Download - Marketingu Tradicional vs Marketingu Online
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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Caveh}kijx ]vamkokbian mdh Caveh}kijx Binkih.Evadaskch
Xmddhqs sdehiobv
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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Phvcfal}la
Caveh}kijx ]vamkokbian W_ Caveh}kijx BINKIHClh}h} qh phvmbv caveh}kijx }vamkobian
Clh}h} qh phvmbv caveh}kijx ih ki}hvih}
Caveh}kijx CKT =P#}. evdaskch)
Phvsh caveh}kij ih ki}hvih}2
Phvgk}kch}_xeshsk ih ki}hvih} iks ch gaqhi h ki}hvih}k})
_}as}ks}kea mdh }vhjx K vhenacawh ih _dqkphvk)
Gaqh} ch }h enkexava ih _dqkphvk
Ockch} h _pb}hwh ih ]W mdh Ockch} h Faiihv Ams)
Phvsh caveh}kij ih Ki}hvih}
Vhebcaimkch mdh Phvgximkch
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Clh}h} q pvmbv caveh}kijx }vamkokbian
]hnhwk|kbi. Vamkb. Ja|h}a. Vhwks}a. ]hnhgbi. Nh}va))
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Clh}h} q pvmbv caveh}kijx i Ki}hvih}
Gaqh} h ki}hvih}k}. Jbbjnh ams. Fnbjlh. Faiihv Ams. Vvlh}h}
_bokanh. _HC. _HB . Wkmhb Caveh}kij. Jhb ]avjh}kij)
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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Caveh}kck }vamkokbian
Caveh}kck binkih
Aeshsk gk|ke k pvbmxe}k}
_dvfkck k phvsbiank|xav
Vhajkck k sdphl}
C pae ebiexvvhio
Pajhsa c } skjxv}a
A}cbsghva h m{qaik} vhan
Ebcxikekck mkvhe}
Ca}la h sdphl}"h }dlhsd} h
vh|xn}a}k}"pvjlkjlhs
_aska h camdh h pvbmxe}hwh } bgvxava
Ebs}b c } xn}a
Avvk}la h c sdxc enkhi}wh
Ebcxikekck"fnhvla c h sdphl}
Cximska h pvh|ai}kck} } il
kigbvcaokbik c } jlhv $kca|d. bghv}a.
dks}bv{. h}l)+
Aeshskfknk}h}k 6= bv i mk}
Ebcxikekc k mvhl}pvmvhl} c
enkhi}hni h msdkvxav
Cximska h cavvmdikhs s
wa|dmxhsdch
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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Caveh}kijx CKT =P#}]vamkokbian
Whimbsla h Pvbmxe}k} } mxdxv. i Whimki h mxdxv. chckcki h mxdxv. h pvolhnn ch Chsa|dki h mxdxv)
Ockch} lb }vaispavhi}hEbs}b }h sd}xava. ija whimk kmksnnbekck} ockch }h nav}a)
Mhebvkc acfkhi}hsd.evklkc a}cbsghvh_dbpkij mdh hephvkhiohih fnhvlh
Bvav k exgk|xav phv bgvkckih pvbmxe}hwh)]vhj k exgk|xav $nbean+
Aeshs gk|ke k Pvbmxe}k} h_ask h exgk|xav ihhespb|kcFhskc qh vvlhmd ijaphvohp}kck
Whsd}kvhsk phv phvolhnnlhi hchsa|dk})Ebs}b h nav}h phv chsa|dh}
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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Caveh}kijx CKT =P#}BI#NKIH
Whimbsla h Pvbmxe}k} } mxdxv. i Whimki h mxdxv. chckcki h mxdxv. h pvolhnn ch Chsa|dki h mxdxv)
ebiexvvhioa sd} sdxc h gbv}Ockch} }vaispavhi}hEbs}b # Hghe}kw
Dapskvh h paexgk|xavHespb|kc 6= bvh "6=
Cximhsk phv sdk}lh ija}vhjlh} nbeanh }he a}b jnbfanh
Pvxmxe}h} laih wkv}xanhIlh sdk}hs mdlh}va enkhi}Ihwblh phv javaiokshvkb|k}h}
Ebcxikekc k mvhl}pvmvhl}c enkhi}hni h msdkvxavCximska h cavvmdikhss wa|dmxhsdch
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80
Cknkbi
:8 wlh}
?4 wlh}
10wlh}
= wlh}
Phvsh Caveh}kijx ih Ki}hvih}2
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Phvgk}kch})
1+ Lx cxim } fik imv{sdkch i ebdvhanh)
6+ Lx cxim } wnhvsbik i ebd vhanhvh|xn}a}h})
?+ Lx cxim mvjbik vhenaca} }xala il}avjh}k sphokgke mhcbjvagke)
=+ Wavkh}h}hwh } ch}bmawh }
caveh}kijx} i ki}hvih}. mxehpvgsdkv hcakn. axmkb. wkmhb. fnbj.chmka} sbokanh mdh ja|h}a}hnhe}vbikeh)
8+ Cximhska h Ebiwhv}kck} }Childhvsdc ija enkhi} pb}hiokani fnhvs. wh}c ch mksa enkekch)
e k k l g
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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_xeshsk BINKIH. iks ch il gaqh
} ckv Ki}hvih}kKigbvcaokbi k sae} cfk ebi}ae}h}.
mvjhsa} mdh pbnk}kea} h e}dkck} }
pvbmxe}hwh
Gaqla mxdh} ebiohp}xav c sdxc sk
xmd}kc k fxexv k pvmbvxhsk} shsa sk il
gaqh kimkwkmxanh)
Pvmbvxhsk mxdh} } eh} aeshs i }
jlk}d gaqhi pa qhi h ihwblsdch }
vvhjlks}vbdh})
Gaqla mxdh} } imv}bdh} h }dlhsd} mdh h
nhd} pv }xiawkjxav)
Gaqla mxdh} } bgvbl bpskbiki h evekck}
Gaqla mxdh} } caveh}bdh} binkih mdh }
lh} h nkmdxv ch caekia} h evekck})
Gaqla mxdh} }k bgvbl il phvwbl
ebis}ai}h pmbvxhsk})
Gaqla mxdh} } bgvbl |jlkmdlh. ish
pvbjvack i ebcplx}hvki h pvmbvxhsk}
ixe cximsbi sdgv{}|kcki h pnb} }
gaqhs)
Gaqla mxdh} } bgvbl cximski h
aiekckck} ija pvmbvxhsk)
Gaqla mxdh} } evklbl fhskc }h enkhi}k)
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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_}a}ks}kea))
Ih fb}h< : Cknavm faibvh 6)= cknkavm phvmbvxhs
Gaohfbbe 1 cknavm
Ih _dqkphvk< ? cknkbi faibvh 1)8 cknkbi phvmbvxhs
Gaohfbbe 1)18 cknkbi
Vvk}la h phvmbvxhswh }h
ki}hvih}k} 6000 # 6016
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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1+ Gaohfbbe)obc6+ jbbjnh)obc
?+ {bx}xfh)obc
=+ {adbb)obc
8+ zkimbzsnkwh)obc
7+ faneaizhf)obc $80(+ 1000 hxvb"faihv:+ kexf)an
4+ }bp#odaiihn)}w $10#18(+ 6800 hvxb"faiihv
;+ sdqkpa}avla)obc
10+ja|h}a}hca)ih}
11+ fnbjspb})obc
16+ zkekphmka)bvj
1?+ Faf{nbi)obc
1=+Anfhx)obc
18+Iba)an 10( 800#:00 hxvb"faihv
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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Faneaizhf. Eacpkbi ih enkekch. eacpkbi ih vhenaca!
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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]bp#Odaiihn
Eacpkbi ih ockch. pbv lb ih vhenaca!
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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Iba)an
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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Ja|h}a ]HCA
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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Ockch} h _b}hwh ih ]W mdh Ockch} h Vhenackc} ih Ki}hvih}
C pae vhenaca i ]W
Evk|a cfai ckch} } paimv{sdxava } spb}hwh i ]W
Imkekck k ckck} } spb}hwh i ( h xn} } vhenackck} binkih
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7/30/2019 Marketingu Tradicional vs Marketingu Online
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Phvgximkch ' Vhebcaimkch
Phvsh caveh}kij ih KI]HVIH])$Ebisxca}bvh} ehveblih ih ki}hvih}. imkdcblki a}a+
Gaqh h ckvh ki}hvih}k. ikslh h cfavh$imhv}b |{vhi binkih+
Fk|ihsk k wbjhn. cxim }h vhenacbl))$ih vvlh}h} sbokanh. cxim }h fhl wkmhb pvbcbokbianh mdh }k naiobl ih {bx}xfh+
Bvkhi}kck k fk|ihsk} ih vhenackcki binkih
http://images.google.com/imgres?imgurl=http://ilearntechnology.com/wordpress/wp-content/uploads/2007/10/blogger.png&imgrefurl=http://www.uclconservatives.co.uk/&usg=__AnV136ZR6MHMGmUGE3aW3oKpZH0=&h=300&w=400&sz=14&hl=en&start=3&um=1&tbnid=FgC8g7qtyiHbDM:&tbnh=93&tbnw=124&prev=/images%3Fq%3Dblogger%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS258US258%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.palatinate.org.uk/wp-content/uploads/2008/04/ya_logo.png&imgrefurl=http://www.palatinate.org.uk/?p=317&h=100&w=190&sz=9&hl=en&start=2&sig2=c1Sl5axjUgj9e898PVVR8g&usg=__jTeXftGZwI01ukvl5226sep9hGM=&tbnid=5_Ic4WlJDzqcYM:&tbnh=54&tbnw=103&ei=nPzYSJTNJ4qSeZn98MQG&prev=/images?q=yahoo+answers+logo&gbv=2&hl=en&sa=Xhttp://images.google.com/imgres?imgurl=http://startupblog.files.wordpress.com/2008/02/digg-logo.gif&imgrefurl=http://startupblog.wordpress.com/2008/02/13/perspective-%E2%80%93-internet-boom-20/&h=131&w=213&sz=9&hl=en&start=5&usg=__Xf8n0X9fsRVH9OWlYLQNOp2IHxk=&tbnid=b5YeLeBvfnzuqM:&tbnh=65&tbnw=106&prev=/images?q=digg+logo&gbv=2&hl=enhttp://bigmarketing.files.wordpress.com/2007/05/logo_facebook.jpghttp://images.google.com/imgres?imgurl=http://www.gadgetsarabia.com/wp-content/2008/05/youtube-logo.jpg&imgrefurl=http://gadgetsarabia.com/tag/YouTube&h=345&w=487&sz=21&hl=en&start=1&usg=__nqvvRUaEpnMeUft1GqA6ZpPjb6Q=&tbnid=dI7uwE0TkZ9HwM:&tbnh=91&tbnw=129&prev=/images?q=youtube+logo&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://phuser.files.wordpress.com/2007/11/slideshare-logo.png&imgrefurl=http://phuser.wordpress.com/2007/11/20/phuser-about-to-launch-web-20-integrations/&h=100&w=349&sz=20&hl=en&start=4&usg=__IwdAXXQUvLzrAlwTGzFjnutpdqk=&tbnid=FHTSbrFIyyG9cM:&tbnh=34&tbnw=120&prev=/images?q=slideshare+logo&gbv=2&hl=en -
7/30/2019 Marketingu Tradicional vs Marketingu Online
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Lx ganhimhvbl phv ebdhi qh ch exsd}xa}!
MK_DA