Download - Mobile Marketing in 2012
Mobile Marketing
in 2012
Mobile Marketing in 2012
Mobile Marketing in 2012
Mobile Marketing is…
marketing and communications to customers or constituents on portable devices wherever they may be.
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Mobile Marketing in 2012
Source: Morgan Stanley
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Mobile Marketing in 2012
Source: Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research (via Kleiner Perkins Caufield & Byers)
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Projected number of iOS app downloads in 2012
Source: Ovum
6 billion
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Projected number of Android app downloads in 2012
Source: Ovum
8 billion
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The percentage of the US top 1000 brands that have a mobile-friendly website
Source: Circle44 Mobile
52%
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Where to start?
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Mobile Strategy Considerations
Four questions to consider:• Where is your user?
(travelling, at home, at work)
• What do they need?(location, information, entertainment)
• What devices do they have?(smartphone, tablet, laptop)
• What content do you have already?(white papers, PowerPoint, video)
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App vs. Website?
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App Advantages
• Frequent use • Rapid content switching • Access to phone hardware • Maps • Install/update events • Design consistency• Monetization
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Mobile-Website Advantages
• Search Engine Optimization• One-time use• Universal access• Campaign payoff
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Where are my customers?
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Promoting an App
• SMS• Mobile Banner• Email• Mobile Search• News / PR• Offline Advertising
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Did it work?
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Measuring Mobile Marketing
• Mobile Interaction(page views, downloads)
• Mobile Conversions(purchase, key actions )
• Buzz / Branding(PR, social media)
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For more information, contact:
Scott Chapin
Analytics and Mobile StrategistCircle44 Mobile
[email protected] 325 1981
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