image by Incase
Cell phones have become fashion accessories
Image by Ivonne (bijoux and crafts)
It seems as though the “cool and
wow” factor is triumphing over convenience and functionality
Image by Ralph Hockens
1 in 4 apps, once downloaded, are never used again
App-athy?
Source: Global Mobile Statistics 2011 – mobiThinking
So then why not go with a basic cell phone?
Image by JD Hancock
Image by Pink Sherbet Photgraphy
All images are Creative Commons-licensed requiring attribution and
sourced from Flickr