Monetizing with Partners.
Guy Horowitz Head of Group Business Development and Venturing, Israel
René Obermann, Chairman of the Board of ManagementDeutsche Telekom AG
PartneringIt’s important to bring external founders of new businesses onto our technology platforms and put our sales power at their disposal. We will have a much larger portfolio of start-ups, joint ventures, affiliates and partnerships with innovative companies in the medium run.
3
Deutsche Telekom is as strong as its partners
Partnering
4
5
Partnering and Investing in Israel
WHY?
6
Source: Benedict, Evans, Enders analysis
WHAT’S WRONG WITH THIS PICTURE?
8
A personalized next generation Android interface.An intelligent user engagement and monetization
engine.
• Google Play• YouTube
Source: NY Daily News
150 Times a Dayan average user looks at his/her phone
1.3 Million New Android devicesactivated each day
127 Minutes a
Dayan average user spends on apps
41 Apps
Installedon average on each Android device
30 Search a
monthan average App user initiated search
20 Content units a
month
2.5 Apps Installsan average App user initiated installs per lifetime
an average App user content units engagement
START Monetization StrategyContent
Channels
Natural communication engagement
Smart and Effective touch points
• Content consumption – Content Promotion
• Usage simplifying – App Promotion
• Search – Ease of Use
Monetization assets Content
Channels
SearchApps
PromotionContent
Promotion
Targeted Offers
Searc
h
Monetization assets
App
Prom
otio
ns
Get-Taxi Transportation
Nike & RunningHealth & Fitness
E-booki T-MobileBooks & Reference
Recommended Apps
Monetization assets
Conte
nt
Prom
otio
nsTrending News
Monetization assets
Tailored for each user
Emily
Chatted on Skype
Targ
eted
Offers
Monetization assets
Use tabs to launch apps or folders T-Mobile dedicated tab
Engagement Tabs
T-Mobile FB
Outcome – The START Monetization
High Exposure Time
High Value for the User
Natural and effective monetization platform
High Value for our partners
…. and users love it
3.7M+ downloads
32K+ reviews (in 6 months)
21
Winning with Partners
Contact Us