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Online Gambling Market - Denmark
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Danes Love Online Gambling
Percentage of the population who Gamble Online
Source: Dansk Statistik (2010)
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Danes Love Online Gambling
Percentage of the population gambling online (by age)
Percentage of the population gambling online (by gender)
Source: Dansk Statistik (2010)
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6 “Clusters”
Lotto & Lotteri
PokerBetting
Bingo Casino
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5 “Clusters”
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+173 %
5 “Clusters”
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Betting
+381%
+42% YoY
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Casino
+37% YoY
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Poker
- 47%
+2% YoY
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Gambling – Mobile Queries
+247%+340% YoY
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Lessons from Launch
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Opportunities for Affiliates in UK
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Google Display Network
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YouTube
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Search
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Search
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Mobile Search
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21
Acquisition Channel
Cookie Lists
Website
Targeted Display
• Remarket display campaign
• Per impression real time bidding
• Highly segmented lists
• Acquisition Source
• Event / Product of Interest
• Tags deployed
• Website
• Registration Forms
Remarketing via Invite Media
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Optimisation Red or Black?
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Round 1 – RED OR BLACK?
+439%
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Round 2 – RED OR BLACK?
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Round 3 – RED OR BLACK?
+6.3%
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Round 4 – RED OR BLACK?
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Round 5 – RED OR BLACK?
+99%
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Round 6 – RED OR BLACK?
+28%
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Round 7 – RED OR BLACK?
+74%
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Round 8 – RED OR BLACK?
+25%
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Round 9 – RED OR BLACK?
+33%
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Round 10 – RED OR BLACK?
+124%
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Questions
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Questions
