Download - Metro Smart Passes pictograms
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Intro to
Metro Smart PassesMichael Perkins
Greater GreaterWashington.org
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Most of the time, riders pay pertrip
BusFare
Payment
(cash or stored)value
RailFare
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Metro sells weekly passes
10
10
10
.$1 50
.$3 24
.$4 70
.$1 50
=Blue busonly
.$3 25
=Red railonly
.$5 20
The bar shows the farevalue
Weekly Bus Pass
Rail Short TripPass
Rail Fast Pass
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Passes are valid forunlimited trips
A bus pass is valid for unlimited localbus rides ($1.50 or less)
A rail short trip pass is valid for thefirst $3.25 of any rail trip
A rail fast pass is valid for all rail trips
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Expensive trips need additionalfare
Expressbus
* ,For bus passes this extra is paid automaticallyvia Smartrip
* : ,PROBLEM For rail this extra must be paid using exact change atExitfare machine
*Automatic
Exact Change
*Only
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PROBLEM: Bus passes areworthless
on rail and vice versa
This means regular bus pass customers have an incentive to
take trip by bus even if it would be much faster and more.efficient to take a train
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Pay-per-ride customers get atransfer discount
Transfer discounts are meant to encouragepeople
to use the rail and bus as an integrated.system
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:PROBLEM Pass customersget no transfer discount
-The transfer discount for rail pass holding customers-disappeared when transfers became Smartrip only and paper
.transfer slips were eliminated .Bus pass holders never received a transfer discount on rail
OR
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PROBLEM: No short-distancerail pass
Rail short pass covers a substantialdistance
Ballston to Eastern Market is $3.15
No rail pass makes sense for shortcommute
For example, Columbia Heights to
LEnfant Plaza is $2.00, existingshort rail pass wouldnt makesense unless you plan on taking 17rides in a week
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Recommended
changesto Metro passes
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First, make passes validon either bus or rail
10.$1 50
.$1 50
10
10
.$3 24
.$4 70
.$3 25
$max
This will allow pass holders to take whatever transit vehicle is.appropriate for their trip
=Purple railor bus
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Second, change from weekly tomonthy
40.$1 50
.$1 50
(Increases convenience fewer)transactions
,Multiply by 40 based on typical20 commuting days per month andconsistent with other transit agencies
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Third, allow customers tochoose the pass value
40.$1 50
.$1 50
40.$3 25
.$3 25
40$n $n
This will allow customers to choose a pass value that s appropriate for( ).the trips they take most often usually their commute
F th l dditi l
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Fourth, always pay additionalfare
out of stored Smartrip value
( )This will increase customer convenience no exact change neededwhile allowing pass holders to occasionally take a trip that s
more expensive than their selected pass value
Automatic
Fifth i t t t f
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Fifth, reinstate transferdiscount
for pass holders
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This simplifies the set of passesMetro sells
40$n
$n
10.$1 50.$1 50
=Blue busonly
To satisfy customers that use the current bus pass and may be ,reluctant to change or pay an entire month s worth in advance
This pass would be useful to any customer that typically rides 40 or, , ,more times per month regardless of distance time mode of travel or
/ .elderly disabled status