Download - Mobile UX Trends - Digitas
2014 TRENDS IN MOBILE DESIGN
ALEX MCLELANDSENIOR EXPERIENCE DESIGNER
About meDefining trendsUX - the experienceUI - how we experience
1234
Agenda
Trends• The general direction in which something tends to move.
• Web trends tend to change direction extremely fast.
• The only way to predict a trend is to create it.
UX: the experience
Context• People are able to interact with a mobile experience at home,
work, during a commute or at their kid’s soccer game.
• Interfaces need environmental and situational awareness that can adapt to provide excellent experiences.
Context considerationsLocation
Environment
Time
Seamless continuation
AroundMe
Nest
Shopkick
Content• Millions of pieces of content are shared daily.
• Content is king, but more isn’t necessarily better.
• Content should be engaging and relevant.
Ted Umano
Content impermanence• Content living on the web forever is a scary thought.
• People are creating new and unique ways to share content and make conversation.
Snapchat Secret
UI: how we experience
UI: how we experience•Simplicity
•Displaying content
•Navigation
•Micro UX
Simplicity• Mobile means less time, more distractions, multi-tasking, smaller
screens and inferior input mechanisms.
• Simplicity doesn’t mean less, it means smart.
• Interfaces needs to be personalized and contextualized to adapt and provide utility.
Vine Jukely
Uniqlo RECIPE
Flat DesignMinimalist design that emphasizes usability
UnfamiliarConfusionLacks personality
Why not do it?Why do it?
UsableModernEfficientAdaptable
Vine Highlight
Piclab
CardsDelivers information bursts in an expandable format
Rare occasionsWhy not do it?Why do it?
AggregationDigestible Informative
Google Now Twitter
Large imageryMassive pictures and background images
Limited explanationInefficient
Why not do it?Why do it?
CompellingInformativeScannable
Paleo Plate
Pull&BearAirbnb
BlurTechnique that allows play with layers of an interface
ExpectationsLearningMisuse
Why not do it?Why do it?
Elevates contentRicher experience
Rdio InspireTruth
Beat
MinimalistCondensed navigations
ConfusionMore actions
Why not do it?Why do it?
Content focusedReduced optionsAppealing
Medium Pitchfork
AnchoredFixed navigations throughout an experience
Real estateWhy not do it?Why do it?
Accessibility SearchBranding
Maytag Mashable
ExperimentationNew and unique ways to navigate
Risk of bad experienceWhy not do it?Why do it?
Innovation
Sprint Faster Etch
TransitionsMotion through pages or layers of an experience
SluggishExaggerated
Why not do it?Why do it?
FrictionlessDelightfulInnovation
AnimationsMotion on individual pages of an experience
Lack of motivationChaos
Why not do it?Why do it?
DelightfulCaptivating
Designation Nimbletank
PhysicalPhysical actions that trigger a response
ErrorLearning
Why not do it?Why do it?
EngagingPerceived speed
Google Maps Touch ID
