Download - MUA CHUNG VA KINH NGHIEM PHAT TRIEN SOHAPAY
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History
9/2010
7/2010
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History (Cont.)
Easy Choice BUT…
• Expensive social cost
• Hidden Cost
• Can’t Scale
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History (Cont. 2)
Cost effective, scalable BUT…
• Very hard to build (as everyone thought)
• Bank charge, transaction free who pay?
• Customers “never” use it :)
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Our (Hard) Choice
• Go with online payment (COD is still supported reluctantly)
• We need A TOTAL SOLUTION All payment methods you can DIY
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• Credit/Debit/Pre-paid Card: Visa, MasterCard, AmEx, JCB, Diners Club
• Local ATM cards (from 19 VN banks)*
Support Payment Methods
* need Internet Banking enabled
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• Phone card from VinaPhone or Mobifone
• Coins:
Vcoin of VTC eBank
Icoin of VNPT
Support Payment Methods - plus…
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• Pay at ATM Post
• Pay at Bank Counter
(even more to come)
Support Payment Methods – plus, plus…
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•First working version: developed in 2 months
•2 developers
Development
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Continuous Improvement
Minimize number of steps to complete a
transaction:• International Credit/Debit Cards:
4 2 steps
• Local ATM Cards:
5 3 steps
Still painful but we will reduce more step(s) shortly
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Continuous Improvement - Results
BeforeBefore After
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Successful Integration
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Payment & Startups
Fact 1: eBay acquired PayPal in
2002, now PayPal is even better
than eBay core business
Fact 2: Startups need both direct
& indirect monetization methods
Soha Payment is now open to
outside partners
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Presented by
Vu Hong QuangChef Rep. of HCM OfficeVietnam Communication Corp. (VCCorp)
Contact
Trần Quang KhảiManager of SohaPay
Vietnam Communications Corporation - VCCorp.E-mail: [email protected]: http://pay.soha.vn
Contacts