Meet your presenter
Leela Srinivasan Director of Marketing
LinkedIn Talent Solutions
@leelasrin
Please submit questions in the WEBEX Chat Box to ALL PANELISTS
Feel free to tweet comments with #hiretowin
#hiretowin | talent.linkedin.com
2. Candidate research
(800 responses, US & UK, 2013)
3. TA research (3K+ responses,
global, 2013)
4. Dialogue with industry thought leaders
1. Trends on LinkedIn.com
4 main inputs to our mobile point of view
#hiretowin | talent.linkedin.com
#hiretowin | talent.linkedin.com
Mobile recruiting – it’s ON
62 60 58 53
24 21
11
72 74
64 67
45 43
22
0
10
20
30
40
50
60
70
80
Visitedcompany
careers site
Viewedcareers in
inbox
Browsedcareers onnetworks
Browsedcareers onjob board
sites
Applied to ajob
Uploadedresume
Downloadedcompany
app
Passive Candidates
Active Candidates
How do professionals interact with career opportunities on mobile?
#hiretowin | talent.linkedin.com
Mobile recruiting – it’s ON
62 60 58 53
24 21
11
72 74
64 67
45 43
22
0
10
20
30
40
50
60
70
80
Visitedcompany
careers site
Viewedcareers in
inbox
Browsedcareers onnetworks
Browsedcareers onjob board
sites
Applied to ajob
Uploadedresume
Downloadedcompany
app
Passive Candidates
Active Candidates
How do professionals interact with career opportunities on mobile?
Active candidates
74%
72%
68%
82%
71%
69%
Inbox
Job sites
Soc/prof networks
Inbox
Career sites
LI profiles
Passive candidates
62%
60%
58%
62%
52%
50%
50%
Inbox
LI profiles
Career site
Soc/prof
Career site
Inbox
Soc/prof
Different devices serve different purposes for
different audiences
smartphone tablet
How do professionals interact with career opportunities on mobile?
Active candidates
74%
72%
68%
82%
71%
69%
Inbox
Job sites
Soc/prof networks
Inbox
Career sites
LI profiles
Passive candidates
62%
60%
58%
62%
52%
50%
50%
Inbox
LI profiles
Career site
Soc/prof
Career site
Inbox
Soc/prof
Different devices serve different purposes for
different audiences
smartphone tablet
How do professionals interact with career opportunities on mobile?
#hiretowin | talent.linkedin.com
How talent acquisition organizations globally
feel about mobile recruiting
0% 20% 40% 60% 80% 100%
Have adequately invested
Job postings are mobile optimized
Looking to invest in tools
Careers site is mobile optimized
Don't know where to start
NOT a top priority 49%
29%
21%
20%
18%
13%
#hiretowin | talent.linkedin.com
Is your mobile experience driving away
potential candidates?
“I have stopped applying if
their mobile technology isn’t
up to par. That alone tells you
something about the
company’s priorities and
whether they are savvy.”
“Company websites are
impossible to use from an iPad
device anytime their careers
section is in Flash. Argh!”
“[Mobile apply was] all easy
except uploading my resume
and it would not take it. I had
to hand deliver one to the
business.”
#hiretowin | talent.linkedin.com
The 3 pillars of mobile recruiting
through the candidate’s eyes
Learn Apply Engage
Mobile recruiting strategy: build the foundation
With special thanks to the pros
Phil Hendrickson Manager of Global Talent
Sourcing Strategy
Starbucks Coffee Company
Brett Underhill Director, Recruiting Programs
Prudential Financial
Vildan Stidham Divisional Vice President,
Global Talent Acquisition
Abbott Laboratories
1. Understand how prospects interact with you via
mobile; benchmark vs. others
What % of your
career site traffic
is via mobile?
How does that
compare to %
overall site traffic
via mobile?
What’s the rate of
conversion to
applicant via
desktop vs.
mobile?
How
discoverable are
your jobs via
mobile search?
How shareable
are your jobs via
mobile?
What’s the
competition up
to?
BUILD THE FOUNDATION
2. Start small
Partner with different parts of the business to achieve success.
Example:
McDonalds
BUILD THE FOUNDATION
3. Set success metrics and KPIs
Track:
• Growth of mobile traffic to your
careers site and jobs.
• What % of candidates start vs.
finish a job application.
• Interaction patterns with your
mobile properties according to
device type.
• Whether you are able to follow
candidates from source to hire.
“Don’t try to do it all. Know what your
business needs are and prioritize
mobile solutions per these needs.” - Vildan Stidham, Abbott
BUILD THE FOUNDATION
#hiretowin | talent.linkedin.com
Pillar 1: Learn
0% 20% 40% 60% 80% 100%
Employee profiles
Benefits
Company history
Culture description
Current job openings
Top 5 things candidates look for on your career site
Optimize your careers site • Use mobile responsive design; stay away from flash
• Keep it short and sweet
• Make sure all your forms/links work on mobile
• Include the TOP 5 things candidates want to see
#hiretowin | talent.linkedin.com
Pillar 1: Learn
Optimize your email/ InMail messages
5 Rules of mobile clarity:
1. Keep your sentences short
2. Keep your paragraphs short
3. Spell out ‘why them’
4. Include an obvious call to action
5. Make every word on the screen count!
#hiretowin | talent.linkedin.com
Pillar 2: Apply
Top reason why professionals have not applied to a job via mobile devices
6
10
13
15
16
18
30
37
40
0% 20% 40% 60% 80% 100%
Went via my network
Tried but too complex
Tried but took too long
No mobile apply option
No interesting job
Needed more time
Customize resume
Haven't been looking
No resume stored
Over 50% of active candidates surveyed haven’t applied
because they don’t have a resume stored
All respondents (passive and active)
#hiretowin | talent.linkedin.com
Pillar 2: Apply
Optimize your mobile apply process • If possible, eliminate the requirement for resume and
cover letter uploads
• Allow candidates to submit a complete LinkedIn
profile in lieu
#hiretowin | talent.linkedin.com
Pillar 3: Engage
1. Communicate with candidates immediately, even on the go 2. Communicate with hiring managers 3. Provide an innovative on-site experience
Send SMS messages
with traffic alerts the
morning of the interview
Provide on-site interviewees with an
iPad full of employer branding videos,
interviewers’ LinkedIn profiles etc.
#hiretowin | talent.linkedin.com
Pillar 3: Engage
36% of smartphone users research career opportunities during their commute.
51% do so on their lunch or coffee break.
80% of tablet users research career opportunities at home after work
Understand when your candidates are looking at you
#hiretowin | talent.linkedin.com
Pillar 3: Engage
36% of smartphone users research career opportunities during their commute.
51% do so on their lunch or coffee break.
80% of tablet users research career opportunities at home after work
Understand when your candidates are looking at you
Think about WHEN you’re publishing great career content Be in their line of sight!
71% of company followers on LinkedIn are
interested in career opportunities at
companies they follow.
#hiretowin | @hireonlinkedin
Example: Targeted Status Updates on LinkedIn
#hiretowin | talent.linkedin.com
LinkedIn & mobile: the facts
38% of LinkedIn’s
monthly visitors now
via mobile apps
90 LinkedIn
profiles
viewed every
second via
mobile device
30% of LinkedIn’s monthly
unique job viewers on
mobile devices
#hiretowin | talent.linkedin.com
The mobile candidate experience on LinkedIn
Many key elements of the LinkedIn experience are already optimized for mobile
Sponsored Jobs
Mobile
Work With
Us Ads
Job Posts
InMail
Messages
Recruiter Mobile
LEARN
APPLY
ENGAGE
The ultimate goal: one device-agnostic
candidate journey
“ The common mistake is to see mobile recruitment as a one-time
investment. Our biggest success is the fact that we made mobile
recruitment part of our organic growth.” – Vildan Stidham, Abbott
#hiretowin | talent.linkedin.com
#hiretowin | talent.linkedin.com
For more details, download our new free
Mobile Recruiting E-book
http://lnkd.in/mobile-recruiting