Download - Mig33 brand partner engagement presentation
Content & Brand Presentation
What is the brand of mig33?
Passion and engagement
mig33 Mobile centric social media entertainment
brand offering chat, groups, games, miniblog
70 million registered users with over 1million daily active users
Global brand Popular in developing markets from Asia
to Africa to the Middle East Indonesia is No.1 market with 35m users
We offer a world where people entertain each other socially.
Chat
Games
Miniblog
Avatar
Virtual Gifts
Social Entertainment
FUN Serious
Emotional
Functional
Platforms Statistic
Evolving Target Market
Emerging markets with INDONESIA as a focus
14 - 25 Years Old
Primary Urban Female
4%
Smartphone Users
Community engagement
What it looks like
User profile
The users
Chat with friends
Find new friends
Chat groups
Mini blog
Play social games
Command & Conquer Domination: Command your army, conquer your enemies, and claim victory in the Tiberium War! Acquire stronger units through dedicated research. Complete Covert Missions to win fame and resources.
Costume Fantasia: Raise an army of cute girls and fight to become the best costume maestro in the world! Compete with others for strength and beauty while collecting hundreds of artistically stunning cards.
Targeted games
Play chat games
More engagement than nearest rival social media platforms
Engaging through content
Partnerships - a passion for sharing
Artist of the month: am:pm
Content engagement
How we could work with you Create branded miniblog and group page Create user engagement throughout the mig33’s platforms Create and run platform promotions Marketing on platforms to promote
association/competitions through micro site/pop ups etc Use mig33 community managers and brand ambassadors
to promote your brand/promotions Run branded chat games Run social branded games Create and give away/sell virtual
goods/gifts/emoticons/stickers Work with your partners to promote their association/there
offers through you
Official mini blog
Chat Games – Customisation Possibilities
Virtual gifts, stickers, personalise avatar
Mini blog community engagement
Micro site
Mobile pop up
Internal Marketing Channels
Android Web WAP Midlet Blackberry Login Popups YES NO NO YES YES
Chatroom Popups NO NO NO YES NO
migWorld Posts YES YES YES YES YES Official Miniblog Posts YES YES YES YES YES
Community & Group Messages YES YES YES YES YES
Chatroom Announcements YES YES NO YES YES
Games List - Featured Game Banner
NO NO YES YES YES
New User Discovery Feature (YES) NO NO NO NO
Internal Ad Banners NO NO NO NO NO
External Marketing Channels
Android Browser / Client
PC Browser Feature Phone Browser / Client
Blackberry Browser / Client
mig33 Blog YES YES YES YES mig33 Corporate Facebook YES YES YES YES
mig33 Corporate Twitter YES YES NO YES
External Digital Ad Platforms YES YES YES YES
External Gaming Communities YES YES YES YES
Press Releases YES YES YES YES Other External Ad Platforms n/a n/a n/a n/a
Next steps What do you think? What would you like to do? Timings? Discuss mutual win-win agreement Discuss creative execution
Thank you
Contact: Chris J Reed Chief Marketing Officer Mig33 [email protected] Mobile: 9026 1966 111 North Bridge Road, Peninsular
Plaza #26-01, Singapore 179098