![Page 1: Moderncat Presentation at CenPhoCamp, Jan 23, 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051515/558cd409d8b42ad2068b45ac/html5/thumbnails/1.jpg)
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Niche BloggingPresented by
Kate Benjamin
![Page 2: Moderncat Presentation at CenPhoCamp, Jan 23, 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051515/558cd409d8b42ad2068b45ac/html5/thumbnails/2.jpg)
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Topics: • What is a blog?• Reasons to have a blog• Creating a niche blog as a business• Technology for creating a blog• Advertising & statistics• Promoting your blog
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What is a blog?
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What is a blog?
date/author
body
title
![Page 5: Moderncat Presentation at CenPhoCamp, Jan 23, 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051515/558cd409d8b42ad2068b45ac/html5/thumbnails/5.jpg)
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What is a blog?
![Page 6: Moderncat Presentation at CenPhoCamp, Jan 23, 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051515/558cd409d8b42ad2068b45ac/html5/thumbnails/6.jpg)
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Reasons to have a blogBlog to promote existing business
(Corporate blog)
Corporate website
Corporate blog
Blog as a business(Specific topic of interest)
Blog for fun(Personal online diary)
![Page 7: Moderncat Presentation at CenPhoCamp, Jan 23, 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051515/558cd409d8b42ad2068b45ac/html5/thumbnails/7.jpg)
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Creating a niche blog as a business• What is your editorial mission and your unique voice?• Who do you want to attract as your audience?• What advertisers will want to get in front of your audience?
Think like a publisher
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Content ManagementSystem (CMS)
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Content ManagementSystem (CMS)
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Installation Customization Advertising
Easy Limited Yes
Easy Limited No
More difficult Unlimited Yes
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Templates (aka Themes)
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Syndication & Feeds
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Syndication & Feeds
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Syndication & FeedsFeed readers:
![Page 15: Moderncat Presentation at CenPhoCamp, Jan 23, 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051515/558cd409d8b42ad2068b45ac/html5/thumbnails/15.jpg)
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Advertising & Statistics
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Advertising & Statistics
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Advertising & Statistics
• Page viewsEvery time someone visits a page on your site
• VisitsIndividual people visiting your site, each may visit more than one page
• Pages per visitAverage of how many pages each visitor is viewing
![Page 18: Moderncat Presentation at CenPhoCamp, Jan 23, 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051515/558cd409d8b42ad2068b45ac/html5/thumbnails/18.jpg)
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Advertising & Statistics
Other stats:• average time spent on site (how long are people spending on your site?)• bounce rate (how many people left the site from the page they came in on?)• % new visitors (are you attracting new readers?)• in-bound links (where is your traffic coming from?)• out-bound links (what are people clicking on when they leave your site?)• keywords (what search terms are people using to find your blog?)
![Page 19: Moderncat Presentation at CenPhoCamp, Jan 23, 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051515/558cd409d8b42ad2068b45ac/html5/thumbnails/19.jpg)
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Advertising & Statistics
$
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Advertising & StatisticsDirect ad sales
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Advertising & StatisticsAd networks
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Advertising & StatisticsAffiliate programs
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Promoting Your Blog
![Page 24: Moderncat Presentation at CenPhoCamp, Jan 23, 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051515/558cd409d8b42ad2068b45ac/html5/thumbnails/24.jpg)
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“Kate Benjamin’s blog ModernCat.net is a must for anyone seeking to live stylishly with cats.”
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![Page 26: Moderncat Presentation at CenPhoCamp, Jan 23, 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051515/558cd409d8b42ad2068b45ac/html5/thumbnails/26.jpg)
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![Page 27: Moderncat Presentation at CenPhoCamp, Jan 23, 2010](https://reader033.vdocuments.mx/reader033/viewer/2022051515/558cd409d8b42ad2068b45ac/html5/thumbnails/27.jpg)
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Questions?