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MARKETING & TRAININGMARKETING & TRAININGDIVISIONDIVISION
Presented by Mai Anh Presented by Mai Anh
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MARKET NEWS
CandiCandidate date
Pass Pass examexam
Get 1 Get 1 casecase
Recruiter Recruiter get bonus get bonus
0.5M0.5M
Recruitment campaign in AIARecruitment campaign in AIA
Apply from May 2010 till end of this yearApply from May 2010 till end of this year
More competitive in recruiting marketMore competitive in recruiting market
Cathay recruitment policy also can attract peopleCathay recruitment policy also can attract people
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II Marketing ACTIVITIES
IIII
Agenda
Training ACTIVITIES
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PERFORMANCE INTRODUCTION
Premium & PFYP
Efficiency Efficiency bonusbonus
LessLess48%48%
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PERFORMANCE INTRODUCTION
Headcount Trend
IAIA SAS SAS
New IANew IA
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PERFORMANCE INTRODUCTION
Headcount Trend
IAIA SAS SAS
New IANew IA
Agency force focus on recruitingEffective of travelling to Singapore
campaignMaster of Cathay new compensation
schemeMore recruit, more benefit…
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Headcount Trend
PERFORMANCE INTRODUCTION
Part timePart time
Full timeFull time
SM/PreBMSM/PreBM
40294029 46794679TOTALTOTAL
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PERFORMANCE INTRODUCTION
Average Productivity (M)Average PFYP of FT is always higher than PT Have to develop more full time
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INCREASE SM PERSONAL SALES
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INCREASE SM PERSONAL SALES
SMSM
PFYPPFYP
IncomeIncome
Stable jobStable job
SkillSkill
SMSM
IA: IA: 10.510.5
IA: IA: 10.510.5
SASSASEAS & EAS &
Benefit of IA Benefit of IA SAS: SAS: -More income More income stable job stable job-Recruit IA, help them become SASRecruit IA, help them become SAS-Get bonusGet bonus
Strong Strong unitunit
3.53.5
SMSM
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PFYP Trend
PERFORMANCE INTRODUCTION
Bright Bright futurefuture
-Increasing headcountIncreasing headcount-Increasing SM Personal sales Increasing SM Personal sales -Increasing production of both PT & FT Increasing production of both PT & FT increaseincrease
HOW ABOUT PFYP NEXT MONTH?HOW ABOUT PFYP NEXT MONTH?
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II Marketing report
IIII
AGENDA
Training report
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TRAINING RESULT
20 COURSES20 COURSES
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TRAINERS’ ACTIVITIES INCREASE SALES
IAIASASSAS
BM hold OPPBM hold OPP-ProductProduct-P30P30-Career pathCareer path-SM/ PreBM SM/ PreBM built relationbuilt relation
- GraduationGraduation- RecognitionRecognition- MotivationMotivation
GOLDEN MONTHGOLDEN MONTH
Require 1 day trainingRequire 1 day training-Premium collectionPremium collection-Code of conductCode of conduct-Career pathCareer path-CompensationCompensation-Advanced sales skillAdvanced sales skill
3.5-3.5-10.5m10.5m 10.5m10.5m
PFCPFC
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BM HOLD OPPBM HOLD OPPBM HOLD OPPBM HOLD OPP
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Graduation ceremony Graduation ceremony Graduation ceremony Graduation ceremony
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TRAINERS’ ACTIVITIES INCREASE SALES
LINK TRAINER’S LINK TRAINER’S PERFORMANCE WITH PERFORMANCE WITH
AGENTS’ FIRST MONTH AGENTS’ FIRST MONTH ACTIVE RATIOACTIVE RATIO
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MOF examine the test in HCM MOF examine the test in HCM MOF examine the test in HCM MOF examine the test in HCM
Deputy of IRT commented: Deputy of IRT commented: -Cathay hold the test very strictlyCathay hold the test very strictly-Training time is over MOF requirement (7days/ 5.5days/ 5days)Training time is over MOF requirement (7days/ 5.5days/ 5days)
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NEXT MONTH PLAN
1919
PREPARATIONS FOR AUDITING BY MOFPREPARATIONS FOR AUDITING BY MOF
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