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MOTIVES FOR SOCIAL COLLABORATION IN
KNOWLEDGE SHARING PORTALS
Farzad SabetzadehEric Tsui
Department of Industrial and Systems Engineering The Hong Kong Polytechnic University
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It’s the people who are riding on the technology , NOT the technology riding on the people
Knowledge- Based Society
People Need MOTIVATION
Technology Needs INFRASTRUCTURE
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What Motives People to Collaborate Online?
Tangibles
Intangibles
Social Values
Social Reciprocity
Benevolence
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Business Innovation
Social Innovation
Technology Innovation
Moving from mechanistic models to complex holistic system analysis
Challenges
Moving beyond teams to knowledge networks and communities of practice
Technologies for codification, organization and integration
Network Pattern
Value
Knowledge
Technology
Adopted from Allee and Taug (2006)’s 3 level innovation model
How do People bring Value to knowledge societies by their participation?
+
=
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Personal Benefits
Name Branding
Money Making
What is in it for me? (WIIIF Rule)
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Altruism
Impure Pure
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Reciprocity and Conditional Cooperation
How Big Are The Others’
Pieces of Knowledge?
How Big Is This
Community?
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Social Norms (Culture)
Social IdentityLessons Learned
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Research FrameworkPersonal Benefits• Tangible Rewards• Intangible Rewards
Reciprocity Society sizePerceived participation
Benevolence • Intrinsic Rewards• Perceived Efficacy
Knowledge Sharing
Behavior
Social NormSocial IdentityLearned Lessons
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Study Group130 Respondents from almost 40 countries
Within first quarter of year 2008 The majority of the studied population has higher education degrees. The studied population is almost equally divided between the genders. The majority of the population is in the age range of 20 to 30 years . Almost half the population has basic job experience with a minimum 2 years. The majority of the population has internet usage history of more than 4 years. The majority of the population has a high internet connection frequency per day. The majority of the population owns a computer device, and almost half of the
population has their own laptops showing a high connection mobility. The majority of the population are registered with at least one of the social networking
sites, and most of the studied population check their emails on first connecting to the internet.
Chatting and VOIP is the preferred communication tool for the greater portion of the population, followed by email in the second place.
The majority of the studied population use Email forwarding as a preferred tool to share online content with others.
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Hypothesis Testing Conditions
Strongly Agree Strongly Disagree
Normal Test (NT) : µ ≤ 2
1 2 3 4 5
Positively Neutral Test (PNT) : μ ≤ 2.5
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ResultsHypothesis Tested Factors NT PNT
H1. Personal Benefit influences knowledge sharing behavior positively
Tangible Rewards R NR
Intangible Rewards R NR
H2. Voluntary (Benevolent) behavior creates positive impact on knowledge sharing behavior.
Intrinsic Rewards NR NR
Perceived Efficacy NR NR
H3. Favorable social reciprocal expectancy influences knowledge Sharing behavior positively
Society Size R NR
Perceived Participation
NR NR
H4.Favorable social norms expedite knowledge sharing behavior positively
Social Identity R NR
Learned Lessons R NR
More than 60% of the motives are Rejected within Normal Test!!!!
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Findings1. Altruism is a key factor as it inherits the social nature of the
shared benefits under ubiquitous participation.2. Reciprocity in the form of perceived participation from
others is needed for knowledge sharing reinforcement.3. Social norms (culture) finds its meaning as a sharing catalyst
when people are directed from neutral position into agreement.
4. Last but not the least, people are potentially optimistic about what they can benefit from the online world, yet this needs proper policy and strategies that can move them from neutral position into an acceptance level.
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Conclusion1. Identifying the motives alone does not
guarantee their usefulness for online communities.
2. There are a lot of motives that encourage people to share but not all of them work for communities all the time.
3. Many motives might be potential (ulterior) that can only work when proper context is provided through appropriate policy and strategies
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Future WorkPreviously researchers have tried to identify
many of the social motives (WHATs)We’re trying to identify the ways these motives
work and benefit the online communities (HOWs)
There is a huge uncovered space under so-called “Social Complexity” to identify the reasons behind these motives (WHYs)
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