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MICE Tourism: An Increased
Opportunity for the Black Sea Destinations
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Inbound Tourism: World
Source: World Tourism Organization (UNWTO)
International tourist arrivals and tourism receipts, 1995-2012*
529562
588 604 626677 676 696 690
762807
853908 892
949
403436 436 443 457 476 466 485
533
634680
746
860 854
929927
9951.035
942
1.0761.041
0
200
400
600
800
1000
International tourist arrivals (million)
International tourism receipts (BOP Travel, US$ billion)
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Purpose of VisitInternational Tourist Arrivals (million) Inbound tourism by purpose of visit, 2012 (share)
Source: World Tourism Organization (UNWTO) ©
Leisure, recreation and
holidays52%
VFR, health, religion, other
27%
Business and professional
14%Not specified7%
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Inbound Tourism: Central and Eastern EuropeInternational tourist arrivals and tourism receipts, 1995-2012*
5866
7268 65
69 7276
81
89 9094
9992
95
2027 28 27
21 20 21 22 2429
3339
49 48 48
103 104112
58 5756
0
50
100
150
International tourist arrivals (million)
International tourism receipts (BOP Travel, US$ billion)
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The Value of the Black Sea Destinations
• The Black Sea Destinations attracted over 94 million international tourists in 2012 that represents 18% of the whole European tourism
• Turkey is today the number 6 in the ranking of top 10 inbound tourism destinations
• The Russian Federation entered the top 10 at number 9, climbing three positions
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The Value of the Black Sea Destinations
• The successful Euro 2012 has considerably ensured the growth of inbound tourism volume in Ukraine
• Both Bulgaria and Romania showed positive balance in terms of international tourist arrivals
• Georgia, the small tourism destination, was the fastest growing one in 2012 in Central and Eastern Europe with 36% growth
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MICE Tourism – Key Trends in the Black Sea City Destinations
•Improved accessibility•The role of Convention Bureaus •Increased accommodation capacities and overnight stays•New brand hotels•Upcoming mega events•Membership in international associations
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MICE Tourism – Key Trends in the Black Sea Coastal Destinations
•Heavy investment in hard infrastructure•Improved accessibility•Increased number of brand and luxury hotels•Increased number of conference facilities
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MICE Tourism – Key Trends in the Black Sea Coastal Destinations
•New product development•International cultural and sporting events •Positioning strategies and marketing campaigns•Extended seasonality
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Europe: International Tourist Arrivals still to grow from 500 mn to almost 750 mn
500 mn
International Tourism, Europe International Tourist Arrivals, million
Source: World Tourism Organization (UNWTO) ©
0
200
400
600
800
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
620 mn
740 mn
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Thank you!
Mr. Beka JakeliRegional Programme for Europe, UNWTO
Visit us at unwto.org