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MEX 2009
Rachel Hinman
Failures of ImaginationThe Role of Research in Mobile User Experience
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"If everything we had said and written came true
then we might have expected some of this to
have happened," Coy said.
"But I think there was a failure of imaginationamong economists, policymakers, as well as
journalists."
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Imagination?
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Find the facts!
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Opportunity Scanning Concept Development
and Validation
Design and
Manufacturing
Example ResearchActivities:
• Ethnographic Studies• Expert Interviews
Example ResearchActivities:
• Focus Group Testing• Concept Validation
Example ResearchActivities:
• Iterative prototypeTesting
•Usability Testing
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Tell me I!m right.
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Hypothesis vs. Agenda
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Possibilities Proof
HYPOTHESIS AGENDA
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1010
O p i n i o n !
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Mobile presents anopportunity to invent new
ways for users to interactwith information.
O p i n i o n !
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Expert to Explorer
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Three research examples
Expert Interviews1
Deprivation Study2
Decrypting Context3
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HYPOTHESIS: Unlikely Experts
METHOD: Expert Interviews
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Describing interactions inscience fiction is about asexciting as reading how toscramble an egg.
I refer to it as a wand just"cause it depicts therelationship I!m going for. Iwanted to get away from theidea of it being called a phoneor a handheld or a PDA.That!s not interesting.
~Bruce Sterling
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I don!t see handsets going awayentirely; I just think they!ll beused more almost likeconductor!s wands to
choreograph our variousinteractions with the other reallyfairly heavily instrumentedthings around us.
~ Adam Greenfield
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Even the iPhone has agreedy interface. Itdemands that youdisengage from theworld. What if a mobiledevice was like a wand?It would be a muchdifferent world.
~ Clifford Nass
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The Greedy Mobile Interface
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The Kate Rutter Wand in the World Exercise
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“We shape our tools,and then our tools
shape us.”
~ Marshall McLuhan
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HYPOTHESIS: Engagement is a problem
METHOD: Deprivation Study
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VIDEO
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1
Design Principles:
Dismantle the page metaphor.
Boulders to pebbles.2
Design for partial attention
and interruption3
Craft Mobile Interfaces that
Speak their Power
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Mobile Interfaces that Speak their Power
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We can annotate expectations in the web world
30
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We can annotate expectations in the web world
Add to cart
Free two-day
shipping
Shipping!
Collectible!
Maybe a kindle!
Look inside
the book
REALLY!
Look inside
the book
Get it new
OR used!
Sell mine
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Design for partial attention and interruption
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The Page Metaphor is Brittle on a Mobile Device
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Boulders to pebbles
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36
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HYPOTHESIS: Understanding context
METHOD: Diary Study
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A
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A
Context is complex!!
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A
Context is about
understanding
human relationships tothe people, places and
things in the world.
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Context Framework
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Context Framework
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Orchestration and Inflection
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46
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Spatial
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Temporal
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Social
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Semantic
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Peanut butter in Denver right now?
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A
The web is good atpeople and things.
The web is good at
semantic relationships.
(and okay at social relationships)
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Mobile is good at places…
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Mobile is good at spatial
and temporal relationships.
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There are currently notmany technologies
that help us understand
place, and temporal and
spatial relationships.
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How do we get that
understanding?
Q:
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Ideate in the Wild!
Ac t i v i t y
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Ac t i v i t y
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Ac t i v i t y
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Three research examples
Expert Interviews1
Deprivation Study2
Diary Study3
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62
Mobile presents anopportunity to invent new
ways for users to interactwith information.
O p i n i o n !
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GoodHunting!
Sides will be on Slideshareunder Rachel Hinman
Mobile Literacy project:adaptivepath.com/mobileliteracy
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Q?