![Page 1: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/1.jpg)
MEDIA AND INFORMATION LITERACY (MIL)
Mass MediaMedia Effects
Mr. Arniel PingSt. Stephen’s High SchoolManila, Philippines MIL PPT 09, Updated: October 31, 2016
4. Types of Media (Part 2)
![Page 2: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/2.jpg)
Learning CompetenciesLearners will be able to…■define mass media and media effects
(SSHS);■discuss and evaluate the different
theories on media effects (SSHS);■discuss in class how a particular
individual or society is portrayed in public using different types of media (MIL11/12TYM-IIId-12n); and
■evaluate the effects of media to the youth (SSHS).
![Page 3: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/3.jpg)
Topic OutlineI- Mass Media
A. DefinitionB. Theories on Media Effects
II- Media EffectsC. Importance of Understanding Media
EffectsD. Effects to the Youth
![Page 4: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/4.jpg)
Viral: “The Upuan Girl”
(Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)
![Page 5: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/5.jpg)
MASS MEDIA AND MEDIA EFFECTS
Mass Media
refer to channels of
communication that involve transmitting
information in some way,
shape or form to large
numbers of people(Source:
https://planosophy.wordpress.com/2014/09/25/part-i-debord-social-media/)
![Page 6: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/6.jpg)
MASS MEDIA AND MEDIA EFFECTS
Media Effects
are the intended or unintended
consequences of what the mass
media does (Denis McQuail,
2010)
(Source: http://mass.pakgalaxy.com/effects-of-mass-media-on-society.html)
![Page 7: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/7.jpg)
MEDIA EFFECTSThird – party Theory
• People think they are more immune to media influence than others.
(Source: https://www.linkedin.com/pulse/death-human-conversation-awad-abdelgayoum)
![Page 8: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/8.jpg)
MEDIA EFFECTSReciprocal Effect
• When a person or event gets media attention, it influences the way the person acts or the way the event functions.
• Media coverage often increases self-consciousness, which affects our actions.
(Source: http://www.flickriver.com/photos/billyjo29/tags/kapamilya/)
![Page 9: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/9.jpg)
MEDIA EFFECTS
Boomerang Effect• refers to media-
induced change that is counter to the desired change
(Source: http://uppiddee.com/blog/smiley-faces-and-the-boomerang-effect/)
![Page 10: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/10.jpg)
MEDIA EFFECTCultivation Theory
(George Gerbner)• states that media
exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world
(Source: http://mass.pakgalaxy.com/cultivation-theory.html)
![Page 11: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/11.jpg)
MTRCB (Movie and Television Review and Classification Board) is the government agency responsible for rating television programs and films in the Philippines.
![Page 12: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/12.jpg)
(Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html)
MOVIE CLASSIFICATION RATINGS
VIDEO PRESENTATIONMTRCB 2016 Infomercial
https://www.youtube.com/watch?v=6PVFQjIEZ-M
![Page 13: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/13.jpg)
MEDIA EFFECTSAgenda-setting Theory(Lippmann/ McCombs
and Shaw)• process whereby the
mass media determine what we think and worry about
• public reacts not to actual events but to the pictures in our head, created by media
(Source: http://lessonbucket.com/media-in-minutes/the-agenda-setting-function-
theory/)
![Page 14: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/14.jpg)
FORMATIVE ASSESSMENT:CARTOON ANALYSIS
(Source: http://www.personal.psu.edu/bfr3/blogs/asp/2013/03/media-influence-stop-it-or-use-it.html)
![Page 15: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/15.jpg)
MEDIA EFFECTSPropaganda Model of
Media Control(Herman & Chomsky )
• The model tries to understand how the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people through propaganda.Source:
https://www.amazon.com/Age-Propaganda-Everyday-Abuse-Persuasion/dp/0805074031
![Page 16: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/16.jpg)
WHAT IS PROPAGANDA?
• ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.
• (http://www.merriamwebster.com/dictionary/propaganda)
Source: https://www.amazon.com/War-Politics-Superheroes-Ethics-Propaganda/dp/0786447184
![Page 17: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/17.jpg)
(Source: http://inktank.fi/good-and-bad-us-and-them-the-pure-power-of-propaganda/)
THE ESSENCE OF PROPAGANDA
![Page 18: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/18.jpg)
(Source: http://vote-revolt.com/2016/03/14/americas-mainstream-media-weapons-of-mass-deception/)
PROPAGANDA?
![Page 19: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/19.jpg)
FORMATIVE ASSESSMENT: RECITATION
Questions1.How do you know when what is
posted in social media is a propaganda? How do you react on it?
2.How can you protect yourself from being influenced by propaganda messages in social media?
![Page 20: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/20.jpg)
VIDEO PRESENTATION
Media Effects (2010)YouTube Channel: Public Sphere Retrieved October 27, 2016 from
https://www.youtube.com/watch?v=qvgURfZMGoQ
Why is it important to understand how media effects work?
![Page 21: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/21.jpg)
CARTOON ANALYSIS
(Source: http://www.cartoonmovement.com/cartoon/13128)
![Page 22: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/22.jpg)
VIDEO PRESENTATIONHow the Media Affects Youth
(2015) by Oda Faremo Lindholm, TEDxOslo
Youtube Channel: TEDx Talks Retrieved October 27, 2016 from
https://www.youtube.com/watch?v=HjnclEhy960
PERFORMANCE TASK: WRITTEN WORK
![Page 23: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/23.jpg)
■Write a reaction paper about the talk “How the Media Affects the Youth” by Oda Faremo Lindholm. Your reaction paper must have a title, an introduction, a body paragraph (1 main argument with 2 examples), and a conclusion.
■Not less than 12 sentences■Refer to the rubric for
criteria and grading.
PERFORMANCE TASK: WRITTEN WORK
![Page 24: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/24.jpg)
Very Good Good PoorNeeds
Improvement
INTRODUCTIONBackground/Define the Problem
Well-developed introductory paragraph contains detailed background information, a clear explanation or definition of the problem.
(5 points)
Introductory paragraph contains some background information and states the problem, but does not explain using details.
(4 points)
Introduction does not adequately explain the background of the problem. The problem is stated, but lacks detail.
(2 points)
Introduction was not presented.
(0 points)
RUBRIC
![Page 25: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/25.jpg)
Very Good Good Poor
Needs Improveme
ntBODY PARAGRAPHSMain Argument
Argument is well developed with supporting examples.
(5 points)
Argument was presented with some supporting examples.
(4 points)
Argument was presented but lacks examples.
(2 points)
Argument was not presented.
(0 points)
RUBRIC (cont.)
![Page 26: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/26.jpg)
Very Good Good Poor
Needs Improveme
ntCONCLUSION
Conclusion was presented. Opinions and suggestions for change are logical and well thought out.
(5 points)
Conclusion was presented. Some suggestions for change are evident.
(4 points)
Conclusion was presented but no suggestions for change and/or opinions are included.
(2 points)
Conclusion was not presented.
(0 points)
RUBRIC (cont.)
![Page 27: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/27.jpg)
REFERENCES• MIL Curriculum Guide by DepEd• Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.• http://2012books.lardbucket.org/books/a-primer-on-communication-studies/s15-02-functions-and-theories-of-mass.html• http://www.sociology.org.uk/media_defined.pdf
![Page 28: Media and Information Literacy (MIL) - Mass Media and Media Effects](https://reader030.vdocuments.mx/reader030/viewer/2022033001/5874062b1a28ab6f1d8b623b/html5/thumbnails/28.jpg)
REFERENCES• http://zimmer.csufresno.edu/~johnca/spch100/7-4-agenda.htm• http://communicationtheory.org/propaganda-model/• http://www.mtrcb.gov.ph/