Download - mHealth Israel_Brand Attributes and UX- Telling The Story of the Product_Workshop by Red ID
Strategy & ProductWe help you develop a product strategy that is in line with your business goals and customer needs, and create prototypes to test your ideas early.
UX & DesignWe work with a user-centered process to create beautiful and functional designs that delight users and help your business grow.
Software DevelopmentWe build world-class web, mobile, and desktop applications using the latest methodologies and technologies to achieve software greatness.
Eyal Katz Brand & Animation
+20 Years exp., award-winning animator, instructor at Bezalel
Ram AlmogBusiness & Technology
Studied film, and led award winning products for the
international market.Ram speaks and run workshops
all over the world.
Orit ZetouniUX
+15 Years exp., Instructor at Shenkar and HIT, mentor at
Microsoft Accelerator.Orit speaks and run workshops
all over the world.
https://www.flickr.com/photos/allyeska/3389070286
Traditional UXDesign, Usability
What are we making?
Agile UXCollaboration, DeliveryHow do we make it?
Lean UXMeasuring, validating
product/market fit.Are we making the
right thing?
https://www.flickr.com/photos/allyeska/3389070286
“We interpret the world through stories... everybody makes in their
own way sense of things, but if you
have stories it helps.”Paula Rego
https://www.flickr.com/photos/pedrosimoes7/26957473823
“If you can’t tell it, you can’t sell it”Peter Guber
https://www.flickr.com/photos/briansolis/11502266124
https://www.flickr.com/photos/allyeska/3389070286
“If you can’t tell it, you can’t create it.”lulu (orit), RED-INTERACTIVE
THE PRODUCT STORY DOES THREE THINGS
http://soft9000.com/blog9000/index.php?m=01&y=16&d=08&entry=entry160108-043712&category=4
COMMUNICATES THE PRODUCT ACROSS THE
CONTINUUM OF CREATION
https://commons.wikimedia.org/wiki/File:Two_young_people_demonstrating_a_lively_conversation.jpg
PROVIDES AN ANCHOR FOR THE PRODUCT CREATORS IN THE COMPLEX SEA OF PRODUCT
CREATION
https://goo.gl/nvNHXz
https://www.flickr.com/photos/allyeska/3389070286
Collect Words Group Words Tell a Story
BRAND ATTRIBUTES
https://www.flickr.com/photos/allyeska/3389070286
WHEN WE HAVE AN IDEA ABOUT WHAT
WE’RE GOING TO DO, BUT DON’T KNOW HOW WE’RE GOING TO DO IT.
Experience, good SEO (UK,US), Known in UK, Leading player, High Customization, Specific products …
StrengthUnknown in US, Infrastructure, Locality, Response time (US), B2B, Business Intelligence, Conversion …
Weakness
World domination, business developments, jobs, mobile, market is not saturated, no leading monster …
OpportunitiesPossible fragmented market, exposure as Israeli, Multiple markets, out of focus, foreign feel, regulation…
Threats
modern
visionary
emotional
serious
crises expert
…
…
…
…
…
traditional
pragmatic
intellectual
humorous
spotless
…
…
…
…
…
Experience
good SEO (UK,US) Known in UK
Leading player
High Customization
Specific products
More focused
Tailored, Niche
Biggest Product Range
High level personnel
Can handle complexity
faster time to market
Flexibility
Know how
knowledge
attention to clients Methodologies
Research
Service
Drive
Quality content
IntegrationUnknown in US
Infrastructure
Locality
Response time (US),
B2B
Business Intelligence
Conversion FlowsDifferentiate between paid and prepaid clients
business development
security
back-end
production efficiency
ability to analyze personas
monitoringadministration
mobile experience
we do not fully understand the US marketWorld domination
business developments
jobs
mobilemarket is not saturated
no leading monsterjobs search market
school and gifted market
school admission market
Fragmented market
Possible fragmented market
Multiple markets
out of focusforeign feel
regulation
pragmatic
intellectual
Rough-and-ready
uniform
open
durable
Self-contained
serious
premium
spotless
conservative
serious
informal
dynamic
discursive
constant
rational
flexible
secure
known
customer orientated
assertive
dialogable
fast
security
knowledge
experience
results
good SEO (UK,US)
Known in UK
Leading player
High Customization
Specific products
Tailored, Niche
Biggest Product Range
High level personnel
complexity
faster time to market
Flexibility
Know how
knowledge
Attentionto clients
Methodologies
Research
Service
Drive
Quality content
Integration
Unknown in US
Infrastructure
Locality
B2B
Business Intelligence
Conversion Flows Differentiate between paid and prepaid clients
business development
back-end
production efficiency
ability to analyze personas
monitoring
administration
mobile experience
we do not fully understand the US market
World domination
jobs
mobile
market is not saturated
no leading monster
jobs search market
school and gifted market
school admission market
Fragmented market
exposure as Israeli
Multiple markets
focus
foreign feelregulation
pragmaticintellectual
Rough-and-ready uniform
open
durable
Self-contained
serious
premium
spotless
Market oriented
scientific
analytic
Quality oriented
personalconservative
serious
informal
dynamic discursive
constant
rational
known
customer orientated
assertive
dialogable
fast
securityempathy
experience
communicative
results
Right
Now
Prepared
Service
Premium
good SEO (UK,US)
Known in UK
Leading player
High Customization
Specific products
Tailored, Niche
Biggest Product Range
High level personnel
complexity
faster time to market
Flexibility
Know how
knowledge
Attentionto clients
Methodologies
Research
Service
Drive
Quality content
Integration
Unknown in US
Infrastructure
Locality
B2B
Business Intelligence
Conversion Flows Differentiate between paid and prepaid clients
business development
back-end
production efficiency
ability to analyze personas
monitoring
administration
mobile experience
we do not fully understand the US market
World domination
jobs
mobile
market is not saturated
no leading monster
jobs search market
school and gifted market
school admission market
Fragmented market
exposure as Israeli
Multiple markets
focus
foreign feelregulation
pragmaticintellectual
Rough-and-ready uniform
open
durable
Self-contained
serious
premium
spotless
Market oriented
scientific
analytic
Quality oriented
personalconservative
serious
informal
dynamic discursive
constant
rational
known
customer orientated
assertive
dialogable
fast
securityempathy
experience
communicative
results
Right
Now
Prepared
Service
Premium
a
That get’s you
testFor the
Brand Story
PositioningHow the platform is conceived
_________________________________________________________
MissionWhat the platform does
_________________________________________________________
VisionThe future of the platform
_________________________________________________________