Download - MODULE ONE - storage.googleapis.com
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M O D U L E O N E
Creating Your Talk
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L E S S O N O N E
Different Types of Talks/Presentations
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The type of talk you’re presenting will have a big impact on how you go about creating it.
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Different Types of Talks
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1. Keynotes
• Typically 45-60 minutes • For conferences, keynotes are generally the only ones that
get paid • Keynotes can be for a handful of people to several
thousand
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Keynotes need to have some piece that keeps them engaging
• Stories (funny or serious) • Comedy/Humor • Music • Magic • Activities
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My personal approach with keynotes
• Students = 75% entertainment and 25% content • Adults = 50% entertainment and 50% content
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Depending on the audience, keynotes are
generally more motivational and
inspirational in nature.
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2. Workshops
• Can also be known as breakout sessions • Typically 45-90 minutes • Usually not paid unless you’re also the keynote (good
booking strategy is to offer both) • Usually smaller audiences (25-100) • Workshops are more intimate than keynotes • Workshops are more casual than keynotes
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My approach with workshops: 25%
entertainment and 75% content
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Workshops are a great way to get your foot in
the door with conferences
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Keynotes are more broad while workshops can be more niche.
• For example... • Keynote = “7 Personal Finance Habits Of Successful
People” • Appeals to entire audience
• Workshop = “How To Set Up A Retirement Fund" • Appeals to small portion of audience
• Workshop = Deep • Keynote = Wide
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Workshops can make good follow ups to keynotes.
• “We just talked about the 7 personal finance habits of successful people, but if you’d like to go deeper on the subject, I’m doing a workshop this afternoon on this."
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Workshops are good environments to learn
about your audience and try new material
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But if workshops are generally not paid, why would you ever do one?
• Build relationship with conference organizer or event planner
• Conference you want to attend anyway (generally you’ll get free registration)
• Testing new material you would use online • Better understanding of your audience
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3. Trainings/Seminars
• Anywhere from a few hours to a few days • Allows you to go really deep on a topic • Trainings are generally hired by companies for help with a
specific topic • You’ll want to have more interactions/activities in this
setting rather than just you talking.
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Additional Thoughts on Talks...
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Where can you find examples of talks?
• TED talks (generally keynotes) • YouTube • Attend conferences/local events
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As a general rule, the length of your presentation is determined by the client
hiring you.
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You Don’t Need To Create A New Talk Every Time!!!!
• Always look to improve your talk and try new pieces • Think of your talk like the set list for a band in concert
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Create a Menu
• I offer 2 keynotes + 3-4 workshops • When getting started, what talks should you include on
your ‘menu’? • If you already know what you want to talk about and
the types of presentations you want to do, you can start with that
• If you have no idea, it’s better to identify your audience and niche first to better understand what topics get booked and what potential clients need
• Your “menu” will always be evolving and changing
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Should You Customize Your Talk?
• It depends on you. • There is value in customization (also possible you can
charge more for more customization) • Some speakers never customize anything • Some speakers customize 5-10% of a talk (to better fit
audience, setting or theme of conference)
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Now What?• Make a list of possible keynotes + workshops you could
speak present
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