Download - Modern Capitalism
1nf0 Graphic Mentors
Business Series.
Modern CAPITALISM.
GrapChicque
Business Series.
Modern CAPITALISM.
GrapChicque
Modern CAPITALISM. 1nf0 Graphic Mentors
What is Capitalism? The views on what Capitalism is, have followed the evolution
of man’s needs and the ways he tried to satisfy his wishes.
So far we witnessed a shift of preoccupation from a
Biological man.Political Economical man.
Philological man of Languages.
Ref. Sheridan Alan, Foucault Michel (1980): The Will to Truth.
Modern CAPITALISM. 1nf0 Graphic Mentors
In each of these modes of development, we can distinguish MENTAL TOOLS as motives, actions , management and the
PHYSICAL TOOLS used . .
Biological men follows an evolutionary functioning by satisfying his basic needs while following his instincts for survival ,
multiplication and species dominance. [ motives]. he does this by obeying NORMS. [social, ethical]
and by applying as tool PROCESS Management.[e.g. Seasonal]
The physical TOOLS are simple and personally linked.
These are the main drivers of forms of Capitalism being named as Agrarian Capitalism, Mercantilism and pre-Industrial
Capitalism.
Modern CAPITALISM. 1nf0 Graphic Mentors
Mental Tools as motives, actions, management and the Physical Tools.
Political Economical man.
The needs are more than physical requirements, social needs as recognition, control and power appear.The creation of RULES and the Obedience of the rules are the focus actions. [ mass manufacturing, labour as commodity]The skills of CONFLICT management are key. [ unions, supply-demand ] The PHYSICAL TOOLS are reproduced and organised for more output.
Industrial Capitalism, Globalisation, Keynesianism and Neo-Liberalism are the frames for the Economic theories referring to this phase of economic development.
Modern CAPITALISM. 1nf0 Graphic Mentors
Mental Tools as motives, actions, management and the Physical Tools.
Philological man of Languages.After the previous needs have been satisfied, priority goes to SIGNIFICATION and to fit all economic elements into SYSTEMS that make sense and can be managed .The dominant skill becomes ADAPTATION.COMMUNICATION is the new Management tool as Meaning needs explanation.The PHYSICAL TOOLS are concentrated also in Ownership.
The new terms in the economic models are: Industrial Capitalism, Corporations, Institutions, free Market, MEDIA and CONSUMERISM.
The key term becomes MEANING.
Modern CAPITALISM. 1nf0 Graphic Mentors
Mental Tools as motives, actions, management and the Physical Tools.
The new era of SIGNIFICATION. Everything in the Capitalist Cycle has to acquire and manage
Meaning in support of the Capitalist System.
CONSUMPTION is the endless moving meaning.
creativity creativity creativity
the Media becomes the creative tool.
Modern CAPITALISM. 1nf0 Graphic Mentors
Also SIGNIFICATION has evolved over time.Language is born out of Signification.
Before the Industrial time was Signification the main driver in Society. Middle Ages were dominated by Religion and it’s Institutes and Ritual obligations.
With the Industrial era came valuation and signification of the Material needs.
After satisfying the material needs come the intellectual and Mental signification under the topics of Knowledge, Mental health and Entertainment .
Modern CAPITALISM. 1nf0 Graphic Mentors
The Capitalist cycle and its drivers. M Money is a key Signifier
Intellect and Entrepreneurship make use of money.
Many elements get Signification in the concept of CAPITAL which contains: Money, People,
Machines, Customers, Markets, Brands.
... which creates more Money and Money Markets.
Modern CAPITALISM. 1nf0 Graphic Mentors
Capitalism is a cooperation between people as Labourers, as Entrepreneurs, Tools, Machinery, Raw Materials, Intellectual Property, Brands, Markets, Products and Services.
Modern CAPITALISM. 1nf0 Graphic Mentors
Understanding Capitalism.
There is some Magic in the way Money is made in the Capitalist cycle.
There is a shift in Modern Capitalism of the Signification of the Capital elements of
LABOUR, MONEY and end PRODUCT / SERVICE.
what results in major Socio-Economic shifts as we witness
in the current era of Consumerism.
Modern CAPITALISM. 1nf0 Graphic Mentors
What is MONEY ? Money is a medium of exchange, a unit of account, a store of
value. [Wikipedia] Money is the Key SIGNIFIER of WEALTH.
Wealth reflects the components of Capital what makesMoney a Signifier of exchangeable Wealth.
Exchange of Wealth becomes in this way a
soci socio-economic activity.
ENTREPRENEURSHIP and CREATIVITY are key skills. So far is this the case in industrial capitalism , IN CAPITALISM OF CONSUMPTION MONEY BECOMES PRICE.
Modern CAPITALISM. 1nf0 Graphic Mentors
The Magic. In the Pre-Industrial Capitalism is the valuation of Labour in the end product the sum of individual Labour Inputs.
The introduction of automation and mechanisation has increased this value in the end product and decreased the quantity of
labour needed.
valuation Labour = 1
valuation Labour > 1
Modern CAPITALISM. 1nf0 Graphic Mentors
Another characteristic since the Industrial Capitalism, is the trend to minimise the valuation of the Input: Labour and [Raw] Materials, and maximise the valuation of the output PRODUCT.
The valuation of the Labour component in the endProduct, means that the Capitalist is employing Labour that can create wealth in the end product.The same is true for the usage of raw materials. There is a transcendence of material. The Signification of the material in the end product is higher than the input.The glass bottle Chanel Nr 5 filled with theperfume has a higher appreciation/signification than the glass bottles at input of the filling machine.
Modern CAPITALISM. 1nf0 Graphic Mentors
It all becomes a matter of SIGNIFICATION. Example: THE LABOURER
. As a BIOLOGICAL MAN he needs a job to survive and to PARTICIPATE in Society [be someone], of course conform to society norms and he/she has to Execute the processes of participation in Labour and in Society.
. As a POLITICAL MAN he/she has to make choices such as Employer, Family, and Manage the conflicts between job, family and society.
. As a PHILOLOGICAL MAN the labourer needs to become a valued employee which belongs to a Corporation, an Institute, a Brand and he/she should show the Culture of the Organisation and communicate the values throughout personal life style, networks and career planning.
In this way has the Labourer becomes a SIGN which communicates
Values .
Modern CAPITALISM. 1nf0 Graphic Mentors
The Signification of the Labourer .
past
now
Modern CAPITALISM. 1nf0 Graphic Mentors
It all becomes a matter of SIGNIFICATION. Example: The RAW MATERIALS. Raw Materials are mentioned on the final product [mostly
a legal requirement] with the LABELS of biological, low fat, selected, country of
origin [ coffee from XYZ, line fished, etc.] .
The TOOLS, EQUIPEMENT. Also here the end product is LABELD with tags like
Belgian Chocolate, German engineering, ecological processed etc.
The equipment is no longer visible in the Capitalist Process: is has been subcontracted to other companies in invisible countries.
Modern CAPITALISM. 1nf0 Graphic Mentors
It all becomes a matter of SIGNIFICATION.
The END PRODUCT is reduced to a SIGN.
To Be is to Consume ! Show me what you buy and I will tell
you who you are. You become member of Society by
Consumption.
This is CONSUMERISM.
Modern CAPITALISM. 1nf0 Graphic Mentors
It all becomes a matter of SIGNIFICATION.
MONEY becomes WEALTH, and the new measure is PRICE .
increase
exclusive
Modern CAPITALISM. 1nf0 Graphic Mentors
It all becomes a matter of SIGNIFICATION. MONEY’S Measure of PRICE . PRICE is Merchandised Money, where everybody, the Capitalist, the Labourer and the Customer can participate any time and at any place. Example is Internet Merchandizing.
Modern CAPITALISM. 1nf0 Graphic Mentors
It all becomes a matter of SIGNIFICATION. Not everyone can participate in the labour market and in the consumption
model. The State also cannot do much. This creates huge discriminations in social participation to wealth creation
and inequality.
Modern CAPITALISM. 1nf0 Graphic Mentors
The inequality is spread locally and globally.
Modern CAPITALISM. 1nf0 Graphic Mentors
What new directions is Capitalism drifting to? We might expect that again the Creativity in the usage of
TOOLS ( TECHNOLOGY ) will guide mankind to the next stage of Capitalism.
The potential of Internet, Communication, Micro-Power stations (Solar), B2B, linked to micro-farming, niche specialists, etc might copy the Capitalist formula of wealth generation away from ‘centralising’ dominance of Macro Capitalism; which of course now already blocks any progress in that direction. A clash between micro and macro, decentralised and
centralised Capitalism?
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