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7 Pathways to 7 Pathways to Profit and Personal
SatisfactionCarrie VanstonVice President, Communications
Conference Director, MiniTrends 2014: Staying Innovative in the Successful Business Co-Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology TrendsBusiness & Technology Trends(512) 258-8898 ● www.minitrends.com ● www.tfi.com ● [email protected]
Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc.
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MEGATRENDS John Naisbitt 1982 Industrial Society → Information Society
Forced Technology High Tech/High Touch Forced Technology → High Tech/High Touch
National Economy → World Economy
S Short Term → Long Term
Centralization → Decentralization
Institutional Help → Self Help
Representative Democracy → Participatory Democracy
Hierarchies → Networking
North → South 2
Either/Or → Multiple Options
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Megatrends Currentg Convergence of Computer & Communication Technologies
Aging of Populations in Earth’s Most Prosperous Nations Aging of Populations in Earth s Most Prosperous Nations
Increasing Awareness of Climate Change
E l i f S i l M di I l t Explosion of Social Media Involvement
Movement to Big Data
Movement from a Physics Age to the Biotech Age
Government Involvement in the Financial Arena
Growing Difficulty with Sovereign Debt
Long Term Energy Shortage3
Increasing Transition to Mobile
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MiniTrends Offer Real Opportunitiesto YOU and Other Individuals!
Characteristics of a Strong MiniTrend:
Far enough along to make projections
Promises to be significant in 2-5 years
Not yet appreciated widely
Great purpose drives passion4
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Four Categories of Great Purposep
The Good: Service to others � improving health, education, communications, and , , ,quality of life
The True: Discovery & furthering human k l dknowledge
The Beautiful: Excellence and the creation of beautyof beauty
The Heroic: Courage to do what is right to change and improve the worldchange and improve the world
From Conscious Capitalism byJohn Mackey/Raj Sisodia
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MiniTrends Assist: Entrepreneurs to identify, assess, and
exploit attractive new business opportunitiesp pp Decision Makers in small and mid-size
businesses to gain advantage by recognizing and utilizing emerging trends
Innovative Thinkers in larger businesses to di ti i h th l b th i i ldistinguish themselves by their special insights and perceptiveness
Investors to uncover attractive new Investors to uncover attractive new investment opportunities
Job Seekers to define 6 Job Seekers to define employment opportunities
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MINITRENDS Book
7 Ways to Search
8 Places to Search
9 Sample MiniTrends
4 Ways to Select Mi iT dMiniTrends
4 Ways to Develop Mi iT d PlMiniTrends Plan
13 Ways to Put Pl i t A ti
7Plan into Action
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How to Search for MiniTrends Consider Human Nature
Follow the Money
Take Note of Demographics Take Note of Demographics
Follow the Leaders
Search for Convergence
Examine Limits
Analyze Frustrations 8 Analyze Frustrations
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Consider Human Nature
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Photos: Clipart.com or unsourced
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Human Needs Meaningful long-term relationships
Quality education for children
Involvement with groups
Mobility
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y
High quality medical care 10 High quality medical care
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Stacy ZoernCEO, Community CarsC O, Co u ty Ca s
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Photo Source: Stacy Zoern (from Internet)
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Stacy Zoern
Austin Attorney
In a wheelchair her entire life
Independence limited by difficulty in getting wheelchair in and out of retrofitted van
W t d t h l h lf Wanted to help herself and others like her be more mobile
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Photo Source: Stacy Zoern (from Internet)
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Human Nature MiniTrend: KENGURU Driven Directly From Wheelchair!y Stacy, Founder/CEO, Community Cars
D i f h l h i Driven from wheelchair Completely
green Raises 3 million First vehicles
out this summer Orders flooding
in from all over 13
the world!
Photo Source: Kate Weidlaw, KXAN (Internet photo)
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Follow the Moneyy
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Who Are They Giving Their Money To?y
Venture Capitalists
Commercial Organizationsg
Non-Profit Organizations
Federal Government15
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Federal Programsg National Science Foundation
Small Business Innovative Research Program
Small Business Technology Transfer ProgramProgram
U.S. Patent Office U.S. Patent Office
In-Q-Tel 16
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Take Note of Demographicsg p
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Follow Leaders
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Lists of Leaders Time Magazine
100 Most Important People in the World
W ll St t J l Wall Street Journal
50 Most Important Women in the Worldp
Fortune Magazine
25 Most Important Business People in the World 19
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Futurists Check List of Futurists on Wikipedia• David Snyder• Joe Coates• Oliver Markley
David Smith• David Smith • Raymond Kurzweil• John Vanston
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Search for Convergences
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Charles StudorFounder and CTO at Briggo Inc.ou de a d C O at ggo c
Photo Source: Charles Studor
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Charles Studor
Interests & Expertise 20 years at Motorola/Freescale 20 years at Motorola/Freescale
• Expertise in Robotics, Mobile apps Cloud computingapps, Cloud computing
While building a school in Honduras fell in love with origin of coffeeHonduras, fell in love with origin of coffee
Desire to be socially responsible
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Photos: Charles Studor + Internet
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Convergence MiniTrend: Briggos Made-to-Order Coffee Kiosksgg Charles, Founder/CTO, Briggo Inc.
F i ff i i h l d d Favorite coffee recipes in the cloud and ready by remote orderE hi ll d f i d i Ethically sourced, fair-trade organic Peruvian bean
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Photo: Briggo.com
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Examine Limits
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Types of Limitsyp Physical
Perceptive
Practical
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Addressing Limitsg Define Limit
Determine limiting factor
Search for ways to overcome this factor
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Analyze Frustrations
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Rami HaanFounder, CEO, HAAN Corporationou de , C O, Co po at o
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Photo Source: Stacy Zoern (from Internet)
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Romi Haan In Korea eat on floor, sleep
on floor, kids play on flooron floor, kids play on floor
Frustrated with scrubbing Frustrated with scrubbing floor twice a day
Determined to liberate the Korean housewifeKorean housewife
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Founder & CEO of HAAN Corporationp Sells first steam mops in
early 2000searly 2000s
Introduced in U.S. in 2007 on QVC Televison andon QVC Televison and sells out in 6 minutes
$120 million in revenue in $120 million in revenue in 2010.
Helping to achieve gender equity in Korea Helping to achieve gender equity in Korea
Non-chemical solution to cleaning
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MINITRENDS Book
7 Ways to Search
8 Places to Search
9 Sample MiniTrends
4 Ways to Select Mi iT dMiniTrends
4 Ways to Develop Mi iT d Pl
32
MiniTrends Plan
13 Ways to Put Pl i t A ti
32Plan into Action
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MiniTrends 2014: Fall, Austin, TX
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Photo Source: TFI
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MiniTrends Resources• MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trendsby Dr. John Vanston and Carrie Vanston
• 3rd Annual ConferenceMiniTrends 2014: Staying Innovative in the Successful BusinessSeptember 26, 2014, Austin, TX p , , ,
• MiniTrends Resource Page http://minitrends.com/minitrends/resources/
• MiniTrends Presentations
• MiniTrends Workshops• MiniTrends Workshops
• MiniTrends Seminars34
• Research and Alerts
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The MiniTrends Concept allows you p yand your colleagues to
demonstrate and utilize your de o st ate a d ut e youimagination, your intelligence, your
perceptiveness, your desire toperceptiveness, your desire to make the world a better place, and
YOUR PASSION35
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It’s also a lot of fun!
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These and other non-sourced photos: Clipart.com (A division of Getty Images) or TFI
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7 Pathways to 7 Pathways to Profit and Personal
SatisfactionCarrie VanstonVice President, Communications
Conference Director, MiniTrends 2014: Staying Innovative in the Successful Business Co-Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology TrendsBusiness & Technology Trends(512) 258-8898 ● www.minitrends.com ● www.tfi.com ● [email protected]
Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc.