Download - Marketing Viral e Redes Sociais - Parte 3/3
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http://www.flickr.com/photos/jhuba/3366545674/
24 e 25 de julho de 2009Marketing Viral e Redes SociaisParte 3/3 - Exemplos e Cases24 e 25 de julho de 2009
CURSOS SINAPRO-DF
Wagner TamanahaCriação Online - 141 SoHo Square
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http://picasaweb.google.com/johnpiercejr/TuttiFruiti#5159828633898317954
Alguém já viu alguma propaganda do Google na TV, revista ou jornal?
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http://www.youtube.com/watch?v=qKAInP_tmHk5.598.770 exibições (desde ago.2007)
Gmail (CGC)YouTube (Orquestra)Blogs (Orkut, AdWords, etc)
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http://www.youtube.com/watch?v=lsO6D1rwrKc29.429.668 exibições (desde out.2005)
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http://paularizzo.com/2007/09/27/bravia-play-doh-o-marketing-da-expectativa/
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http://www.youtube.com/watch?v=FGngcQb_0qg335.058 exibições (desde abr.2006)
Honda Accord - The Cog - 2003
Honda Civic - Chorus - 2006
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http://www.youtube.com/watch?v=uz6amk3P-hY1.015.685 exibições (desde set.2008)
- Designervsdeveloper.com.au - Ocio2007.com.br- Startprocrastinating.com
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http://www.flickr.com/photos/wwworks/220179466/
“(Diet Coke com Mentos) Foi uma de nossas melhores 'ações de propaganda' em 2007” Neville Isdell Presidente da Coca-Cola
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http://www.youtube.com/user/BlendtecVideo mais visto com 7.058.464 exibições
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http://www.coxacreme.com.br/2009/04/26/o-mesmo-kutcher-de-sempre/
...nove entre dez palestras falaram sobre o ARG do Batman, para em seguida fazer o mesmo com o case do Obama...Ricardo CavalliniBlog Coxa Creme
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http://www.wefeelfine.org
Audiencia? Cobertura? Frequencia?
Sentimento
Relevância Autoridade, Reputação
Repercussão
Findability/Encontrabilidade
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AstroturfingDia dos Sem Namorados, Bloqueio Não, Dia do Rock, Xixi no Banho, etc. Self Promotion Bruno Divetta Gerenciamento de Crise Toddynho
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http://www.youtube.com/watch?v=ssWC2r8MIoM1.439 exibições (desde dez.2007)
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http://www.flickr.com/photos/wagnertamanaha/3703110352/
Estagiario141.com.br