Download - Mobile Marketing For Business Success
The Power ofMobile Marketing
What Is Mobile Marketing?
…meant to describe marketing on or with a mobile device such as an iPhone or Blackberry
- Wikipedia
• A form of marketing that generally uses SMS or MMS to deliver its promotion to mobile phones or other mobile devices.
• SMS (Short Message Service) is the text communication service of a phone
• MMS (Multimedia Messaging Service) is the ability to send images, audio or video
• Short Codes are special telephone numbers, significantly shorter than full telephone numbers that can be used to address SMS and MMS messages
Did you know….
95% of text messages are
opened and read?
On average emails are read within 48 hours
Text Messages within 4 minutes
276 Million Americans Using Mobile Phones
Internet Reach: 1.7 Billion
Mobile Reach: 4.8 Billion
There are almost 5 times more mobile devices than there
are computers
89% of the major brands currently
planning to market via mobile phones
Mobile Marketing is where Social
Media was 4 Years Ago, and SEO in
2000
Text: CRUMBSTo: 56564
To receive a coupon for 15% off your next
order!
Who is Mobile For?
• Restaurants• Night Clubs• Real Estate• Security• Recreational• Spas/Salons
• Politicians• Tourism• Schools• Retail• Entertainment• Hotels
How It Works
Step 1: Reserve Your Keyword
Step 2: Get Your Short Code
Step 3: Start Promoting To Build A List
Keyword Short Code
Platform Highlights
• Coupons• Mobile Sites• Text 2 Vote• Text 2 Win• Pushes To Twitter to Facebook• Keyword Segmentation• Tier One Carrier• Mobile stat's• Can White Label upon request
1. Register Your Keyword: FWW
2. Set The AutoResponder
Welcome to Free Webinar Wednesday! Receive 15% off your next order using this code: Feb2011
Call: 1-555-5555Web: domain.com/offer
Tell Your Clients To Text FWW To 41513
4. They instantly receive a message with your offer
5. This will drive instant in store traffic
6. People will start buying all sorts of things ….
7. Generate business…
8. Connect with your Customers
• SHOW DEMO
Text FWW
to 94932
• Objective:– Bring in new customers– Keep people gambling– Encourage signups to ‘A-List Players Club’
• The Launch:– 4 SMS Calls to Action Places Around
Property– Incentive: Win Prizes– Auto Responder: “$10 in FREE slot play for new A-
List sign-ups. Visit the Player’s Club booth & show this msg to redeem.”
• Results:– 514 texts-ins (COST $150)– 348 total opt ins = 70% success rate– Out of 348 people, 237 were sent the message for
the Players Signup– 34 people signed up = 13.5% new player conversion– 17 of those played above the $10 – Casino generated $2809 in new revenue and 34 new
members
Appointments
Coupons/Discounts
Information Push
Results
• Within 3 weeks – over 2000 subscribers• On June 18th, 2006 TAO sent out its first Club
Texting message to its subscriber base. • TAO NIGHTCLUB: TONIGHT - DJ BOB SINCLAR
WITH SPECIAL GUEST FAARSHEED!! LADIES SHOW THIS TEXT AT THE DOOR TO RECEIVE COMP ADMISSION FOR YOU AND A GUEST. 10PM
THE ROI
• Total Amount of People: 220 (a 11% return)Men: 118 Women: 102
• Door Income: 118 Men Paying $15 Reduced Admission Each = $1770
• Bar Income: 220 attendees average 2 drinks per person at average $10 per drink = $4400
• Total Income = $6170
Mobile Rules
• CAN-SPAM(Act of 2003) designed to control unwanted commercial communication through email and text message services
• You can be fined up to $100 per phone number you send a unsolicited message to.
• So to 1000 people, that is $100,000 worth of penalties
How To Be Safe?
• Get users to OPT in – Single via mobile device– Double via web device
• Always include in your messages the instructions to OPT out– Reply STOP anytime to stop
receiving msgs from XYZ
• You have registered to receive txt msgs from XXXXXX watch for great offers and select savings to come via text. To opt-out reply STOP for help reply HELP.
How To Get Started?
• Quick and Easy To Set Up• Instant Results• Does not take much of an
investment to get started• Simple To Test
