![Page 1: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/1.jpg)
Measuring the Effectiveness of the Promotional Program
![Page 2: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/2.jpg)
Tujuan1. Menghitung efektivitas Program Marketing yang sudah dilakukan oleh Team
Marcomm dalam sebuah perusahaan2. Menghitung R.O.I dalam Program Marketing
![Page 3: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/3.jpg)
Tools Media1. Konvensional Media:• Broadcast: Television and radio news• Print: Majalah, koran dan Tabloid• Out of Home: Billboard, Bus Advertising, Umbul-Umbul, Neon signate2. Digital Media• Banner ads, Email Marketing, Social Media
![Page 4: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/4.jpg)
Measuring Program
CRI =(Audience)
(COST OF INVESTMENT)
1. Cost Ratio for Impression
2. Cost Ratio for Sales
CRS =Revenue in Program
COST OF INVESTMENT
![Page 5: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/5.jpg)
Contoh Campaign
S Nexian Mahakarya RCTI
![Page 6: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/6.jpg)
Contoh Campaign
S Nexian Selamat Begi Prambors
![Page 7: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/7.jpg)
Contoh Campaign
TEBS Java Jazz
![Page 8: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/8.jpg)
Contoh Campaign
Tehbotol Sosro PRJ
![Page 9: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/9.jpg)
Contoh Digital Campaign
S Nexian Corporate Branding
![Page 10: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/10.jpg)
R.O.I
Invesment
Action
•Campaign•Advertising
Reacti
on
Non-
Financia
l Prof
it
Financial Profit
• Selling
![Page 11: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/11.jpg)
Rumus R.O.I
ROI =COST OF INVESTMENT
(PROFIT FROM INVESTMENT - COST OF INVESTMENT)
ROI =Rp. 140.000.000
(Rp. 590.099.000 - Rp. 140.000.000)
ROI = 3.21
![Page 12: Measuring the effectiveness of the promotional program](https://reader033.vdocuments.mx/reader033/viewer/2022051608/5419e9827bef0a65128b5898/html5/thumbnails/12.jpg)
Terima Kasih
www.agungsetiawan.com http://marketingpalsu.wordpress.com
@AgungpumA