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Marketing StrategyCamping Equipment
Q1-Q2 2010
Jordan WaddellPeriod 85/5/10 p3p4-etg update unformatted
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Rechargeable Lantern Family Tent Digital Compass and GPS Tall Size Sleeping Bag Inflatable Kayak 54 Quart Steel Cooler
ETG-Camping Equipment
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Parents with children ages 8-15 Adventurous families who camp
outdoors Families who purchase the proper
equipment to make camping outdoors comfortable and safe
ETG-Camping Equipment
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ETG-Camping Equipment
Product On-Sale Date
Rechargeable Lantern 4/1/10
Family Tent 4/15/10
Digital compass and GPS 4/15/10
Tall size Sleeping Bag 4/30/10
Inflatable Kayak 5/15/10
54 quart Steel Cooler 5/15/10
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ETG-Camping Equipment
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Camping Equipment – 2009 Sales Recap
ETG-Camping Equipment
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ETG-Camping Equipment
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Highest sales activity from internet Eating away at catalog sales Banner ads on outdoor/camping/fitness
web sites drive traffic to www.etg.com
ETG-Camping Equipment
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Highest traffic from adults, mostly men Camping equipment sales are
increasing, but not dramatically Retail expansion on an as-need basis
ETG-Camping Equipment
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Phone sales are steadily decreasing Catalog is now used as an advertising
vehicle to drive consumers into stores or online
No plan to eliminate the catalog; it is critical for exposure
ETG-Camping Equipment
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ETG-Camping Equipment