Download - Measure Your success In Digital
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Our Challenge• Digital marketing is a combination of
information technology and the social sciences.
• We must reach the right consumers and convince them of our solution.
• The technology stack is complex and evolving• Large scale distribution platforms• Traditional websites & mobile• Internet Infrastructure• Devices
• Connect and convert consumers on properties we own and those we don’t
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You need a simplification strategy to track how you are doing in this mess
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Four Steps
1. Decide what counts
2. Measure what counts
3. Understand your customer’s journey
4. Optimize your customer’s journey by improving your
measures on what counts
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Example: MadeInAFreeWorld.org
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Tools that can help• Paid advertising• Google AdWords• Facebook Ads Manager
• Email-driven• Mailchimp• Constant Contact …
• Various social listening and SEO tools• Moz
• All-in-one• Hubspot: lead gen through
content• Marketo: lead gen through email• Shopify: ecommerce
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Connect with Us• Upcoming events• November 13: The Search Marketing Workshop featuring GM’s Director of
Digital Advertising and Analytics and many panels targeted at all size businesses. http://TheSearchMarketingWorkshop.com • December 11: John Patterson, Head of Social Media at Kelly Services. Register
at: http://CenterForDigitalEngagement.org
• Web: http://CenterForDigitalEngagement.org • Email: [email protected]