© ECS Proprietary and Confidential – Not for Distribution
June 1st, 2016
Millennialization Transitioning Brands Through
Emotional Connections
Who We Are
1. Constant and never-ending improvement for our clients and ourselves
2. Only receive by giving to others
3. Making a positive and lasting impact on the world
4. Everyone wins more than they put in
RTG offers strategic and innovative solutions designed to
help companies exceed performance goals while truly
making a difference in the world.
.
Companies, associations and other organizations call us
when they recognize that their employees, members or
other key constituencies are not fully engaged AND when
they know that greater engagement will drive their
performance, productivity and/or profitability.
Each initiative is created around a component of “Giving
Back” with the primary focus being feeding the hungry.
“
RTG stands for Receiving Through Giving
RTG is a For-Profit Social Enterprise, Strategic, Innovative Agency,
founded on the principals of:
© ECS Proprietary and Confidential – Not for Distribution
GRADUATE DEBWHY WE ARE DIFFERENT
The “Participants” Receive More than
they Spend
Allows to Make Bigger Impact
Total Transparency
Adding Measurable Value Positively
Partnering with All Involved
Disruptive Collaborative Innovative Business
Model
Created to Answer
Human Being’s Essential Question:
“WHAT’S IN IT FOR ME?”
Shining a Light on Social Enterprise
100% of the dollars go to the desired impact, without
charging a single penny for overhead,
administration or transportation
Companies pay nothing to have their culture improved and
team inspired
Efficient
Svetlana Ratnikova
20+ Years in Corporate
World including Economic
Analyst at AC Nielson,
President of Terra
Naturals, Successful
Entrepreneur and
formulator of the Worlds
first All-Natural
Deodorant…so Natural you
could eat it.
Chris Bloor
Copywriter/Lead
Generation Expert. Chris
has been making a full-time
online for 17 years now. In
that time, he has been
responsible for over $300
million in combined sales.
His clients include industry
founders and leaders as
well as highly respected
community organizations..
Warren Coughlin
10+ years as a business
coach, consultant,
trainer and facilitator
working with ethical
entrepreneurs and
mission driven
organizations to help
them build Businesses
that matter, top
performing business
coach in Canada.
Stephen Clarke
25+ Years in the
Advertising/Marketing
Global Arena, most recent
EVP of Saatchi and Saatchi
worked on AT&T, P&G and
Toyota. Entrepreneur,
Speaker, Author and
former Professional
Athlete. Driven,
Committed and
Disciplined
Andrea Alonso
10+ years in the
communication and
marketing with a broad
background in Branding,
Strategic Planning, Digital
Marketing and Business
Development with a growing
career upward in companies
from different segments.
Creative, driven and
committed.
RTG Leadership Team
Jamil Graham
When I speak of myself as a
'social entrepreneur', I share
how I’ve taken on a global
problem and how I lead
with strategic and
innovative solutions to
challenges many don’t know
exist.
I am a firm believer in the
power of combining the
compassion of non-profits
with the efficiency of
business.
Imagine running a culture building initiative that connects and
inspires your team, your clients and prospects AND saves you money. Rather
than pay someone to come in and run “trust exercises” or plan a paintball day,
imagine a company, considered experts in engaging Millennials running a
program specifically designed to Millennialize your Company by;
Building Stronger More Productive Teams
Providing better metrics through innovative Assessment Programs
Improving/Adding to existing CSR initiatives
Strengthening Your Brand – Building Emotional Connection
And imagine that this program actually winds up providing hundreds of
thousands of meals to some of the world’s hungriest children, or helping to end
hunger in North America, while in collaboration with other Organizations to
build Homeless Shelters or help Aboriginal people?
And one more thing…what if this program connected you more deeply to your
clients. The relationship we are proposing accomplishes all of this…and more.
This program will see your team have fun, create an impact plus generate an ROI for the company!!!
Assessing Culture
RTG corporate assessment program developed with
conjunction of Arizona State University.
Our Systems & Metrics Enable Sustainable High Performance by helping organizations better
understand their culture, wellness, resilience, humanity,
customers, employees, partners and reputation.
This allows the company to determine if pursuing an
ongoing program is likely to be worthwhile.
BENEFITS OF HIGH PERFORMING CULTURE
Improving The World
In team building exercise, we will do an assessment of the extent to which the team both individually and collectively understand, buy
into and live the cultural values of the organization.
The exercise will see the team have a material impact on the
lives of people in need.
This will start to shift the culture as they see how being part of that
team allows them to make a difference
Particularly for Millennials, this instills greater loyalty.
Enhancing Brand
Customers, suppliers, staff and your community all have
certain opinions of your company.
Imagine how that reputation will be enhanced when they
learn that their team is responsible for providing hundreds of thousands of
meals to otherwise hungry children.
Innovation, engagement and transparency are this
program’s pillars.
Generating More Time and Money
A high performance culture is one that consistently and predictably delivers superior
results for customers and for the firm.
This means higher profits, more growth and greater
freedom for ownership and management so they can
focus on what matters most.
In this brief introduction, we will show you what a high performance culture is, why it’s needed and how you can go about creating one quickly, effectively and cost-efficiently. We offer you the opportunity to gift your
clients a free Team Build/Culture Assessment. This initiative will add to the success by:
Around the World - What’s Happening?
Of Millennials seek to befriend brands that are real, that make a positive contribution
to the society
Of recruits consider social commitment when choosing an
employer
Of Millennials say making a difference in the world is more
important
The Millennial Generation, Care
Of “Millennial Generation” seek a
job that “allows them to have an impact on
the world”
Efficient
100% of the dollars contributed go to the desired impact, in this case, feeding
those most in need
Because the charities involved no longer need to fundraise to buy the food, their operations
are leaner.
You pay nothing to have your culture improved and team
inspired
Effective
The food is nutritionally formulated for those in
need
Employees, especially Millennials, will love working for a caring
company
Fun
Creating a challenge introduces a competitive
spirit into giving. By having teams, you foster
camaraderie, energy, a sense of purpose and
some healthy good natured “trash talk” that serves to bond your team
Everyone Wins
You get an improved team with higher morale and
productivity
Charities can impact more lives
Your team has fun and feels good about where they work
Hungry are fed
The “givers” receive thousands of dollars of
benefits for giving
MILLENNIALS SEEK A NEW WAY OF GIVING
The old way of cutting a cheque to acharity, in the hopes that they willefficiently use those funds, hasbecome outdated, resulting in“donor fatigue.” Millennials inparticular want to know that theirefforts and dollars are having the
impact they want. RTG has createda “New Way Of Giving” in whicheveryone wins and that offers thehighest standard of transparencywhile building your HighPerformance Culture
HOW WE ENGAGE MILLENNIALS
While positive, solution and possibility focused people are found among all social groups, there is a remarkable predisposition to this approach among Millennials. This group is larger than the Baby Boomers, with over 90 million Millennials in North America alone. Here are some characteristics of Millennials and how they are reflected in our program
They want to be part of an organization that makes a difference and allows its people to be involved in making that difference
The program builds your team by actively involving
them in providing hundreds of thousands of
meals/year to people in need. This becomes a
continual conversation about the ongoing impact of
the organization
They grew up on games on different platforms. As a result they have a strong affinity for anything that’s “gamified.”
This program has at its core a challenge between
different teams to have the biggest impact, along
with prizes
Incredibly comfortable with technology, especially mobile technology.
The challenge is run through mobile services and apps. Indeed, one of the benefits is an app that gives them access to thousands of dollars of discounts
They hunger for feedback In the challenge, they have immediate online access
to standings and results. After the challenge, they
will receive quarterly updates on how many meals
their efforts are providing
Millennials Program
1
2
3
4
1
2
3
4
In Partnership with RTG Group Membership Portal Can Be Personalized and Branded to
the Organization
Our Systems & Metrics EnableSUSTAINABLE HIGH PERFORMANCE
by helping organizations better understand their culture, wellness, resilience, humanity, customers, employees, partners and reputation
Developed with conjunction of Arizona State University
12
The Memberperks® ProgramYour Key to Making it Easy
When we designed this program, we wanted to ensure that everyone wins more than they put in. The hungry, the charity, the food manufacturer, the culture and those buying the food must all feel they’ve “won”. The MemberPerks ® program makes buying the food a
“No Brainer”
We believe generosity and
kindness should be rewarded.
Which is why supporters get
access to the RTG MemberPerks
® app.
When they decide to feed the hungry,
they’ll have access to thousands and
thousands of dollars of discounts from
over 1,200 national brands and local
businesses they trust.
There are discounts on movies, cars,
dinners, insurance, travel, florists, health
clubs, mortgages and so much more.
Through the App on their smart phone,
they’ll have a single online access point
that connects them to perks that offer
huge savings on the products and
services they want and need.
When they can access 10’s of
thousands of dollars of
discounts, why wouldn’t they
feed a child for $29.90 (before
tax savings)?
$ ?
The Memberperks® Program
BENEFITS
Specially Formulated For Malnourished Children • Contains a balance of carbohydrates, protein, fat, and
fiber
• Provides essential fatty acids required for normal brain
development, skin health, and immune defense
• Provides electrolytes necessary for maintaining normal
fluid balance and muscle function
• Includes 25 essential vitamins and minerals, including
vitamin A for normal sight and immune functions
• Provides nutrients for normal growth & skeletal
development
• Vegetarian and non-dairy, Kosher and Halal certified
• Ingredients can easily be added for every taste and
culture
Each package contains 30 child-sized meals, enough food to
provide a child one nutritious meal each day for a month. Shelf
life: 2 years
BENEFITS
Nourishing. Wholesome. Pure • Nutritious and delicious bars and granola cups are made with
organic ingredients
• A healthy bar made from fruits and nuts, ancient grains,
chewy and sweet fruit treat — delivers delicious high-energy
snacks with fiber, protein and luscious elements like honey,
vanilla and nut butters
• Granola cup is a portable cup of delicious granola made
with 100% natural and pure, air-dried milk. With no
refrigeration necessary, granola cup lasts for years & allows
for convenience
• USDA-certified organic, GMO-free, Gluten-free, Soy-free,
Dairy-free, Vegan, Certified Kosher. Balanced nutrition just as
Mother Nature intended
• All of our healthy foods are made without artificial flavors, or
colors
Each package contains 1 Cup and 2 Bars, enough food to provide a
person one nutritious meal each day for a month. Shelf life is 1
Year.
The Memberperks® Program
North American Food International Food
Manufacturer of Food
Companies, staff, customers, suppliers, clubs, associations…
The charity
People Enjoy the Food
RTG Member Perks Discount
AppOther Causes
DELIVERS THE FOODD
eliver Foo
d
How It Works Simple but Effective
Contributors
Bonus for the Organization
“HOW TO” WeekendsFirst Nations ProgramsTrips to Malawi
Sports Teams Training Camps Cycling Trips “Tour de France” Volleyball Trips to Brazil
A team of motivated and
engaged high performers
Freedom of management and
board from daily operational
activities
Happy Customers
and Growing Profits
A Management Team committed
to vision and culture
The PayoffWhen you succeed in creating an engaged, high performance culture, you will have in place all the key elements needed to accelerate the growth of your business in a way that allows management to focus on what matters
• Result Driven CSR with Employee Engagement
• Building Team by Making a Difference
• Emotional experience rather than tax receipt
• Win-win-win for everyone
• Flexible program - one size does not fit all
• Total transparency around compensation and rewards
• Build a sense of community and strong cultures in organizations
• An ability to dream for a better and mature society with no hungry
• “A New Way of Giving”
RTG aligns CSR with Millennials
(CSR) Corporate Social Responsibility
RTG reflect on the core learnings of research, Millennials embracing CSR to explore new policies, procedures and cultural attitudes that reflect a new CSR world order to support a sustainable business model one where all generation feel welcome
CONCLUSION
RTG Grew from the Convergence of 3 Large Trends
How & Why Millennials Purchase Products
Charities failing to capture the imagination of
Millennials Disruption of Charity Model
‘New Way of Giving’
The overwhelming amount of hunger at home and
abroad
The Millennials are changing the way we Think and will have the largest Positive Impact on the World than any generation in History. The need to make business more than just about profit
has never been more important and with the back end Millennials only 15 NOW is the time to Take Action and Align
Your Organization with Millennials!
“You never change things by fighting the existing reality. To change
something, build a new model that makes the existing model obsolete’ –
Richard Buckminster Fuller
The program we’ve outline in this document is a starting point for discussion. We are happy to work with you creatively and
collaboratively to design the ideal program.
Once you have had an opportunity to review this, let’s sit down again to explore how to maximize the impact this program can
have.
After we agree on how to proceed, we will then create a custom web site, craft communication vehicles and plan the rollout
strategy. Our goal is simultaneously to make this an immensely successful program for our clients as well as those we will help
AND to create very little impact on your time as we will handle all logistics.
Easy and effective.
We look forward to working with you!
Next Steps …
To Discuss further Contact:Stephen Clarke, CEO Warren Coughlin, PresidentSvetlana Ratnikova, COO
647-859-0126416-573-2387416.824.015