![Page 1: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/1.jpg)
Medium Evolution:Medium Evolution: The Laws of Media on the InternetThe Laws of Media on the Internet
By Jeanna ArroyoBy Jeanna Arroyo
Class: MMC 2265Class: MMC 2265
Teacher: Gary RitzenthalerTeacher: Gary Ritzenthaler
![Page 2: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/2.jpg)
The Couple
![Page 3: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/3.jpg)
![Page 4: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/4.jpg)
![Page 5: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/5.jpg)
![Page 6: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/6.jpg)
![Page 7: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/7.jpg)
![Page 8: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/8.jpg)
![Page 9: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/9.jpg)
![Page 10: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/10.jpg)
![Page 11: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/11.jpg)
![Page 12: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/12.jpg)
![Page 13: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/13.jpg)
![Page 14: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/14.jpg)
![Page 15: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/15.jpg)
How did this happen and why?
![Page 16: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/16.jpg)
The Beginning
![Page 17: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/17.jpg)
MAN
![Page 18: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/18.jpg)
Or rather….
![Page 19: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/19.jpg)
Extensions of Man
• Fist to Weapon
• Homeostasis to Clothes
• Labor to Money
• Voice to Radio
• Body to Internet
![Page 20: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/20.jpg)
Radio
![Page 21: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/21.jpg)
Radio
Extended man across space
![Page 22: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/22.jpg)
Mcluhan’s Laws Of Media
![Page 23: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/23.jpg)
The Basics
![Page 24: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/24.jpg)
The Tetrad
• What aspect of life or society does the medium enhance?
![Page 25: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/25.jpg)
The Tetrad
• What aspect or previous medium does it eclipse or replace?
![Page 26: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/26.jpg)
The Tetrad
• What does the medium retrieve?
![Page 27: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/27.jpg)
The Tetrad
• What does the medium reverse or evolve into when it has been fully extended or developed?
![Page 28: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/28.jpg)
The Tetrad
![Page 29: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/29.jpg)
Radio
Enhances: the voice and the ear.
![Page 30: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/30.jpg)
Radio
“On the air you’re everywhere.”
-Marshall Mcluhan,
Laws of Media
![Page 31: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/31.jpg)
Radio
“In these media, the sender is sent and is instantaneously present everywhere.”-
Marshall Mcluhan, “Last Look”
![Page 32: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/32.jpg)
Radio
Eclipses:The newspaper and
print.
![Page 33: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/33.jpg)
Radio
Retrieves:The town crier and
orality.
![Page 34: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/34.jpg)
Digital Mcluhan
Paul Levinson
![Page 35: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/35.jpg)
Radio
“the old and obliterated and the trite, the current, and the new and surprising,
the most ancient and the most civilized mentality.”
-TS ELIOT, Laws of Media
![Page 36: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/36.jpg)
Radio
Reversal: Television
![Page 37: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/37.jpg)
Internet
![Page 38: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/38.jpg)
Screen of computer continued from TV screen.
![Page 39: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/39.jpg)
Internet
What aspect or previous medium does it eclipse or replace?
![Page 40: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/40.jpg)
Replaces:
• Television• Radio• Print• Movies• Cable• Phones• Libraries• Schools
![Page 41: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/41.jpg)
What aspect of life or society does the medium enhance?
![Page 42: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/42.jpg)
Enhances speed information is
sent and received.
![Page 43: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/43.jpg)
Communication
![Page 44: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/44.jpg)
Increases our choices and need for personal selection.
![Page 45: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/45.jpg)
We choose what to share, who to friend, and who we are.
![Page 46: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/46.jpg)
Enhances design, according to Nalini P.
Kotamraju’s “Art Versus Code”.
![Page 47: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/47.jpg)
Enhances retrieval of information and
knowledge.
-Pierre Levy, Cyberculture
![Page 48: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/48.jpg)
What does the medium retrieve that had been obsolesced?
![Page 49: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/49.jpg)
Permanence,according to Paul Levinson.
![Page 50: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/50.jpg)
What does the medium reverse into or evolve into once it has been fully extended or developed?
![Page 51: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/51.jpg)
![Page 52: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/52.jpg)
“Fish don’t know water exists till beached.”
–Mcluhan, Culture is Our Business
![Page 53: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/53.jpg)
The interface with which we access it is also being extended.
Example: Apple’s Ipad
![Page 54: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/54.jpg)
The ease and speed that is possible with digital media brings us levels of choice
and the power to stop reversal we deem unfit.
– Paul Levinson
![Page 55: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/55.jpg)
Future
![Page 56: Medium Evolution: The Laws of Media: Relation to the Internet](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54831905b4af9f69088b46fd/html5/thumbnails/56.jpg)
Presentation and Audio By: Jeanna ArroyoPresentation and Audio By: Jeanna Arroyo
Works Referenced:Works Referenced:Marshall Mcluhan, Marshall Mcluhan, Culture is Our BusinessCulture is Our Business
Marshall Mcluhan, Marshall Mcluhan, Laws of MediaLaws of Media
Nalini P Kotamraju “Art Versus Code: The Gendered Evolution of Web Nalini P Kotamraju “Art Versus Code: The Gendered Evolution of Web Design Skills” from Design Skills” from Society Online: Internet in ContextSociety Online: Internet in Context
Pierre Levy, Pierre Levy, CybercultureCyberculture
Paul Levinson, Paul Levinson, Digital McluhanDigital Mcluhan