MarketMaker Training Video 1 of 5
What is MarketMaker?
• Purpose of this Presentation– Describe the function of MarketMaker.
– Overview the types of information in the MarketMaker database.
– Show how to access the MarketMaker web site.
– MarketMaker Member States.
– How a state can join MarketMaker.
– Contact information for each state principal.
What is MarketMaker?
Our Buyer/Seller Services
• Level the playing field to allow small business to get access to local, regional and national markets.
• Provide free tools to help market locally produced foods and services.
• Make information available to Buyers and Sellers to find a target markets and each other.– Demographic Search– Business Search
Demographic Search
• U.S. Census Tract Information– Age– Household Type– Race– Income– Education– Foreign Born
Business Search
• MarketMaker can find a business to meet your food or Agritourism needs.– Locally– Regionally– State Wide or Many States
• MarketMaker has half a million business Profiles from 19 states and the DC.
Business Profile
Types of Businesses ListedBusiness Type # Profiles
Agritourism 996Buyer 44Eating & Drinking Place 298,596Farmer 7,252Farmers Market 2,436Fishery 246Food Retailer 133,346Processor 23,255Wholesaler 23,070
Winery 612
Total 489,853
Profile Types & Categories
• Agritourism– Facilities– Offerings & Activities– Shopping
• Buyer– Buyer Type– Geographic Area– Vender Protocols
Profile Types & Categories
• Eating & Drinking Place– Cafeteria & Buffet– Caterer– Drinking Place– Food Service Contractor– Mobile Food Service– Restaurant– Snack & Nonalcoholic Beverage Bar
Profile Types & Categories
• Farmer– Dairy– Fruits & Nuts– Grains– Herbs– Meat & Poultry– Specialty Products– Vegetables
Profile Types & Categories
• Farmers Market
• Fishery– Fish/Shellfish/Seafood
Profile Types & Categories• Food Retailer
– Baked Goods Store– Bear, Wine & Liquor Store– Candy, Nut & Confectionery– Fish Market– Fruit & Vegetable Market– Grocery/Convenience Store– Health Supplement Store– Meat & Poultry Market– Other Direct Selling Establishments– Other Specialty Food Store
Profile Types & Categories• Processor
– Animal Food Manufacturing– Bakery Products– Beverages– Dairy Products– Fish/Shellfish/Seafood Products– Fruit & Vegetable Products– Grain & Oilseed Milling– Meat & Poultry Products– Miscellaneous– Sugar & Confectionery Products
Profile Types & Categories• Wholesaler
– Beer, Wine & Alcoholic Beverages– Confectionery & Snacks– Dairy Products– Farm Products– Fish/Shellfish/Seafood– Fruit & Vegetable– General Grocery– Meat & Poultry– Other Grocery– Packaged Frozen Food
Profile Types & Categories
• Winery– Blends or Generic Wine– Fortified Wine– Fruit Wine– Other Wine Products– Red Wine– Sparkling Wine– White Wine
Becoming A State PartnerDarlene Knipe Phone:(309) 792-2500, Email: [email protected] Richard Knipe Phone:(309) 792-2500, Email: [email protected]
Website Usage Data(As of 3/2011)
Average Monthly Web Activity
• 1,100,000 Hits• 77,000 Users
The End of What is MarketMaker?
• The remaining ‘How To” videos cover the following topics:– Touring the Home Page Layout
– How to Use Demographics to Understand Your Target Market
– How to Search for a Buyer or Seller
– How to do a Farmer Product Search
Need Help, Contact YourMarketMaker State Principal
Alabama Deacue Fields Title: Associate Professor, University of Arkansas Division of Agriculture Email: [email protected] Primary Phone: (334) 844-4931 Fax: (334) 844-5639
Arkansas Ron Rainey Title: Associate Professor, University of Arkansas Division of Agriculture Email: [email protected] Primary Phone: (501) 671-2175 Fax: (501) 671-2215
Colorado Dawn M Velásquez de Pérez
Title: International Marketing Specialist, Colorado Dept. Of Agriculture Email: [email protected] Primary Phone: (303) 239-4123 Fax: (303) 239-4125 Dawn Thilmany Title: Department of Ag and Resource Economics, Colorado State University Email: [email protected] Primary Phone: (970) 491-7220
District of Columbia Dr. Calvin Lewis
Title: Research Associate, University of the District of Columbia Email: [email protected] Primary Phone: (202) 274-7115 Fax: (202) 274-7130 Fay Spence Title: Staff Associate, University of the District of Columbia, Cooperative Extension Service Email: [email protected] Primary Phone: (202) 274-7128 Fax: (202) 274-7130
Need Help, Contact YourMarketMaker State Principal
Georgia Dr. John McKissick Title: CAED Director, University of Georgia Email: [email protected] Primary Phone: (706) 542-9080 Fax: (706) 542-4231 Dr. Ken Wolfe Title: Public Service Associate, University of Georgia Email: [email protected] Primary Phone: (706) 542-0752 Fax: (706) 542-4131 Sharon P. Kane Title: Public Service Associate, University of Georgia Email: [email protected] Primary Phone: (706) 542-9069
Illinois Darlene Knipe Title: Extension Specialist, Marketing and Business Development Email: [email protected] Primary Phone: (309) 792-2500 Gina Backes Title: Visiting Extension Outreach Assistant, Entrepreneure Email: [email protected] Primary Phone: (309) 792-2500 Fax: (309) 792-2602
Indiana
Dr. Maria Marshall Title: Assistant Professor, Department of Agricultural Economics Chair, Purdue University Email: [email protected] Primary Phone: (765) 494-4268 Fax: (765) 494-9176
Need Help, Contact YourMarketMaker State Principal
Iowa
Craig Tordsen Title: Program Manager, Iowa State University Extension, Value Added Agriculture Programs Email: [email protected] Primary Phone (515) 291-0966 Fax: (515) 294-9496 Hansen, Raymond Scott Title: Program Manager II, Iowa State University Extension, Value Added Agriculture Programs Email: [email protected] Primary Phone: (515) 294-3890 Fax: (515) 294-9496
Kentucky Sara Williamson Title: Department of Agricultural Economics Email: [email protected] Primary Phone: (859) 257-7272 ext:22 Fax: (859) 323-1913
Louisiana Roger Hinson
Title: Professor, Agricultural Economics and Agribusiness, LSU Ag Center Email: [email protected] Primary Phone: (225) 578-2753 John Westra Title: Associate Professor, Agricultural Economics and Agribusiness, LSU AgCenter Email: [email protected] Primary Phone: (225) 578-2721 Fax: (225) 578-2716
Need Help, Contact YourMarketMaker State Principal
Michigan
Getachew Abate, PhD Title: MSU Product Center for Agriculture and Natural Resources Email: [email protected] Primary Phone: (517) 355-0337 Alternate Phone: (517) 432-1800 Mark Thomas Title: Economic Development, MSU Extension Email: [email protected] Primary Phone: (269) 384-8061 Fax: (269) 384-8035 Tom Kalchik Title: MSU Product Center for Agriculture and Natural Resources Email: [email protected] Primary Phone: (517) 432-8752 Fax: (517) 432-8756 Liz Billings Title: MSU Product Center Email: [email protected] Primary Phone: (517) 432-8750
MIssissippi
Dr. Ken Hood Title: Agricultural Economics Department Email: [email protected] Dr. Ben C. Posadas Title: Associate E&R Professor of Economics Email: [email protected]
New York
Dr. Khin Mar Cho Email: [email protected] Don Tobias Email: [email protected] John Nettleton Email: [email protected]
Need Help, Contact YourMarketMaker State Principal
Nebraska Darlene Knipe Title: Extension Specialist, Marketing and Business Development Email: [email protected] Primary Phone: (309) 792-2500 Gina Backes Title: Visiting Extension Outreach Assistant, Entrepreneure Email: [email protected] Primary Phone: (309) 792-2500 Fax: (309) 792-2602
Ohio
Julie Fox or Julie Strawser Title: Ohio State University Extension/OARDC Email: [email protected] Primary Phone: (740) 289-2071 Alternate Phone: (614) 292-4900 Fax: (740) 289-4591 Christy Eckstein Title: Direct Marketing Program Manager, Ohio Department of Agriculture Email: [email protected] Primary Phone: (614) 728-6438 Fax: (614) 644-5017 Pat Petzel Title: Senior Director of Consumer Communications, Ohio Farm Bureau & Our Ohio Email: [email protected] Primary Phone: (614) 246-8242 Fax: (614) 249-2200 Rebecca Singer Title: Associate Program Director, The Center for Innovative Food Technology Primary Phone: (419) 534-3710 Fax: (419) 531-8412 Lori Panda Title: Senior Program Manager, OHIO PROUD Program, Ohio Department of Agriculture Email: [email protected] Primary Phone: (614) 466-8798 Fax: (614) 644-5077
Need Help, Contact YourMarketMaker State Principal
Pennsylvania
Jeffery Hyde, PhD Title: Associate Professor of Agricultural Economics, Penn State Cooperative Extension Email: [email protected] Primary Phone: (814) 865-3746
South Carolina
Dr. Dave Lamie Title: Clemson Institute for Economic and Community Development Email: [email protected] Primary Phone: (803) 788-5700 Fax: (803) 736-4418
Texas
Mark Waller Title: Associate Head for Extension and Program Leader in Agricultural Economics Email: [email protected] Primary Phone: (979) 845-1751 Fax: (979) 845-4906
