![Page 1: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/1.jpg)
![Page 2: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/2.jpg)
Why did we do it?
http://www.flickr.com/photos/cicciopizzettaro/4297936934/
![Page 3: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/3.jpg)
What did we do?
Detail from David Teniers the Younger, A Man Holding a Glass and an Old Woman Lighting a Pipe
![Page 4: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/4.jpg)
Choosing content
Philippe de Champaigne and studio, Triple Portrait of Cardinal Richelieu
![Page 5: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/5.jpg)
The art of looking
Rembrandt, Belshazzar's Feast
![Page 6: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/6.jpg)
The fine detail
![Page 7: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/7.jpg)
The big picture
Holbein the Younger, The Ambassadors
![Page 8: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/8.jpg)
Room by room
Room 11 The National Gallery, London
![Page 9: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/9.jpg)
No copyright
![Page 10: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/10.jpg)
Curating content
Detail from Cognoscenti in a Room hung with Pictures (Flemish about 1620)
![Page 11: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/11.jpg)
What did Google do for us?
Detail from Art Project powered by Google, showing Titian’s The Vendramin Family, National Gallery, London
![Page 12: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/12.jpg)
Did it work?
Detail from Aelbert Cuyp, The Small Dort, about 1650
![Page 13: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/13.jpg)
Launch
http://www.flickr.com/photos/msimdottv/3527353982/
![Page 14: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/14.jpg)
Partnership working
From http://www.thisislondon.co.uk/standard/article-23900255-kate-and-wills-announce-the-date-royal-wedding-on-april-29.do
![Page 15: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/15.jpg)
What we’d do differently
http://www.flickr.com/photos/swamibu/2157620025/
![Page 16: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/16.jpg)
Opening the gates
Detail from Vuillard, The Terrace at Vasouy
![Page 17: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/17.jpg)
Capturing the experience
Room 9 at the National Gallery, London
![Page 18: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/18.jpg)
Capturing the experience
National Gallery Photography: Room 9 at the Gallery
![Page 19: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/19.jpg)
Tell bigger stories
Detail from Domenichino, Saint John the Evangelist © Private collection 2010
![Page 20: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/20.jpg)
Continuous data sharing
http://www.flickr.com/photos/funtik/1175522045/
![Page 21: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/21.jpg)
True democracy
Engraving by E. J. Brewtnall of a Party of Working Men at the National Gallery c.1870 from The Graphic
![Page 22: MW2011: National Gallery, London, and Google Art Project](https://reader034.vdocuments.mx/reader034/viewer/2022051412/5496e0ceac795959288b52f6/html5/thumbnails/22.jpg)
Was it worth it?
Chardin, The House of Cards