Media Pack 2018
Global Market intelliGence for institutional real assets
realassets.ipe.com
Global market intelligence for institutional real assets investment
IPE Real Assets is the leading information resource for the institutional real assets investment industry. Through print publications, online media and events it delivers critical intelligence, data and analysis of global real assets markets and institutional investors.
In contrast to traditional property and infrastructure publications, IPE Real Assets is plugged into the wider world of pensions and investments, drawing on the knowledge and connections of the IPE group. At the heart of IPE Real Assets’ coverage are the challenges facing pension funds, insurance companies, sovereign wealth funds and other institutional capital owners.
The magazine has widened its remit in recent years and no longer focuses exclusively on real estate markets, reflecting a similar shift among institutional investors. We apply the same analysis to infrastructure, agriculture, forestry and alternative property types like healthcare and social housing.
IPE Real Assets magazine is delivered to the top decision-makers and asset allocators at pension funds and other institutional investors, including heads of real assets, chief investment officers and consultants. The magazine is published every two months.
realassets.ipe.com provides cutting edge daily news on a global basis to a global audience.
IPE Real Assets holds a number of events, including the IPE Real Estate Global Conference & Awards, bringing together pension funds and other capital owners active in the asset class.
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8,750 readers globally
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realassets.ipe.com
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Magazine Circulation
GEoGRaPhIc dISTRIbuTIon
IPE Real Assets current audited Audit Bureau of Circulations (ABC) average net circulation is 8,750 (July 2016 to June 2017). The ABC was launched in 1931 in response to a demand from advertisers for independent verification of the claims made by advertising sales teams and so provides further transparency for readers and advertisers. IPE Real Assets is published bi-monthly and is additionally distributed extensively at leading industry conferences and exhibitions internationally, providing advertisers with additional key readers throughout the year.
dEmoGRaPhIc dISTRIbuTIon
IPE Real Assets has created a unique circulation targeted at Global pension funds and other capital owners, including insurance companies, as well as investment managers, consultants and other service providers. A full breakdown is shown on the left.*
COMPANY TYPES
BUY SIDE
Capital Owners 62%Pension funds, endowments, sovereign funds, foundations, charities 3,172Financial institutions, insurance companies 415Investment managers, asset managers (including fund-of-funds) 1,832
Key Influencers 6%Pension fund consultants 404Academics, real estate associations, government, regulators 169
Total buy side 5,992 68%
SUPPLY SIDE
Real estate investment managers (marketing) 1,548Banks & investment banks 270Property companies & developers 430
Professional ServicesProperty agents/consultants 300Legal, accountancy, management consultancy 72Data and information providers, index providers, exchanges 71Financial communications 44Other 23
Total supply side 2,758 32%
TOTAL CIRCULATION 8,750 100%
* all figures based on the audited may/June 2017 issue of IPE Real Estate
8,750 total
circUlation
1,65719% nortH
aMerica
618 7% otHer
6,475 74% eUrope
Europe Copies Austria 125Belgium 179Denmark 163Finland 155France 509Germany 1,039Greece 19Iceland 16Italy 285Luxembourg 62Netherlands 673Norway 67Portugal 136Republic of Ireland 129Spain 153Sweden 214Switzerland 408United Kingdom 1,902Other European countries 241North America 1,657Other 618
realassets.ipe.com
Editorial outline 2018
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Month
FEBRUARY
Global Trade issue
MARCh
mIPIm issue
MAY
Global Real Estate Investor issue
JUNE
Global Infrastructuremanager issue
SEPTEMBER
Expo Realissue
NOvEMBER
Global RealEstate managerissue
Surveys Macro themes & Markets & Investors Funds megatrends Sectors
Multi-managers Global trade Retail France Infra debt Logistics Italy Ports Japan Shipping
Real Estate Demographics Senior housing UK Open-ended Healthcare US Residential
Top 100 Climate change Renewables Germany Value-addedReal Estate Water Switzerland Real EstateInvestors Sustainable RE Korea ESG Forestry
Top 50 Travel & Hotels Canada InfrastructureInfrastructure hospitality Airports China equityManagers
Top 100 Education Student housing Australia Real EstateInfrastructure University towns Netherlands debtInvestors Science hubs
Top 100 Urbanisation Offices Nordic Long incomeReal Estate RegenerationManagers Housing Car parking
realassets.ipe.com
2018 Print advertising & Specifications
Print Advertising Rates
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Surveys Macro themes & Markets & Investors Funds megatrends Sectors
Multi-managers Global trade Retail France Infra debt Logistics Italy Ports Japan Shipping
Real Estate Demographics Senior housing UK Open-ended Healthcare US Residential
Top 100 Climate change Renewables Germany Value-addedReal Estate Water Switzerland Real EstateInvestors Sustainable RE Korea ESG Forestry
Top 50 Travel & Hotels Canada InfrastructureInfrastructure hospitality Airports China equityManagers
Top 100 Education Student housing Australia Real EstateInfrastructure University towns Netherlands debtInvestors Science hubs
Top 100 Urbanisation Offices Nordic Long incomeReal Estate RegenerationManagers Housing Car parking
Rate 1x£ 1x€
Full page corporate/thought leader 8,500 12,450Double page corporate/thought leader 10,000 14,650Junior page 5,500 8,050Half page 5,100 7,500Quarter page 3,250 4,800Half page spread 10,200 15,050Outside back cover 10,400 15,200Inside front cover 9,750 14,400Inside back cover 9,200 12,950
multiple insertion discounts 3+ 6+Per page booked 5% 10%
Mechanical Data
dimensions (mm) height width
Double page spread - trim 335 490Double page spread - bleed 345 500Full page - trim 335 245Full page - bleed 345 255Junior page 200 160Half page - horizontal 140 210Half page - vertical 290 100Quarter page - strip 65 210Quarter page - box 140 100
Publishing Schedule
Issue 2018 Thought leader deadline display advert deadline
February - Real Assets Issue January 12 January 19March - MIPIM Issue February 9 February 16May - Investor Survey Issue April 17 April 20June - Real Assets Issue June 8 June 15September - EXPO Issue September 7 September 14November - Top 100 Investment November 9 November 16Manager Survey Issue
Thought leader (Sponsored Articles)
Sponsored articles are an ideal opportunity for companies to provide the readership of IPE Real Assets with promotional, educational or other editorial, research or corporate profiles.
Text should be sent as a Word file. Approximately 1,100 words per page (inclusive of title and compliance.) Images/logos etc. should be sent as high resolution (300 dpi) images. These can be sent as: TIF, JPEG or EPS files. Charts to be sent in Excel.
+VAT where applicable
Advertisement material to be provided as a press optimised PDF file. Please add crop marks indicating trim and bleed and make sure all files are CYMK and pictures are 300 dpi.
REAL ESTATE INVESTORS IN EUROPE SEE NO RISE IN RETURNS BEFORE 2019
Only one in four real estate investors in Europe believes that the current market cycle will peak soon and that the initial rate of return on real estate will start to rise again. The overwhelm-ing majority of respondents (75%) do not expect a turnaround until 2019. Of that figure, 43% expect it to come even later. Those are the findings of the lat-est property investment climate study by Union Investment. The study, which is carried out twice a year, this time in-volved a representative survey of 168 professional property investors in Ger-many, France and the UK.
The expectation of a continuing late-cycle environment correlates with a ris-ing focus on security, which is most ap-parent in the fact that German and UK investors are prepared to accept lower returns in exchange for greater secu-rity. An investment strategy based on “same risk – lower return” is being pur-sued by 71% of investors in Germany and by 74% of respondents in the UK. Compared to the last but one survey, carried out a year ago, this represents a rise of 15 and 14 percentage points respectively among those surveyed. In France, the tolerance of risk is some-what higher, even in the current mar-ket environment, with 41% of investors stating that they are taking on more investment risk in order to achieve the
same yield targets as before. The re-maining 59% expect to achieve lower returns with the same level of risk.
Shift to alternative asset classesOverall, the surveyed investors are somewhat sceptical about the Euro-pean investment climate for office and retail real estate. Almost a third of professional investors are pessimistic about the opportunities for attrac-tive office investments in the coming 12 months. Retail property is assessed even more negatively – a narrow major-ity of 51% currently sees few prospects for compelling investments. Against this backdrop, alternative asset classes within the real estate world are attract-ing more and more attention. Due to the prevailing high prices for office and retail property, around half of those surveyed are pursuing dedicated alter-native strategies. Logistics properties, hotels and residential property are the main targets of this shift in focus. Among UK investors looking for alter-native investment products, logistics properties are most popular, at 83%, followed by hotel and residential, both at 61%. Among the equivalent group of German investors, around 50% intend to focus increasingly on these three property types.
As part of this strategic realignment, specialised products such as student accommodation and social housing are generating significant interest among European investors. A quarter of all French respondents, 29% of the Ger-man investors surveyed and 67% of UK survey participants who have defined an alternative investment strategy are looking to acquire micro housing. This segment includes the student housing referred to above, which is only used on a temporary basis.
In recent months, high prices for of-fice and retail real estate in the core markets have sparked the creativity of professional investors and caused them to take a broader view of the property
market. This development is already being reflected in new fund ideas.
Investment climate also affected by political sentimentThe presidential election in France and the Brexit preparations being un-dertaken by the British government have had a palpable impact on the real estate investment climate in Europe. 61% of French investors believe that the French real estate markets will perform better under the new administration in the Élysée Palace than was forecast prior to the election. This mood re-flects French investors’ assessment of the general economic situation of their country over the coming 12 months. 48% expect that the French economy will be in better or significantly better shape in a year’s time. Across all three countries, however, only 30% of those surveyed share this opinion.
With regard to the UK, meanwhile, professional real estate investors ex-pect a high level of economic stability in the country over the next 12 months. 49% of respondents expect the situ-ation to remain largely unchanged, while 46% anticipate an improvement. Having said that, the “Expectations” parameter in the investment climate index for the UK markets has reached an all-time low of just 42.5 points. That is also the lowest value recorded any-where in the current survey. Despite the prospect of economic stability, Eu-ropean investors will thus continue to adopt a more defensive stance in the UK. The example of the UK clearly
THOUGHT LEADERSHIP
shows that political uncertainty around Brexit continues to outweigh the core data on the general economic situa-tion. At the same time, some European investors have already returned to the UK markets and are finding suitable conditions for new investments if they are willing to accept more risk.
The overall picture: France ahead of Germany and the UKThe Union Investment study conduct-ed twice a year allows a real estate in-vestment climate index for the Europe-an core markets to be compiled, making it possible to track trends. The most re-cent study shows that the German mar-ket is highly stable with a slight upward trend. Compared to the last survey six months ago, the investment climate in Germany has improved by 1.2 points to 67.7. France has experienced an even bigger increase. Since the last but one survey, carried out a year ago, the index has risen by 3.3 points to hit a current peak of 70.3. In the UK, the investment climate has stabilised since the last survey, which was strongly impacted by the ramifications of Brexit. At 61.4 points, there has actually been a slight improvement.
Further information:realestate.union-investment.com
Olaf JanssenHead of Real Estate Research at Union Investment Real Estate GmbH, Hamburg
Source: Union Investment, property investment climate study I/2017 (survey of 168 property investors in Germany, France and Great Britain)1 Survey period: summer. 2 Survey period: winter.
Investment climate index for property investors75.0
70.0
65.0
60.0
55.0
50.0
45.0
Germany (67.7)France (70.3)Great Britain (61.4)
01/ 20091
02/ 20092
01/ 20101
02/ 2010 2
01/ 20111
02/ 2011 2
01/ 2012 1
02/ 2012 2
01/ 20131
02/ 20132
01/ 20141
02/ 20142
01/ 20151
02/ 20152
01/ 20161
02/ 20162
01/ 20171
Investment climate index for property investors
Source: Union Investment, property investment climate study I/2017 (survey of 168 property investors in Germany, France and Great Britain) 1Survey period: summer 2Survey period: winter
➤ Further increase in focus on security in Germany and UK
➤ High prices for office and retail drive shift to alternative strategies
➤ Upbeat mood in France after Macron victory
You can download this article at: www.ipe.com/union-investment-ipere-EXPO2017
realassets.ipe.com
realassets.ipe.com
REIm Reference Guide in Print & IPE Reference hub online
Make your expertise known in the pensions market.
In Print
The REIM Reference Guide is mailed to a circulation of 8,541 with additional copies distributed at key industry events. Present your company information across a double-page spread in the regions where you invest.
Online
The IPE Reference hub enables your firm to engage with over 6,000 institutional investors. An investment manager profile on the IPE Reference hub is a versatile branding and content marketing tool that provides scope and flexibility:
Upload unlimited white papers / research Upload your videos and links to social media Publish your company news and announcements Hyperlinks from ipe.com news to your profile Weekly Reference Hub digest emails sent to our investor database
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REIM Reference Guide 2018
cost of listings per region £
1 listing 6,295
2 listings 11,287
3 listings 13,225
4 listings 14,884
+VAT where applicable
REAL ESTATE INVESTMENT MANAGERS REFERENCE GUIDE 2018
ASIA NORTH AMERICA LATIN AMERICAEUROPE
hub.ipe.comREFERENCE HUB
realassets.ipe.com
Realassets.ipe.com online advertising
Offers:
A highly effective digital platform to reach global investors and managers.
Leaderboard, MPU and Half page MPU formats plus expandable MPU and Leaderboard run of site advertising
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4 OR MORE VISITS PER MONTH
5,959 average
MontHly loyal UniqUe Users 27,463
average MontHly
Users 68,050 average
MontHly page iMpressions
1m 30s average visit
dUration 19%
of visits were Made via Mobile
devices
77% of Mobile visit are on ipHones
and ipads
leaderboard
Half page MpU
MpU
REIM Reference Guide 2018
cost of listings per region £
1 listing 6,295
2 listings 11,287
3 listings 13,225
4 listings 14,884
+VAT where applicable
realassets.ipe.com
daily news Email advertising
Deliver your message directly into the inbox of your target market on the IPE Real Assets Daily News Email service that reaches 19,249 recipients.
Choose either the top and bottom banner package or a Sponsored link to promote your message.
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15% average
click tHrU rate (ctr)
18% average
open rate19,249 average no
of recipients per day
iPe tyPically runs between 15 - 18 webcast events per year and average a range of
between 200 - 400 registrations per webcast
IPE Real assets webcasts
IPE webcasts are an increasingly popular and innovative way of showcasing manager expertise with an engaged online audience. IPE markets the client webcast via email marketing and captures the registered subscriber details that are delivered back to the webcast client post event. The captured webcast subscriber details include job title, phone number and email addresses (subject to data protection rules).
For each webcast, IPE appoint an independent moderator to chair and host the event and help the client manage the Q&A interaction plus open and close the webcast.Webcasts are also stored on the Webcast channel on www.ipe.com where we continue to capture viewing registrations. A minimum six-week lead-time is required on all webcasts to help IPE optimise the best possible audience.The webcast can be hosted from multiple locations remotely or from one central office location.The webcast format is a live-recorded ‘session’ of no more than one hour.Each webcast is streamed live via a custom-branded player which features the speaker’s photograph, voice, slides and customisable tabs including Q&A/feedback, the facility to ask your own pre-agreed questions of the audience and user support.A recording of the webcast is available for anyone unable to attend the live broadcast.
realassets.ipe.com
online advertising Rates
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online advertising
Run of site leaderboard and MPU £45 cpmHalf page MPU and expandable £65 cpm
Technical Specifications
Leader Board 728 x 90MPU 300 x 250Half Page MPU 300 x 600Expandable MPU 300 x 250 (expanding to 600 x 250). Must expand left.Expandable Leader Board 728 x90 (expanding to 728 x 180). Must expand down.
accepted formats
JPG, GIF, FLASH, HTML
daily news Email
Top and Bottom banner £600 per daily emailSponsored Link £1,500 per daily email
Technical Specifications
Top and Bottom banner 468 x 60 or 728 x 90Sponsored Link logo (100 x 35), 100 characters of text plus linking url
webcast
Each webcast includes pre event marketing; event and post event subscriber registration details £14,000
realassets.ipe.com
Events
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IPE Real Estate Global conference & awards 2018
Now in its 14th year, the IPE Real Estate Global Conference & Awards is firmly established in the Real Estate event calendar and has become the premier event for institutional investors.
The full-day conference in Milan on 15 May 2018, is a forum for investors to examine the key issues facing the industry. The evening Awards ceremony will recognise and reward best practice, outstanding performance and innovation among real estate investors.
IPE Real assets & Infrastructure Investment Strategies for Global Pension Funds conference 2018
IPE’s Real Assets and Infrastructure Investment Strategies Conference will explore today’s fast-growing asset classes. This event will bring senior investment decision makers at global pension funds together with experts from the pension fund and asset management community along with academics and leading consultants. An event aimed at investment decision makers at Global pension funds.
The event will bring together experts from the pension fund and asset management community along with contributions from academics and leading consultants. The conference will run from 14.00 to 17.30 Tuesday 16 October and continue on Wednesday 17 October from 9.00 - 17.00.
Real assets business breakfast Seminar Series 2018
An exciting high-level informal marketing and networking opportunity with decision makers at pension funds and other institutional investors in three of Europe’s key cities: Copenhagen, Amsterdam and Frankfurt. Dates: 11, 12 & 13 September 2018.
realassets.ipe.com
contacts
advertising Europe Editorial
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ricHard lowe editor
t +44 (0)20 3465 9323 e [email protected]
raZak MUsHa baba news editor
t +44 (0)20 3465 9312 e [email protected]
Janet pearcH Publisher
t +44 (0)20 3465 9303 e [email protected]
siofra relton sales Manager
t +44 (0)20 3465 9306 e [email protected]
fanni Javor ad Production
t +44 (0)20 3465 9308 e [email protected]
Milena balac online reference hub
t +44 (0) 20 7397 5291 e [email protected]
Global Market intelliGence for institutional real assets
realassets.ipe.com
advertising north america
erik vander kolkhead of north aMerican business
t +1 203-550-0385 e [email protected]