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Most of us love meat….
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But is it a fatal attraction?
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“No challenge poses a greater threat to
future generations than climate change”
- Barack Obama 2015
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Environmental impact and animal welfare ………..
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and also increasing food security risks
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More income? More meat!
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Global meat demand estimated to increase sharply by 2050
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WHAT
CAN WE
DO
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Do nothing
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Drivers of change: behaviour and technology
Replace
Rebuild
Reroute
Technology
Behaviour
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Replace meat with more sustainable products1
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Foto’s: Henk Hoogenkamp
Meat analogues are getting better
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• Large database with
fundamental properties of
natural plant proteins
• Deconstruct (meat) to
molecular level
• Perform data analysis
• “Redesign” to match meat
properties
• First introduction in 2017
Rebuild: Synthetic Biology storming in the picture2
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Meat analogues before the storm
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Meat substitutes grow, but remain relatively small……
Market values
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Find truly transformative solutions
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Reroute: Tissue Engineered meat3
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Biopsy of a small
number of cells
1 Feed and nurture the cells
so they multiply
One cell sample taken from a living animal
can create tons of cultured beef
Selection of “satellite” cells2 3
4 Maturation and differentiation
into muscle cells (fibers)
5 Harvesting and assembling
the fibers into a burger
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How does cultured meat compare?
55% 4% 1%
Environmental impact compared
Conventionally farmed beef Lab grown beef
Energy use Greenhouse
Gas emissions
Land use
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>50%
Consumer acceptance
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Product research1
Development and
piloting2
Regulatory3
Year 0
Year 4
Year 5
Year 2
4 Construction
The next steps: continue research towards production
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To the market possible scenario
Small scale, premium, local
Spreading of the technology
Gradual development towards
cost competitiveness
2021
2031
2036
2026
Commoditizing, available in
retail
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We’re not alone……
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Cell-Ag is coming
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