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What’s new ... what works?Social Media
Radio
Email Marketing
TVBLOG
Open House
67% of online searches are driven by offline channels
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How can you amplify results
1. Where can you share your blog, twitter and facebook pages?
2. Can you automate postings to save time?
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www.brentwood.bc.ca
FacebookTwitterLinked In
Example: Brentwood College
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Brentwood College
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Facebook & Twitter links
Pull RSS feed of News or Blog
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‘Sharing’ and ‘Tweeting’
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Tools and Widgetstwitter.com/goodies
hootsuite.combacktweets.com
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Email Marketing
Email is still the most common form of communication and helps promote WOM.
> Current families
> Prospective families
> Students
> Alumni
> Staff and faculty
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Email MarketingHow do you build your email lists? JUST ASK!
• Open House events
• Registration forms
• Inquiry forms
• Fundraisers
Tips: >‘Sign me up’ is better than ‘subscribe’> Add opt-in default subscription to all forms
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Email Marketing: TIPS1. List quality is more important than quantity
2. Use a short and catchy subject line
3. Use a simple design and watch for “spam” words such as “free” and “discount”
4. Track your statistics and make changes
5. Promote your subscription on every page of your website
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Our Kids MediaMarketing Private and Independent Schools since 1998
twitter: @ourkidsnetweb: www.ourkidsmedia.com phone: 905.272.1843