Download - mRetail - Store Visits
Transcript
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Store VisitsHvordan måle effekten av online
annonsering på offline salg
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KAHOOT
• Premie til vinneren
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Norske nettbutikker September 2016
• Trafikk fra mobil: 55%
• Omsetting fra mobil: 43%
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Hva er Store Visits?
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Hvordan blir Store Visits målt?
• Maps og Earth data
• Geo mapping av lokasjoner
• Scanning av WiFi signaler
• GPS
• Beacons
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Fordelene med Store Visits
• Bedre forståelse for ROAS/ROI • Optimalisere for butikkbesøk
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Eksempel
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Hva betyr det for hvordan vi jobber?
• Omnichannel ROAS• Nye KPIer • Mobil har høyere konverteringsgrad for
butikkbesøk • Lokale keywords og annonser • Finne ut hvilke produkter som driver butikkbesøk