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Page 1: Marketing & Sales collaboration – getting closer to the customer

THE CONVERGENCE OF SALES & MARKETING #ConnectIn16

Marketing & Sales collaboration – getting closer

to the customer.Josephine Lanzarone

CMO Leader, Microsoft Australia

Page 2: Marketing & Sales collaboration – getting closer to the customer

Everyone is an advocate

Page 3: Marketing & Sales collaboration – getting closer to the customer

“There has always been a positive tension between sales & marketing.”

Page 4: Marketing & Sales collaboration – getting closer to the customer

Change Strategy


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