Download - Marketing Poetry Beyond Poetry Month
BEYOND POETRY MONTH
CLMP By the GlassJeffrey Yamaguchi@jeffyamaguchi
Post-Poetry Month Checklist(How are you leveraging the April frenzy?)
● Newsletter send / Social media update with upcoming events & forthcoming titles.
● A final push for loyal subscribers to share with their friends and family.
● Analytics review on April activity (growth?)● Sweepstakes / Content.● Promote an online survey.
What's the one new thing you launched?
Podcasts are a digital asset that can be leveraged in countless places● Podcast platforms● Bookseller sites / social media● Library websites● Digital retailer product pages● Publisher site● Author site● Media channels, blogs
Now Is the Time to Start a Podcast
● Minimal equipment needed (mic, skype, garageband).
● No barriers to entry.● Easy learning curve.● Takes time to build a following.● But asset can be used immediately, and widely.● Excellent for author care.
What is Radiotopia?● It's a network of popular podcasts.● Each podcast has its own platform and following.● But they work together as a collective to share
audience and resources.● This helps with show quality and listener
numbers, but also ad revenue and fundraising efforts.
YA Authors, Working Together, in the Digital Space
podcastmethod.cosoundcloud.comovercast.fmstitcher.combuildandlaunch.net
My favorite podcast:thetruthpodcast.com
Podcast Resources
THANK YOU!
Jeffrey Yamaguchi@jeffyamaguchi
jeffreyyamaguchi.com