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Mobile Insights – Ein Blick hinter die Kulissen erfolgreicher mobiler Angebote
http://www.flickr.com/photos/gerlos/3119891607/
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http://www.flickr.com/photos/mattkieffer/2663671649/
„Die Leute wollen mit ihrem Handy telefonieren und SMS schreiben. Wenn sie ins Internet wollen, nehmen sie einen PC.“
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"640K ought to be enough for anybody.“ Bill Gates, 1981
"This 'telephone' has too many shortcomings to beseriously considered as a means of communication.
The device is inherently of no value to us."Western Union internal memo, 1876
"Who the h_ll wants to hear actors talk?"H.M. Warner, Warner Brothers, 1927
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Also….
…warum Mobile?
Nun ja, es ist….
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RIESIG … und für jeden verfügbar
http://www.flickr.com/photos/pictfactory/2796367140#/
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6,9Mrd.
Menschen leben heuteauf der Welt
United Nations: Press Conference on 2009 Revision of World Urbanization Prospects vom 25. März 2010
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1,8Mrd.
Internetanschlüsseweltweit
Das entspricht 26% der Weltbevölkerung [Anfang 2010] http://www.internetworldstats.com/
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5,0Mrd.
Mobilfunkanschlüsseweltweit
also rund 2/3 der Weltbevölkerung (rein rechnerisch)… [ABI Research, 2010]
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Gigantisches Wachstum
http://www.flickr.com/photos/timpearcelosgatos/3498180845/
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Jaaa, in exotischen Ländern…
http://www.flickr.com/photos/kiwanja/3169449999/
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…und nur bei ganz einfachen Geräten
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http://www comscoredatamine com/2010/10/european smartphone market grows 41 in past year/
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Januar
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März
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Juli
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November
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Lufthansa Mobile Portal
2007 2009 2010
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http://www.flickr.com/photos/yakobusan/2427122137//
Bollwerke…
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http://www.flickr.com/photos/ralphunden/283821726/
…harte Nüsse…
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http://www.flickr.com/photos/metku/4597395751/
…und doch…
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http://www.flickr.com/photos/epsos/4152919570/
…wünschte das Top‐Management Lösungen
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es gab Bremsen
http://www.flickr.com/photos/fusionforest/123763228/
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0
100.000
200.000
300.000
400.000
500.000
KW1KW3KW5KW7KW9
KW11KW13KW15KW17KW19KW21KW23KW25KW27KW29KW31KW33KW35KW37KW39KW41KW43KW45KW47KW49KW51KW53
Visits 2008 Visits 2009 Visits 2010
Relaunch
Spezialeffekt „Aschewolke“
Visits verdreifachen sich zum jeweiligen Vorjahr…
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Lufthansa Mobile Services heute
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Lufthansa Apps heute
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August
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Oktober
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November
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http://www.flickr.com/photos/yakobusan/2427122137//
Bollwerke…
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http://www.flickr.com/photos/ralphunden/283821726/
…harte Nüsse…
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http://www.flickr.com/photos/metku/4597395751/
…und doch…
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http://www.flickr.com/photos/epsos/4152919570/
…wünschte das Top‐Management Lösungen
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http://www.flickr.com/photos/valerianasolaris/3417583804/
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es gab Bremsen
http://www.flickr.com/photos/fusionforest/123763228/
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iPhone
Android
Windows Mobile
BlackBerry
Vodafone360
POST MOBIL HANDYPORTO FUNCARD
- -
--
Clients & Applications
Java-Client - -
Samsung / bada - -
--
WindowsMobile 7
iPad --
Details & Download-Links unter http://www.deutschepost.de/mobilMobiles Web: http://m.deutschepost.de
ab 11/10 ab 12/10
*
* z.Zt. unter dem Namen „SCHREIBCENTER“, Relaunch in Q1/2011
ab 02/11
Deutsche Post Mobile Services heute
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Und was war mit Marketing?
ttp://www.flickr.com/photos/22240293@N05/3845692998/
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1. Management Unterstützung sicherstellen! 2. Ein schlagkräftiges Team haben! 3. Den richtigen Provider auswählen! 4. Beachte: Mobile ist nicht Online! 5. Kenne die Zielgruppe und ihre Bedürfnisse! 6. Kombiniere Technologie und Design! 7. Nutzerfreundlichkeit ist essentiell! 8. Ausprobieren, lernen und optimieren! 9. Marketing nicht vergessen! 10. Höre auf die Kunden!
Lufthansa‘s Golden Rules of Mobile
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@mobilezeitgeist
http://mobile‐zeitgeist.com
https://www.xing.com/profile/Heike_Scholz
http://www.facebook.com/heikescholz
http://de.linkedin.com/in/heikescholz
/mobilezeitgeist
heikescholz@mobile‐zeitgeist.com
+49(0)175‐24 18 886
Danke!