Download - Mobile2013
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6 IDEAS for MOBILE in 2013
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I skate to where the puck is going to be
not where it has been - W!"#$ Gr$%&"
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ACT LIKE A STARTUPBuild, Measure, & Learn
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LEAN STARTUP METHOD
Source: Startup Lessons Learned BlogEric Ries
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API INTERACTION STRATEGYDefine interactions between your API & the applications that use it
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API INTERACTION MODEL
• Blueprint of the app and the interaction between the APIs
• Focus on End User & Developer Experience (internal & 3rd party)
• Target Mobile (IE: iOS - Objective-C prefers JSON)
• How will the API behave: Usage Model (data model & tasks)
• Don’t forget to model error conditions (keep abstract)
Source: 5 Essentials for BYOD & Mobile EnablementLayer7 Tech
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DEFINE THE DIGITAL FOOTPRINTMulti-screen strategy & growing trends
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MULTI-DEVICE OWNERSHIP IS BECOMINGTHE NORM
• In June 2012, 35.5% of all Smartphone users also owned other connected devices
• Smartphones, tablets, and other connected devices are changing the way consumers seek information, communicate and engage online!
Source: comScore MobiLens, USData: One month snapshot - June 2012
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THE NEW MULTI-SCREEN WORLDUnderstanding cross-platform consumer behavior
Source: Google August 2012Sterling Brands & Ipsos
• Most of consumers' media time is spent today in front of a screen. (computer, smartphone, tablet & TV)
• Consumption of content & services is driven on context. (where we are, what we want to accomplish & the amount of time needed)
• There are two main modes of Multi-Screening -Sequential Screening - moving between devices -Simultaneous Screening - using multiple devices at the same time
• Smartphones are the backbone of daily mead interactions. (serving as the most common starting point for activities across multiple devices)
• Found Time Multiple screens make users feel more efficient because we can act spontaneously & get a sense of accomplishment
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SIX USER PATTERNS
Coherence Syncronization Screen Sharing
Device Shifting Complementary Simultaneous
Source:http://www.slideshare.net/preciousforever/patterns-for-multiscreen-strategies
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THE FRICTIONLESS & BEAUTIFUL PRODUCTBased on user needs across all screens
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MOBILE PAYMENTS 2017Top 1 trillion according to Juniper Research
Source: Juniper ResearchMobile Payments Strategies: NFC, Remote Purchases & Money Transfer 2012-2017
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RETHINK ADVERTISINGOffer more innovative formats to marketers
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THE RISE OF VIDEO CONSUMPTION ON DEVICES
• eMarketer estimates that by 2016, more than 110 million Americans—or one-third of the total US population—will watch video content on a mobile phone at least once per month.
Source: http://www.public.site2.mirror2.phi.emarketer.com/Article.aspx?R=1008974Data: Video, Social Boost US Mobile Content Consumption 04.13.12
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RETENTION & ACQUISITIONFocus on retention vs. downloads
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Summary • Build, Measure & Learn - Validate design & development against business goals
• Define an API Interaction Strategy - A blueprint of the app and the interactions with the APIs
• Create a Digital Footprint - Mobile products across screens/devices
• Mobile Payments - Consider & research ways to implement in the near future
• Offer Innovative Advertising Opportunities - Use the medium to our advantage - video also is very promising
• Customer Retention & Acquisition - Focus on retention & create an acquisition strategy