Download - mchdonals project of BCRW by A.A.F
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• Our presentation is dedicated to our Parents & to our respected Teachers.
• Who give us faith and confidence for standing over here...
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WELCOME TO THE WORLD OF McDonald’s
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History of McDonald’s
The McDonald's company begin in
1948 as a barbecue restaurant
operated by Richard and Maurice
McDonald. Richard and Maurice
McDonald’s
Opened the first franchise and head quarter
of McDonald’s is situated in Brook US in
1955
Ray
Kroc
Mcdonalds first name is AIRDROME in 1937
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Introduction of McDonald’s
In 1960s Mcdonalds first success was in large part due to skill full
marketing and flexible response to the customers demand .
In 1968 Mcdonalds have 1000 resturants and have 11 million
customers.
In 1973 Mcdonalds achieve 1st
tender from the microsoft company
to provide lunch for their staff members.
The McDonald's is the world’s largest chain of hamburger fast
food restaurants and in 119 countries across 35000+ outlets.
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McDonald’s
Vision Statement:
Mcdonalds vision is to make every customer
smile.
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MISSION STATEMENT
World’s best Quick Service Outstanding Quality Make new Customers
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Introduction of Clown
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McDonald's first restaurant
opened its door to the people
of Pakistan in September 1998
in Lahore.
McDonald’s in Pakistan
There are now 27 restaurants
in 8 major cities of Pakistan.
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Competitors of
McDonald’s
These are competitors of McDonald’s
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Communication
• Internal communication
McDonald's has an internal communications team that deals with communications to all of our staff, and stakeholders. A number of different communication channels are used such as the intranet and weekly newsletters for staff to stay connected.
Communication
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A number of different advertising campaigns throughout the year to ensure our customers are aware of the great products.
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Department of McDonald's
Administrative
Production
Purchase
Marketing
Complaint
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McDonald’s Objective
Corporate objectives: To serve food in Friendly environmentTo provide Good returns to its share holders
Long term objectives:Mcdonalds is committed to maintain and developing the best food in quick service.
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Thank’u…..
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Furqan Aziz Mirza
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Hierarcy Chart
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Local Market Size
In local market McDonalds is operating in these cities:
Karachi
Hyderabad
Faisalabad
Lahore
Rawalpindi
Islamabad
Gujranwala
Sialkot
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SWOT AnalysisStrength : Strong brand name and Reputation.
sales increases 13.3% in 2013. strong and wide communication channel in the market.
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Weaknesses
• Narrow products line.
• Mcdonalds brand association as Junk Foods.
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Opportunities:
• Opportunity to enlarge market the consumers who
• Care about health issue slightly changing
• Market brand image about Mcdonalds.
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Threat
• Change in taste of consumer Public attack about obesity.
• Low numbers of branches.
• Changing in customer style.
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Mc -Strategies
International Growth
Forward Integration
-Distribution through Franchisees
Backward Integration
Market penetration & Development
- McDelivery
New Product Development
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Bosten Consulting Group
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SKILLS
At McDonalds educated young individuals are trained at operational as well as international level
Bench marks are set for individuals to meet on a periodic basis
Team work which is the key to success in this business
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• McDonald's Pakistan has already contributed
directly & indirectly Rs. 95 crore as revenue to
the Center and the State towards Sales Tax,
House tax and Income Tax in the last seven
years. By 2009 this amount shall see an
increase of more than 30 per cent per annum.
Contribution to Economic Growth
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Adnan Aslam
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MCDONALD’s ENVIROMENT
Political Environment
EconomicalEnvironment
Social Environment
Technological Environment
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Market Mix
• 4 P,s
• Product
• Place
• Price
• Promotion
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Product of McDonald’s
McDonald's sells burgers, various types of chicken sandwiches and products French fries, soft drinks, ice cream, breakfast items, wraps etc.
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• Product Development
– Successes:
Fries, Happy Meal, Big Mac, Egg Mc-Muffin.
– Failures:
McPizza, Fajita, Carrot Sticks..
Past Mc Product Strategies
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Our Products
Veg- Menu Beverages
Non- Veg Menu Frozen Desserts
Check our Meals
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Mc-Shakes
McShakes™
Nutrition at glance
Type
(Quantity)
Ser
vin
g
size
in
gm
s
Pro
tein
in
gm
s /
ser
ve
Cal
orie
s
in
kCa
l /
ser
ve
Pro
tein
%
Car
b.
in
gm
s /
ser
ve
Fat
in
gm
s /
ser
ve
Car
b%
Fat
%
Chocolate
(S/M/L)
275
400
500
7
10
13
52
75
94
7
10
13
298
433
541
3
3
3
19
19
19
3
3
3
Strawberry
(S/M/L)
275
400
500
7
10
12
46
67
84
7
10
12
270
393
491
2
2
2
17
17
17
2
2
2
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Non- Veg Menu
Chicken Mc-Curry
Chicken Maharaja Mac
McChicken
Mc-Fish
Chicken Mexican Wrap
Chicken Mc-cill
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Mc Fish
Filet-O-Fish™
Fried, breaded fillet of fish, with a half slice of
processed cheddar cheese, special tartar sauce
served between steamed buns.
Nutrition at glance
Serving size
in gms
Protein
in gms / serve
Carb.
in gms / serve
Fat
in gms / serve
145 13 49 23
Calories
in kCal / serveProtein% Carb% Fat %
462 9 34 16
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Mc-Chicken
Nutrition at glance
Serving size
in gms
Protein
in gms / serve
Carb.
in gms / serve
Fat
in gms / serve
172 17 48 23
Calories
in kCal / serveProtein% Carb% Fat %
470 10 28 14
McChicken™
Specially seasoned, breaded & fried chicken
patty, with lettuce, veg. mayonnaise and toasted
sesame seed bun.
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Chicken Mc-GrillChicken McGrill™
Grilled chicken patty flavoured with mint
mayonnaise, and dressed with fresh onions and
tomatoes in a toasted bun.
Nutrition at glance
Serving size
in gms
Protein
in gms / serve
Carb.
in gms / serve
Fat
in gms / serve
140 16 35 12
Calories
in kCal / serveProtein% Carb% Fat %
309 11 25 8
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McVeggie™
McAloo Tikki™
Paneer Salsa Wrap
Crispy Chinese
Veg McCurry Pan™
Pizza McPuff™
Veg Menu
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Pizza Mc-PuffVeg McCurry Pan™
[Brocolli ‘n’ Mushroom]
A rich Béchamel eggless sauce mixed with exotic
vegetables like broccoli, baby corn, mushrooms,
red capsicum and freshly baked on rectangular
spiced bread with a cheese topping.
Nutrition at glance
Serving size
in gms
Protein
in gms / serve
Carb.
in gms / serve
Fat
in gms / serve
190 18 48 11
Calories
in kCal / serveProtein% Carb% Fat %
365 10 25 6
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Mc-coffees
Cold Coffee
Ice Tea
Soft Drinks
Mc Shakess
Hot serves
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Place
McDonald's first restaurant opened its door to the people of Pakistan in
September 1998 in Lahore.
There are now 27 restaurants in 8 major cities of Pakistan.
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Physical Evidence
Cleanness, speed, Quality and
transparency of process is biggest
evidence.
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Pepole
• In order to motivate there employees they give
them stars as per their performance.
• Delivery Crew Member carries basic operation
of a restaurant. Ensures customer satisfaction at
the restaurants.
• Each outlet is headed by a Restaurant Manager .
He is responsible for the daily operation and
customer interaction.
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Price
• Mcdonalds has a unique pricing strategy that falls slowly on their many product line
• “Where there is a range of product or services the pricing reflect the benefit of parts of the range”
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Promotion
• There are three main objective of advertizing for Mcdonald
> Make people aware of an item feel positive about it and remember it .
> The right message has to be communicated .
> The Right Audience through the Right Media .
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Thanks for YourAttention
Have a Nice day
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