Download - My Final project of MBA in Marketing
![Page 1: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/1.jpg)
Presented By : Shishant Mahato
“Critical Analysis of Impact Created by AppNet Group through ‘Digital Marketing’ for its Clients for the period of 2013-14”
A Project On :
Guided By : Dr. Devendra Ramteke
Specialization : Marketing + IT GH Raisoni School of Business Management
![Page 2: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/2.jpg)
![Page 3: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/3.jpg)
Introduction • Today everything is
possible on the internet
• The world is getting online
• most cost effective and flexible media as said by the experts.
![Page 4: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/4.jpg)
Introduction:• It makes use of electronic devices.• The term 'digital marketing' was
first used in the 1990s.• In the 2000s and the 2010s, digital
marketing became more sophisticated.
• It is a effective way to create a relationship with the consumer.
![Page 5: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/5.jpg)
![Page 6: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/6.jpg)
Company Profile• AppNet Group is a
leading solution provider for web and window based applications. Established in 2013
• Highly experienced Professionals dedicated to provide total IT solutions under one roof
• It offer most user friendly customized solutions.
![Page 7: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/7.jpg)
Objectives of Study• To study the basic impact of Digital Marketing (Customer View) • To find out the customer perception toward Digital marketing.
• To find out the awareness of customers about Digital marketing.
• To study the Digital marketing future scope in market.
• To know the impact of Digital Marketing over paper advertising (company view).
• To know how the customers business is growing by the use of Digital Marketing.
![Page 8: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/8.jpg)
Hypothesis• Business of the Client’s of AppNet is
growing because of Digital Marketing. • Promotion of Clients business is better
with Digital Marketing as compare to Traditional Marketing methods.
• Due to the use of Digital Marketing By Appnet group to its clients many people are get familiar with Internet services.
![Page 9: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/9.jpg)
Sampling• Universe => Clients of AppNet Group in
Nagpur City
• Technique => Cluster sampling
• Data Collected from=>Primary Data, Secondary Data
• Data Collection Method => Interview And Questionnaire
![Page 10: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/10.jpg)
Categories Sample Data Percentage of Sample Size
Educational Sector 129 32.25%
Corporate Office 40 10%
Small Business 85 21.25%
Other Business 146 36.5%
Total 400 100%
Sample of Data
![Page 11: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/11.jpg)
Important Question of Questionnaire
• What business sector the company is operating in?
• Do you have your Web Site?• Are you satisfied with your Marketing
Strategy which you are using?• Is the company familiar with the
digital marketing concept?• If I offer Digital Marketing Services in
very cheap rate would you like to buy?
![Page 12: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/12.jpg)
Educational Sector Corporate Office Small Business Other Business0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Non Impact of Digital MarketingImpact of Digital Marketing
Data Analysis : Impact of Digital Marketing
![Page 13: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/13.jpg)
Educational Sector Corporate Office Small Business Other Business0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Digital Marketing Perception Traditional Marketing Perception
Data Analysis : Perception about Digital Marketing
![Page 14: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/14.jpg)
45%
10%
15%
30%
Educational SectorCorporate OfficeSmall BusinessOther Business
Data Analysis : Awareness
![Page 15: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/15.jpg)
Educational SectorCorporate Office
Small BusinessOther Business
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
scope
less scope
scopeless scope
Data Analysis :Scope in Market
![Page 16: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/16.jpg)
Educational Sector Corporate Office Small Business Other Business0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Impact of Paper AdvertisementImpact of Digital Marketing
Data Analysis :Impact over Traditional Marketing
![Page 17: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/17.jpg)
40%
25%
15%
20%
Educational SectorCorporate OfficeSmall BusinessOther Business
Data Analysis : Growth of Business
![Page 18: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/18.jpg)
Test of HypothesisAs shown in about Data Analysis I came to
know• Business of the Client’s of AppNet is Really
growing.
• Promotion of Clients business is better with Digital Marketing
• Many people are get familiar with Internet services (Digital Marketing Services)
![Page 19: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/19.jpg)
Conclusion• With this research, I aimed to discover the hidden
side of ongoing digital transformation by illuminating the gaps in our knowledge about how people interact with the increasingly connected world around them
• future is full of Digital Market with the use of Digital Marketing many people / clients / customers can take more benefits out of it.
• Due to the use of Digital Marketing the growth of IT sector in future will be tremendous and it will change the whole structure of Marketing.
![Page 20: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/20.jpg)
Limitations• The company having small
number of customer
• Customers are aware of Digital Marketing but they are having fear of Risk
![Page 21: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/21.jpg)
Biblography• http://AppNetgroup.com/about-us.html• http://AppNetgroup.com/home.aspx• http://AppNetgroup.com/services.html• http://www.studymode.com/essays/Digital-
Marketing-452608.html• http://en.wikipedia.org/wiki/
Online_advertising• http://en.wikipedia.org/wiki/
Category:Samplingtechniques• http://en.wikipedia.org/wiki/
Cluster_sampling• http://en.wikipedia.org/wiki/Research
Methodology
![Page 22: My Final project of MBA in Marketing](https://reader035.vdocuments.mx/reader035/viewer/2022081514/589e6dde1a28ab1a548b6c01/html5/thumbnails/22.jpg)