Download - Marketwise Your Franchise -Social Spamming
PLEASE MUTE YOUR AUDIO
Live at 2:00 PM ET. Recording will be available on the ROC.
Michael Shoer
Managing Partner
Brooklyn LooneySocial Ad Specialist
Christina WrightAccount Director
Danielle Amos
Director of Content
Management
Is This What You Want?You want people to notice your business
You want people to be interested enough to shareYou want to generate revenue
You want to know it is working
Are you doing this?You post new member deals on Facebook
You boost these posts to fans and their friends
You consistently offer good discounts to get sales
You keep a close eye on page likes
The Result
You Yell. They tune out.
Your Clutter Creates Confusion
THIS IS NOT HEALTHY
2009-2015Emails tracked as SPAM up 1600%
THIS IS NOT HEALTHY
The FIRST STEP TO HEALTH
Here’s How
Tell stories promoted to be seen only by non fans and prospects in your area• Stop selling to those already sold by publicly
posting new member offers on your public pages.
Produce stories (not ads) about what makes your gym better than others• Target to your most AVAILABLE audience and
those interested in your competitors.
What is an Ad?
An ad today is not the ad of yesterday. It is a paid placement of specific stories , images and videos promoted to
selected audiences that appear in a users newsfeed. .
Building Followers
Capturing Prospects
Stories to drive actions
social search visibility
MARKETING TODAY
Nearly 90% of all activity is mobile
MARKETING TODAYMillennials (25-
35) represent the largest
demographic in the United States
and your most valuable
customer.
MARKETING TODAYMillennials (25-
35) represent the largest
demographic in the United States
and your most valuable
customer.
• Prefer Digital Media• Tune Out Sales Pitches• Trust People They Know• Do Their Research
http://blog.hubspot.com/marketing/adjust-traditional-marketing-tactics-millennials-var
Read More: https://www.whitehouse.gov/sites/default/files/docs/millennials_report.pdf
SOCIAL MARKETING TODAY
Action
Engage
How Do You Know?
1. Story Likes, Shares, Comments, Views, Clicks are your measure of engagement.
2. “social influence” increasingly drives friend referrals, social-web leads, and joins.
3. Knowing WHO is most interested is critical to ensuring relevant.A Drop in Friend Referrals and Engagement can also indicate a
member retention problem
Focus on the Big Picture, not just
one indicator.
Are You Reaching The Prospects Most Available to You?
The SECRET SAUCE
• Stop Selling to Your Fans• Focus on them selling you• Limit offers to Prospects• Know who is interested• Know who is available• Social is about People
Facebook Instagram Yelp
Twitter App Email
Tracking Links
Tracking Numbers
Target Audiences
Coor
dina
ted
Mes
sagi
ng
Integrated Analytics
Reach• Multiple
Platforms• Small Bites
Engage
• Personal & Relevant
• Interesting & Memorable
Convert• Recognize• Reward• Relationship
Coordinated Messaging Means
Social
App
Targeted
Web