![Page 1: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/1.jpg)
Michael Miller
BROWN∙MILLER COMMUNICATIONS. INC.
![Page 2: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/2.jpg)
![Page 3: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/3.jpg)
Why policymakers matter
![Page 4: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/4.jpg)
They can put your
findings to work
Move research from
theory to impact
Increase chances of your
research positively
impacting your
community
![Page 5: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/5.jpg)
![Page 6: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/6.jpg)
Policymakers don’t have time to read research
Looking for distilled info
Need reliable source they can contact
Reference in drafting legislation
![Page 7: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/7.jpg)
Background:
• Extreme budget crisis
• Programs slotted for
100% cut
• Substitute
abstinence-only
funding
![Page 8: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/8.jpg)
“The governor has had to confront a $14.5 billion budget
deficit, declare a fiscal state of emergency and announce
across-the-board cuts for almost every state agency.”
January 28, 2008
“. . . a gap so large that cuts to
schools, health care and welfare
programs appear inevitable.”
January 5, 2008
“Schwarzenegger
finds himself mired in
a budget crisis even
bigger than the first.”
February 1, 2008
![Page 9: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/9.jpg)
![Page 10: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/10.jpg)
![Page 11: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/11.jpg)
Complete advocacy,
research & PR involvement
Translate to community cost
Data by Legislative districts
Forced legislators to take a
role
Timed media release
![Page 12: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/12.jpg)
![Page 13: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/13.jpg)
![Page 14: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/14.jpg)
Short (2-6 page) research
overview that has bearing on
existing or emerging policy
issues
Informs, clarifies, supports but
does not necessarily take a
political position
![Page 15: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/15.jpg)
Any current community issue that may be
addressed through adoption of regulation
or law to address common welfare,
needs, health or moral issues, usually in
response to a perceived problem.
![Page 16: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/16.jpg)
Rigorous, Reliable and
Responsible
Addresses current issue
Unbiased
Applicable regional solutions
FOCUSED
![Page 17: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/17.jpg)
Both based on rigorous research
Both address value to the public/community
Both aim to educate
![Page 18: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/18.jpg)
Academic Publications
Policy Briefs
Academic Paper Policy Brief
Written for a broader public
Focused on single issue
Overview of issue, findings
Current, timely and contemporary
Strongly written
BRIEF
Findings invite/support action
Accents public good or need
Audience is other academics
More complex, involved and
comprehensive
Time consuming and evergreen
Peer reviewed
Less filtered
![Page 19: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/19.jpg)
Statement of problem/issue and
background
Methodology
Research Findings
Supporting charts, data, graphs
Implications
Identification of
author/organization, sources,
contact info
![Page 20: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/20.jpg)
Clean and Simple
Easy read – ample white
space, not too grey
Supported with photos,
charts, graphs
Logical to have UC
“Family Design”
![Page 21: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/21.jpg)
Does my research impact a current or emerging policy
issue?
Do I have unique, evidence-based information of relevance
to issue?
Am I ready to give my research the impact it deserves?
Does this elevate the value of UCCE in the community?
Am I willing to be a player in policy discussions?
Can I, and am I willing, to stand by my research against
opposition?
Am I willing to act as a consultant to policymakers,
community leaders and press?
![Page 22: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/22.jpg)
Working with ANR Communications Services
Cynthia Kintigh Marketing Director
Phone: (530) 754-3911
Email: [email protected]
![Page 23: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/23.jpg)
Step into the game
Make your research resonate
Showcase the importance of your work
IMPACT!
![Page 24: Michael Miller - UCANRMichael Miller Brown∙Miller Communications mike@brownmillerpr.com (925) 370-9777 Title Slide 1 Author Mike Created Date 10/17/2011 9:30:56 AM](https://reader035.vdocuments.mx/reader035/viewer/2022071510/612e92421ecc51586942e5fa/html5/thumbnails/24.jpg)
Michael Miller
Brown∙Miller Communications
(925) 370-9777