Download - Missouri Livable Streets
MISSOURI LIVABLE STREETSMOCAN Meeting July 2011
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Campaign Objectives2
To increase the number of communities with LS ordinances or resolutions in Missouri Increase support for LS among 10 key
communities Decrease number of local leaders who report
not knowing about LS (47%) Increase use of LS practices/transport/design
10 Communities3
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Source: http://nextup.wordpress.com/2007/04/19/sense-respond-is-you-ear-to-the-ground/
Who knows about LS or CS?5
2010 Civic leader survey
How do they self-identify?6
2010 Civic leader survey
Perceived challenges
Fear: crime, the ‘new’ Need for education Status quo Earth crunchy/fringe
perception Lack of consistent message Shortage of funding dollars Time Lack of political support Problems convincing the
general public
Need to see results
Need more $ Need for ROI Lack of support
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Community activists Civic Leaders
Perceived benefits8
• Healthier people • Economic benefits• Safer neighborhoods and streets• Greener living
Who’s most important to them?
Elected officials (58%)
Local businesses (49%)
Parents (49%) Economic
development groups (46%)
Seniors Activists Schools Real estate
developers Employers
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Most important to have on board?
Runners up?
Media Influencers
MOST Local TV news National TV news Radio Local newspapers
LEAST National news News web sites
(CNN) Social media Cable news
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How do they want to hear from us?
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Email (79%) Direct mail (39%) Fax (6%) Face to Face (5%)
Decisions that matter12
Overview13
Local PR and partnerships Mass media
Radio, TV, newspapers Web Social media Event based
Positioning14
Stronger communities Health Economy
Professional satisfaction and pride Stronger community relationships Investments with a their own ROI
Costs: Time Financial burden Competing priorities Long term benefits
Partnerships15
Messaging16 Barrier Message
Safety LS makes for safer streets and neighborhoods for all people.
Status Quo
Old way hasn’t gotten us very far. More communities have shifted their perspectives. See what other communities like yours are doing.
Cost Affordable and sometimes more inexpensive option. ROI, health impact assessments; value of investments (real estate, infrastructure)There are other options, too: Links to grants
Design process
We’re not all designers, but there are resources to help. RPCs, etc.
Demand Citizens and many policy leaders are asking for it. Will be a growing demand given economic turndown.
Time Additional planning and some upkeep, but these are long term investments. Move focus to long term benefits.
Fringe People just like me; communities just like me are adopting these ideas.Why should you let your car have all the fun?
Communication Channels17
Mo LS web site Advertising: radio,
TV, newspapers General public
relations Tailored press
releases Email newsletters List serv
announcements
MoCAN List servHealth
departmentsLS Advisory TeamConferences and
events Collateral/Posters,
print materialsSocial media
Openings & Opportunities18
Community events Professionals meetings & conventions
MoCAN partners Seasonal fairs and meetings LS capacity-building & technical
trainings: 8/10: Advocacy training in Jeff City 8/25: Design workshop 8/27: Advocacy tx in STL
Activities Overview19
Activities – Mass Media20
Radio & Television Suburban and urban markets with MBA Repurpose and repackage to warm
waters/web Newspapers
Paid Earned
Activities – Tailoring PR21
Activities - Enhanced22
Community walkability audits & videos Raise up local LS leaders and what’s been
done Press for partners “Show-Me” videos/testimonials
Voices from the Street23
Video not playing? See it online at: http://vimeo.com/26338685
Evaluation Plan24
Clipping service (pre-lead up, during and post) Analysis in fall/winter 2011 Database search for comparables
Google analytics General reach, frequency metrics from
mass media Possible-Questions from second round of
Local Civic Leaders Survey, fall 2011
Get Connected to MoLS25
http://LivableStreets.Missouri.Edu http://
missourilivablestreets.blogspot.com/ http://facebook.com/LivableMo [email protected] http://twitter.com/LivableMo
Questions? Contact:26
http://LivableStreets.missouri.edu
Amy DunawayHealth Communication Research [email protected]