Download - MMINDDING - Faith Chiang
Minding My Markets, Customers Moving from
Faith Chiang, Sr. Director of Product & UX @FirstRain | @fmcYY Lee, COO @FirstRain | @thisisyy
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• High-fidelity• “Put yourself in
your customers’ shoes”
• Data-powered empathy
Minding My Markets
Subjects & Topics General business Industry-specific
Company-specific :
Sectors
Industries
These structures are not codified or static
or often even explicit
They need to be continually derived & updated
Companies
Subsidiaries
Company-to-Company Relationships
People
People Relationships
Business Lines
Products
FirstRain’s Business Web Graph
Cadence Design Systems Active business lines:
• EDA Software
• IC Design
• Simulation Software
• Semiconductor Licensing & IP
• 3-D Integrated Circuits
• Digital IC Design
• Field-Programmable Gate Arrays
etc.
Berkeley Design Active business lines:
• EDA Software
• Simulation Software
Synopsys
Active business lines:
• EDA Software
• Application Specific ICs
• IC Design
• System-on-a-Chip
• Simulation Software
• Semiconductor Licensing & IP
• Semiconductor IP Cores
• Field-Programmable Gate Arrays
etc.
Strong mutual competitors, with specific areas of overlap
For Berkeley Design, Cadence & Synopsys
are significant competitors
But for Cadence & Synopsys, Berkeley Design is only a
minor competitor
Competitive relationships, market shape
Communication Equipment
Personal Computers
Consumer Durables & Electronic Equipment
i.e. Nokia, Motorola i.e. Apple, Acer
i.e. Samsung, LG, Sony
SMARTPHONES
Internet Google
i.e. Square, PayPal, AppleMobile Payment Systems
Communication Equipment
Personal Computers
Consumer Durables & Electronic Equipment
i.e. Nokia, Motorola i.e. Apple, Acer
i.e. Samsung, LG, Sony
SMARTPHONES
Internet Google
Focused minding
Precision Discovery
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Concept Map – Global Warming
Minding My Customers
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The “Challenger” Methodology
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Social Sales: Who to Call and Why
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What to Talk About
Minding Myself
Analytics to deliver meaning in context of each person’s daily, in-the-moment experience
Data Science
User Requested !" Automatic!
Suggested !" Presumptive!
Incremental !" Big Bang!
Main Experience !" Sandbox!
Permanent !" Reversible!
!Ini%al !!" Adaptive!
! ! !!
Just-In-Time Expertise
Just-In-Time Expertise
We now track “Polymetallic Mining”, and it looks like this is possibly related
to your daily update on “Precious Metals”. Start Monitoring?
Thank You.Faith Chiang, Sr. Director of Product & UX @FirstRain | @fmcYY Lee, COO @FirstRain | @thisisyy