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SIMPLE FORMULA TO ATTRACT NEW CLIENTS
Marketing Blueprint - Growth Labz
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BORING STUFF
• Recording
• If we run out of time
• Feedback
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HOW TO THINK ABOUT MARKETING
• Are you GREAT at what you do?
• Are the lives of your clients improved because you are in it/ helping them?
• Do people out there DESERVE and NEED YOU?
• Are there people out there you need to protect your clients from?
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• Marketing is just a way for you to let your ideal customers know how you can help THEM
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3 COMMON MISTAKES
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1: ALL ABOUT YOU
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GOOD EXAMPLE
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2: NOT ENOUGH FOCUS
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GOOD EXAMPLE
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3: NO FOLLOW UP
• Only 2% of purchases (for higher priced products/ services) happen on the first contact
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GOOD EXAMPLE
• Automated emailing systems
• Mailchimp, Active Campaign, Aweber, InfusionSoft
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ONE QUESTION…
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What’s In It For ME?
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WIIFM• Start with your customers’ WHY
• Benefits NOT Features
• More Money, More Time, More Health, More Love
• Less Worry, Less Stress, Less “Loss”, Less Pain
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EXAMPLES• Accountants: “Don’t let the tax man rip you off this
year - spend the money on your family instead”
• Chiropractors: “Stop putting up with lower back pain, and start living pain-free”
• Tradies: “Sick of tradies who don’t do the job right? Who you can’t trust to turn up on time, or charge you what they quote? Stop worrying - we’ve got you covered.”
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• People looking to BUY• “Traditional” services• Can be expensive if
not done right
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• People browsing• “Interesting”
businesses or information
• Must have clear path to conversion
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• Great B2B Platform• Relationship building/
conversation starter• Very expensive
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OFFLINE MARKETING• Depending on the
method: great at covering general population
• Must be local targeted
• Still works
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BACK-END STRATEGY
Correctly targeted campaign
Keyword specific Landing Page Lead Nurturing
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ACTION PLAN
1. Target Client Profile
2. Where Are They “Hanging Out”?
3. Test (with a small budget)