Who Holds the Gatherings? Corporations
Legally charted enterprises that conduct business on behalf of their owners with thepurpose of making a profit and increasing the value of the corporation. Public Corporations – sell stock, has board of
directors and owned by stockholders Private Corporations – owned privately and
stock is not sold
Corporate Meetings:Numbers and Values
In 2001: 844,100 corporate meetings 51.5 million people attending $10.3 billion in expenditures 1% gain from 1999 Average attendance – 60 attendees
Source: 2002 Meetings Market Report – Meetings & Conventions Magazine
Corporate Meetings The Decision Makers to Hold a
Meeting Persons with key responsibilities
Officers Senior managers in sales and marketing Senior financial managers and controllers
Types of Corporate Meetings
Stockholders Meetings Board of Directors Meetings Management Meetings Training Meetings Incentive Trips Sales Training and Product Launches Professional and Technical Training Promotion and Retirement events
Corporate Meeting Attendees Members of the corporate “family” and
persons with close business relationship to the company Employees Stockholders Customers
Attendance is often mandatory
Corporate Planners 25% of corporate planners spend 80% of their
time planning meetings 15% of corporate planners spend 10% or less of
their time planning meetings 1/3 have job titles as meeting planners Most work in a specific department (sales,
finance) that hold meetings rather than in a meetings department
Source: 2002 Meetings Market Report – Meetings & Conventions Magazine
Who Holds the Gatherings? Associations
An organized body that serves a group ofpeople who have some interest, activity, orpurpose that they share in common for
professional,industrial educational scientific or social
reasons.Associations have some volunteer leadershipstructure and many employ a staff.
Top Association Destinations Meetings
Chicago Washington DC Orlando Atlanta Los Angles New York Phoenix/Scottsdale Dallas/Ft. Worth Las Vegas Denver New Orleans San Diego San Francisco/Oakland
Exhibitions Anaheim Boston Chicago Dallas Denver Las Vegas Nashville New Orleans New York Orlando San Antonio San Diego Toronto Washington, DC
Association Meetings:Numbers and Values In 2001: 177,700 association meetings 15.9 million people attending $13.9 billion in expenditures slight increase from 1999 Average attendance – 90 attendees
generating $78,200 in expenditures
Source: 2002 Meetings Market Report – Meetings & Conventions Magazine
Association Conventions:Numbers and Values In 2001: 11,800 association conventions 12.5 million people attending $16.6 billion in expenditures
Average attendance – 1,050 attendees generating $1.4 million in expenditures
Source: 2002 Meetings Market Report – Meetings & Conventions Magazine
Association Meetings
Associations’ TOTAL meetings and conventions account for the largest sector in the overall meetings market.
Association Meetings The Decision Makers to Hold a Meeting
Board of Directors or Specific Committee Recommends / Requires a Meeting
Planning by staff meeting planner Planning by volunteers or host committee
Recommendation to Board by Planner Contracts negotiated on behalf of the Board
by Senior Staff
Types of Associations Four Types
Professional – representing a profession (individuals)
Trade – representing an industry (businesses) Not for Profits / Non-Profits SMERFs
Geographic Representation Local State Regional National International
Types of Association Meetings
Conventions Board Meetings Committee Meetings Regional Conferences Training Meetings Educational Seminars
Association Meeting Attendees Members of the association “family”
and persons with close business relationship to the association Members and non-members Employees of member companies Trade Press / Students of the profession /
industry Attendance is voluntary
Association Meeting Marketing Appealing program to attract members Advance notice of dates, locations,
topics, program, speakers and special events
Registration procedures Promotion communication
Direct mail Advertisements Broadcast Fax / Email / Web Sites
Association Planners < 50% of association planners have the words,
event, convention or conference in their titles > 50% of their job responsibilities is other than
meetings Independent planners and / or multi-
management companies are often contracted
Source: 2002 Meetings Market Report – Meetings & Conventions Magazine
Who Holds the Gatherings?
Government City / County / State or Province National or International Agencies, Departments
Types of Government Meetings
For the purpose of: Employee Training Interdepartmental / Inter-agency Agency Meetings with the Public Legislative Hearings and Retreats
Government Meetings
Decision Makers Managers of agencies Dependent upon political interest and
budget Attendees
Employees of agency – mandatory General Public - voluntary
Government Meetings Marketing has Characteristics of
Association Meetings (voluntary for the public)
Corporation Meetings (mandatory for employees)
Planners: Staff located throughout the agencies Independent Meeting Planning companies
Who Holds the Gatherings?
Exhibition Management Companies Own and Manage Shows
Trade Shows (business to business) Public Shows - Expositions (open to
public) Manage Shows for Association Clients
Exhibitions
11,094 total exhibitions held in the USA 9,430 (85%) – Business to business 1,664 (15%) – Business to Consumer 38% held in Convention Centers 7,433 (67%) - owned by nonprofit
associations 3,661 (33%) – owned by for-profit
companies
Types of Exhibitions Trade Shows
Exhibits products and services Not open to general public May be part of a Convention or stand alone
Public Shows Exhibits products and services Open to public Usually charges an admission fee
Exhibitions Decision Makers
Owners and senior managers of company owned shows
Association Executives and Board of Directors Profit motive is driving force
Too few – too many shows in the market Attendees
Trade Shows attendee market defined by trade or profession
Public Shows market defined by interest and location
Exhibition Marketing Marketing to two groups
Exhibitors (sellers) Members of Trade or Public (buyers)
Members of trade – internal marketing Public – extensive media advertising
Marketing efforts must result in both Variety and numbers of exhibitors to satisfy
buyers Enough buyers to satisfy exhbitors
Who Holds the Gatherings?
Meetings Industry Based Organizations
Association Management Companies
Meeting Management Companies
Independent Meeting Managers
Event Management Companies
Who Holds the Gatherings? Other Organizations
Political Organizations
Labor Unions
Fraternal Groups
Military
Educational Groups