Download - MLT_BoardMeeting_May-16-2016-v2
VISITMAMMOTH.COM
Mammoth Lakes Tourism
KPIs: (Key Performance
Indicators: How We
Measure Success)
o Inspiration and Engagement o Increase visitors time on site o Increase number of page views per visit o Lower overall bounce rate
Measuring Success for VisitMammoth.com o Inspire
o Emphasis on big format photography o Content that is inspirational, local/
authentic and engaging o Aid in Trip Planning (active evaluation)
o Promotion of year-round events & activities
o Booking options
GOALS:
Before After – Homepage
Mobile View Mobile view – Navigation
Before After – Topic Page
Before After – Profile Page
Personalized Dynamic Content Example - Fly Markets
Personalized Dynamic Content Example - In-Market Segment
KPIs:
o Increase visitors time on site o Up 97% YOY
o Increase number of page views per visit o Up 36% YOY
o Lower overall bounce rate o Down 21% YOY
First Month Successes o Inspire & Engage Visitors GOALS:
Other Wins:
o Organic Traffic Up 3% YOY o eNewsletter Signups Up 25% o 404 VG signups (averaging 200 guides/
week; up from 25)
o Research – Usability Testing o Search Engine Optimization/Monthly Ongoing o Personalized Dynamic Content Program o Continue to integrate MammothTrails.org to
provide complementary (not duplicative) content and adopt uniform naming conventions
o Mammoth Lakes Crib Integration o International Priorities
VisitMammoth.com Post-Launch / Next Steps