Download - Media language first lesson
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Music VideoForms, Conventions & Intertextuality
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What have we learned so far?
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Forms & Conventions
Can you think of 5 conventions of music video?
Andrew Goodwin identifies a number of key features which distinguishes the music video as a form…
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A relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics)
A relationship between music and visuals Particular genres may have their own
video style and iconography A demand from the record company for
lots of close-ups of the main artist Artist develops their own star iconography
in and out of their videos Reference to voyeurism (screen within
screen, binoculars, cameras…) Intertextual references
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Camera Work
Shot movement, angle and distance all need to be analysed
Camera may move alongside the artist as they walk but could also be used to create a more dramatic feel to a stage performance
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Camera Work
Close-ups predominate partly because of the size of the screen but also to create a sense of intimacy
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Editing
Mainly fast cut montage making most images impossible to grasp on first viewing
Some may have a slower, gentler pace with gentler transitions to establish mood, thus appealing to a wider audience
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Editing
Shot-reverse-shot Cut-away Cross cutting Match cut / continuity editing Montage
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Editing
Digital effects offer different kinds of pleasure
Split-screen Green- screen CGI Colourisation
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Intertextuality and Cinema
Many film directors started as music video directors
Jonas Akurlund Michel Gondry Spike Jonze John Landis Sofia Coppola Michael Bay
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More intertextuality!
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Intertextuality
Influences mainly from fashion, film and art photography
Specific catwalk references Now video games to appeal to a
younger demographic
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Intertexuality
John Stewart description of the music video “incorporating, raiding and reconstructing” is essentially the essence of intertextuality
Why do directors use intertextuality?
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Voyeurism – The Notion of Looking
Sigmund Freud Erotic pleasure
gained from looking at a sexual object who is unaware they are being looked at
Screen within screens
Webcams/CCTV/Binoculars
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Theorist: Laura Mulvey
The Male Gaze Argues the main
viewpoint is male Women sexualised in
the media A powerful controlling
gaze at the female on display
She is passive
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Exhibitionism
Sexually provocative and in control of it Inviting sexual gaze
Is the female flesh on display simply a cynical exploitation of the female body to increase (largely) male profit margins, or a life-enhacing assertion of female self-confidence and sexual indpendence?
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Today’s task
In pair you are going to analyse a music video of your choosing
Individually you are going to write up a 1000 word report on your findings