Download - Mkt 4676 – managing the chinese organization
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Managing the Chinese Organization
MKT 4676
Presented by:Jeremiah KohKiana Wai Hin KeLim Chia YeoOh Shan ChunVivio Szeto Kar Hei
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Objective
To portray the differences between Western and Chinese culture in four aspects:
1. Indirect v.s. Direct Communication2. Face Value3. Power Distance4. Dining Etiquette
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Introduction of characters
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Sarah Palin (Ms.)Director of ABC cosmetic company (California Headquarters)
ABC CompanyHeadquarters3 California DriveCA932802
Personality:• Bossy; • Straight forward; • Lack of understanding of Chinese
culture
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ABC CompanyHeadquarters3 California DriveCA932802
Ah Chen (Mr.)Research and Development Manager inChina department, ABC Company (China)
Personality:• Treasures face value
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ABC CompanyHeadquarters3 California DriveCA932802
Ling Ling (Ms.)International Marketing ManagerABC Company (China)
Personality:• Conservative • Prefers keeping opinion to herself
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ABC CompanyHeadquarters3 California DriveCA932802
Guo Wei (Mr.)Assistant Project ManagerABC Company (China)
Personality:• Submissive; • Indirect; • Treasures face value
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Story Plot• ABC Cosmetic Company is expanding into China • Sarah, Director (CA) hired 3 local Chinese to support expansion• Scene 1: Preparation for business meet-up between Sarah and the Chinese employees Scene 2: Business Meet-up
Sarah, CA (HQ)
Chen, China LingLing, China GuoWei, China
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Gosh, I haven’t met her yet and I have to complete so
many tasks. How can I complete all these tasks in two days? I don’t want to offend or disappoint her. I
don’t what to do!
GuoWei, China
Guo Wei ponders…
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She is so disrespectful. I tried so hard to arrange the dinner, yet she didn’t even want to shake hands with
me. I know I have to respect my boss but what she just
did was unacceptable. I don’t think she wants to
build any harmonious Guanxi with me.
Chen, China
Ah Chen ponders…
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This is totally unacceptable. She made me lose face by humiliating me in front of
everyone. I don’t think I can work with her in future.
GuoWei, China
Guo Wei ponders…
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Oh My God, she is focusing all the attention on me under
this tense atmosphere. Usually, only the boss should do the talking in a meeting. I m just a normal employee, why is she asking me such a question? I’m so nervous,
what should I do?
LingLing, China
Ling Ling ponders…
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Class Discussion -Scene Playback and Recap-
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1. Indirect v.s. Direct communication
Scene Summary:Sarah gave Guowei an overload of assignment. Guowei was distressed but did not dare to express himself. His indirect communication method was not picked up by Sarah. In the end, the job was not done.
What should Sarah have done to facilitate communication with Guowei?
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2. Face Value
Scene Summary:Sarah humiliated Guowei in front of everybody. In Chinese culture, preserving face value is crucial in a business setting. Guowei was not happy and felt uncomfortable working under Sarah.
Should Sarah have expressed her disapproval of Guowei in front of everyone? If not, what should be done?
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3. Power Distance
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4. Dining EtiquetteScene 1 Summary:Ah Chen used his personal chopsticks (instead of the serving chopsticks) to serve food to Sarah.
Why is dining etiquette important in a Chinese business setting?
Scene 2 Summary:The 3 Chinese nationals toast to a harmonious working relationship with noisy clinks while Sarah just rose her glass above her head.