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Mobilising an army of sports volunteers
Turning Potential Into LegacyManchester, 10 September 2014
Gethyn WilliamsHead of Partnerships
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joininuk.org
Who we are
National campaign
Local focusInspiration
Join In harnesses the spirit of London 2012, putting more volunteers into community sport and helping to
create healthier and happier communities
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joininuk.org
What we do
The power of sport, at the heart of communities
7/10 sports clubs need more volunteers
Working in partnerships with NGBs, CSPs and
others in sport
Volunteering to boost happiness, wellbeing and to
get people active
Clubs are amazing local assets - made viable by volunteers
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joininuk.org
How we do it
Digital engagement
On the ground in local communitiesDirect mail
(eCRM)
Social media
Be Inspired
Recruiters of major event volunteers
Promoting clubs
Local Leaders – local sports ambassadors inspired by the Games Makers
Commercial partners help spread the word
Digital alone is not enough
Film and digital content
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Our assets
The official volunteering legacy charity from London 2012.
Puts more volunteers into community sport.
Evolved from LOCOG.
A charitable trust, UK wide.
Eddie Izzard - patron.
‘Home of the Games Makers’ / Local Leaders
Where sport meets community.
Major events and grass roots community sport.
We deliver campaigns that inspire people to participate and volunteer in community sport.
100,000 volunteers p.a.
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CAMPAIGNS
Film & DigitalEvent-based models
National Broadcasters
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Film
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Digital
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Event-based
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joininuk.org
This summer ITV and Join In will put 100,000 volunteers into community sport.
National Broadcasters
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National Broadcasters
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joininuk.org
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Local Leaders: aims
• Create a London 2012 volunteering legacy
• Build on the success of the London 2012 volunteers and the Sport Maker database
• Work with CSPs to achieve objectives locally
• Get more people active in target communities
• Attract new and different volunteers from all demographics
• Create a new movement for volunteering in community sport
• Add value by doing things differently, not duplicate what already exists
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joininuk.org
Previous volunteering
Have you volunteered before? 94% yes, 6% no
Did you volunteer at London 2012? 80% yes, 20% no
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Gender balance
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joininuk.org
Age range
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joininuk.org
Motivations as Local Leaders
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joininuk.org
Supporting the local community / being involved in local community Getting my local area participating / involved in sport Bringing volunteers to clubs / supporting clubsBeing active and meeting new people
Networking / meeting other volunteers
Make a difference Just being involved with Join In / legacy
Helping young people in community / take up sport Learning new skills Socialising
Motivations as Local Leaders
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joininuk.org
In partnership with others